What The Heck To Post on Social Media (For Business)

wHAT SHOULD I POST “What should I post on social media?”

The lady asking this question isn’t personally on social media all that much.

She was asking for work and she hadn’t posted to any of the business’ social media accounts for six months or so. This is much more common than you might think.

If you’re in the same situation, I’m going to help walk you through creating a document that’s going to completely answer that question … Continue reading

RIP LinkedIN

ByePlease, a moment of silence for the business-to-business social media networking site LinkedIN.

You may be thinking, “Laurel, what are you talking about ?  LinkedIn’s not dead.”

But you know what? I’m predicting it’s going to die in relevance, and here’s why:

The Gloves Are Off! Facebook vs. LinkedIn

Facebook announced recently it’s jumping into the job seeker’s marketplace, which was the reason that LinkedIn came to be in the first place – so job seekers could connect with employers and … Continue reading

Are women selling themselves short?

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It’s the day after International Women’s Day.

I’m sure by now you’ve read statistics about the pay and promotion disparity between women and men in the workforce.

It’s 2017 and men are still getting paid more for the same role.

Realistically, we’re dealing with the legacy of a culture where only 100 short years ago women were granted the right to vote. Systems, be they private or public, tend to be slow to evolve and catch up with changing times. … Continue reading

What my Dad’s Style and your website should have in common

What my dad's style and your website should have in common

Going to the mall as a young teen with my Dad was absolute torture.

I’d ask him to give me a ride and drop me off at the doors, but he’d always insist on entering the building with me.

I’d spend hours getting ready so I could look exactly like my posse of girlfriends, and my Dad would wear track pants WITH his dress shoes.

In PUBLIC.

I was basically a … Continue reading

What No One Will Tell You About Your Brand New Website

Reading a good book can change your outlook on life.

Philosophically speaking, you may even be a different person than you were before you read the book.

Most of the successful business owners I know are voracious readers, they have coaches and consultants and are in regular attendance at workshops and seminars.

Their growth game is strong.

The continued evolution of their offering, brand, services and approach to business and life has a downside no-one talks about.

Sometimes, you can evolve so fast, the online reflection of your business is outdated as soon as you launch.

Yep. Your website is … Continue reading

Case Study: Behind The Scenes of A Multilingual E-Commerce Website Launch

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Friday January 6th 2017 at 12pm I clicked the refresh button on my browser and was overcome with excitement – my latest project was live and ready for public consumption.

www.tilosamericas.com is one of the larger projects I’ve worked on. Here I am sharing behind the scenes of what went into creating this multi-lingual ecommerce website.

Snapshot: the e-commerce website by the numbers:

Serves 23 countries, in 2 languages, over 72 pages with approx. 20,000 words, selling 22 products, completed … Continue reading

Online Sales Funnel Creation: Case Study & Review

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Client Overview:

Mieke Lily Van Orden is the creative force behind Flux & Stone, a line of handmade artisan jewellery designed to make women feel beautiful.

Based in Victoria, BC, Mieke built her business over the last 4 years by showcasing her work in person at various shows and markets around BC.

Objective:

Mieke was active online, but wasn’t making any sales from her website or online efforts.

She wanted to start making … Continue reading

Stop Doing This On Facebook To Get More Sales, Spend Less Money

stop-doing-this-on-facebook-for-more-sales-with-less-ad-spendYou know how to advertise on Facebook already.

Click boost post and you’re done, right?

Wrong.

Facebook has done a brilliant job of making it easy for small businesses to spend money on ads.

The trouble is, boosting your business page posts may not be providing the results you’re looking for.

Here’s some things you didn’t know about Facebook advertising that are going to help you skyrocket your sales this holiday season.

Stop Boosting Posts. Seriously.

If you haven’t heard of Continue reading

What To Do When You’ve Outgrown Your Business

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You know how to make money.

You’ve been running your business for awhile, and by all appearances, you’re a success.

The thing is, there’s this feeling. The feeling that you’re heart just isn’t in this anymore.

You’ve tried to ignore it and  rationalize it, but it just gets stronger.

The way you’re spending your days just feels “ugh”. Whether it’s because you seem to be constantly on the verge of burnout (lame). Or … Continue reading

Stop Watching Cat Videos And Start Marketing On Social Media

Stop Watching Cat Videos And Start Marketing On Social Media

Scrolling through your Facebook feed while your coffee gets cold isn’t social media marketing.

You’re supposed to be doing something to promote your business online, but all those videos of cats can be awfully distracting.

The next thing you know, 20 minutes of your life has slipped away, and you still haven’t done anything productive.

The scenario I just described is typical for small business owners succumbing … Continue reading