Online Sales Funnel Creation: Case Study & Review

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Client Overview:

Mieke Lily Van Orden is the creative force behind Flux & Stone, a line of handmade artisan jewellery designed to make women feel beautiful.

Based in Victoria, BC, Mieke built her business over the last 4 years by showcasing her work in person at various shows and markets around BC.

Objective:

Mieke was active online, but wasn’t making any sales from her website or online efforts.

She wanted to start making … Continue reading

Stop Doing This On Facebook To Get More Sales, Spend Less Money

stop-doing-this-on-facebook-for-more-sales-with-less-ad-spendYou know how to advertise on Facebook already.

Click boost post and you’re done, right?

Wrong.

Facebook has done a brilliant job of making it easy for small businesses to spend money on ads.

The trouble is, boosting your business page posts may not be providing the results you’re looking for.

Here’s some things you didn’t know about Facebook advertising that are going to help you skyrocket your sales this holiday season.

Stop Boosting Posts. Seriously.

If you haven’t heard of Continue reading

What To Do When You’ve Outgrown Your Business

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You know how to make money.

You’ve been running your business for awhile, and by all appearances, you’re a success.

The thing is, there’s this feeling. The feeling that you’re heart just isn’t in this anymore.

You’ve tried to ignore it and  rationalize it, but it just gets stronger.

The way you’re spending your days just feels “ugh”. Whether it’s because you seem to be constantly on the verge of burnout (lame). Or … Continue reading

Stop Watching Cat Videos And Start Marketing On Social Media

Stop Watching Cat Videos And Start Marketing On Social Media

Scrolling through your Facebook feed while your coffee gets cold isn’t social media marketing.

You’re supposed to be doing something to promote your business online, but all those videos of cats can be awfully distracting.

The next thing you know, 20 minutes of your life has slipped away, and you still haven’t done anything productive.

The scenario I just described is typical for small business owners succumbing … Continue reading

May Cause Sads: When The Price Of Success Is Too High

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It’s a familiar scene: the ambitious, young business person works determinedly at their laptop.

The desk that surrounds them is littered with empty Red Bull cans and coffee cups.

There they are, grinding it out, hustling, pushing. Meeting that deadline and hitting those numbers.

It’s such a commonplace occurrence that it hardly bears mention.

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“Sacrifice for success” is such an accepted and … Continue reading

How Doing Good is Increasing Profits for Business

How Doing Good is Increasing Profits for Business The first rule of business is make money.

Whether it’s donating a certain percentage of profits to charity, organizing staff volunteering events or committing to being “green”, doing good doesn’t always make the high priority list for busy entrepreneurs.

Business owners focus on ensuring profits are good and operations are going smoothly before considering any altruistic programs.

This is called a transactional business model and it’s a common way of doing business. Essentially, … Continue reading

This Mindset Shifting Practice Created Business Breakthroughs For Me and Will For You Too!

This Mindset Shifting Practice Created Business Breakthroughs For Me and Will For You Too!Hey folks, Laurel Anne Stark here and today I wanted share with you a new tactic I learned recently that helped me  generate absolutely incredible amazing results in my business.

This is a bit of a departure from what I normally talk about, usually I talk about the external game, like the tactical things you can do to market your business online so you get better results. And … Continue reading

The F Word that is Critical To Your Success

The F Word that is Critical To Your Success

I know what you’re thinking and I’m not talking about swearing, ( although that would be fun. )

I’m talking to you about the word Failure.

There’s two huge myths about failure that we are going to bust here and now, today to make you feel better about it.

I’ll also share how to deal with it, and why it’s actually a requirement for success in both your business and your personal life. … Continue reading

What to do when what’s on Google about you is costing you clients

What to do when what’s on Google about you is costing you clients.Generally people become aware that what’s on google about them is damaging after they’ve lost business. It’s more common  than you think that bad things come up on Google, as errors, bad reviews or even mistakes.

It happened again this week. I got a panicked phone call because a client googled their name and what is shows up on page one is unfavourable or damaging to their reputation, their business … Continue reading

Is Your Profile Picture Scaring Prospective Clients Away?

Is your profile picture sending the wrong message

You know it when you see it. A bad profile picture…

Although increasingly LinkedIn seems to be becoming less professional, using it for business successfully means adhering to a few simple do’s and don’ts.

DON’T #1  Do Not Half Crop Someone Out Of Your Profile Picture

If you want to use that flattering picture from the Calgary Stampede, you can, as long as you have a professional Photoshop your photo.

Photoshopping … Continue reading