Do You Really Need An Online Marketing Strategy

Do You Really Need An Online Marketing Strategy Laurel Anne Stark5 signs you don’t need an online marketing strategy.

An online marketing strategy can be described a detailed written plan that explains exactly how you’ll market yourself and your business on the internet.

The development of an online marketing strategy can call for a significant investment of both time and money.

Before you spend your time and money, you may want to consider the following points to find out if … Continue reading

How To Actually Make Time For Your Online Marketing

If you DON’T feel overwhelmed by marketing your business online marketing – you may be doing it wrong.

Really.

Let me be the first to admit it, small business owners like myself already have towering to-do lists.

Many of us have deadlines that would send your average worker bee into straight up panic mode.

Add in a huge amount of information about a constantly changing set of circumstances that is the world of online marketing, and it’s pretty standard to feel overwhelmed!

People are surprised to hear me say this.  I get called a social media guru pretty regularly … Continue reading

DIY Video Hacks for Small Businesses: LIVE Behind The Scenes, How To

Video is the most powerful tool you can use to generate sales from your online marketing efforts.

When it comes to getting results from online marketing, my favorite tools are the ones that consistently show strong performance metrics in more than one area and video certainly does!

The top five reasons to start using video to market your business online. People tend to know, like and trust you faster if you are using videos instead of just text to communicate.  The reason for this is that 99% of our communication is nonverbal. Viewers will get a pretty good idea of … Continue reading

How To Write For Your Website To Make It Rain (Money)

Write to RainWhether you’re launching a brand-new website or revamping an existing one, the writing on your website can be the difference between a website that rains (revenue) and one that doesn’t. The most common mistake business owners make is the failure to answer one simple question for your audience. Failing to answer this one question means your future customers will leave your website and move on to your competitor’s websites.

(Image credit Meme Generator & Copyright … Continue reading

How To Get Your Website To Show Up On Google. Part One: (for Beginners).

How to get your website to show up on google How To Get Your Website To Show Up On Google. Part One: (for Beginners).

Have you ever wondered “How do I get my website to rank higher on Google?”

It’s a question I get asked a lot so I thought I would answer the question (or at least part of it, in today’s article).

The short answer is that there’s no short answer…

But really, the answer is … Continue reading

What The Heck To Post on Social Media (For Business)

wHAT SHOULD I POST “What should I post on social media?”

The lady asking this question isn’t personally on social media all that much.

She was asking for work and she hadn’t posted to any of the business’ social media accounts for six months or so. This is much more common than you might think.

If you’re in the same situation, I’m going to help walk you through creating a document that’s going to completely answer that question … Continue reading

RIP LinkedIN

ByePlease, a moment of silence for the business-to-business social media networking site LinkedIN.

You may be thinking, “Laurel, what are you talking about ?  LinkedIn’s not dead.”

But you know what? I’m predicting it’s going to die in relevance, and here’s why:

The Gloves Are Off! Facebook vs. LinkedIn

Facebook announced recently it’s jumping into the job seeker’s marketplace, which was the reason that LinkedIn came to be in the first place – so job seekers could connect with employers and … Continue reading

Are women selling themselves short?

Are-women-selling-themselves-short

It’s the day after International Women’s Day.

I’m sure by now you’ve read statistics about the pay and promotion disparity between women and men in the workforce.

It’s 2017 and men are still getting paid more for the same role.

Realistically, we’re dealing with the legacy of a culture where only 100 short years ago women were granted the right to vote. Systems, be they private or public, tend to be slow to evolve and catch up with changing times. … Continue reading

What my Dad’s Style and your website should have in common

What my dad's style and your website should have in common

Going to the mall as a young teen with my Dad was absolute torture.

I’d ask him to give me a ride and drop me off at the doors, but he’d always insist on entering the building with me.

I’d spend hours getting ready so I could look exactly like my posse of girlfriends, and my Dad would wear track pants WITH his dress shoes.

In PUBLIC.

I was basically a … Continue reading

What No One Will Tell You About Your Brand New Website

Reading a good book can change your outlook on life.

Philosophically speaking, you may even be a different person than you were before you read the book.

Most of the successful business owners I know are voracious readers, they have coaches and consultants and are in regular attendance at workshops and seminars.

Their growth game is strong.

The continued evolution of their offering, brand, services and approach to business and life has a downside no-one talks about.

Sometimes, you can evolve so fast, the online reflection of your business is outdated as soon as you launch.

Yep. Your website is … Continue reading