The Top Tip To Getting Your Book Published – and 13 other things you didn’t know about what it takes

The Top Tip To Getting Your Book Published - and 13 other things you didn't know about what it takes

Writing a book is a common bucket list objective.

If you have dreams of seeing your name on the spine of a physical book, you’re not alone.

This past weekend I travelled from Victoria, BC Canada to Orlando, Florida USA to join 300 other attendees at a writers conference.

My objective was to find out: exactly what does it take to get a book … Continue reading

Fat Wallet, Skinny Waist – The Suprising Link Between Them

Did you know there is a really surprising link between your wallet and your waistline?

fat-wallet-skinny-waist-laurel-anne-stark

No, I’m not talking about the scientific correlation between poverty and obesity , but prosperity and fitness. The idea has been proven by science. No matter what your objectives, whether it’s to improve your fitness or increase your earnings, the strategy to achieving it is the same.

So, you have some objectives.

There’s a difference between where you are and where … Continue reading

Case Study: Online Marketing Strategy & Website Development

Screen Shot 2017-08-30 at 3.30.43 PM About the Company:

Florie Varga is the founder of Affinity Life and Family Coaching. She is a certified life & family coach that helps good people turn lemons into lemonade.

Specializing in parent coaching, Florie supports parents survive and thrive during the transition into the teen years.

The problem:

Florie needed to get her website up and running and … Continue reading

The Weird “Hat” Hack That Will Explode Your Blog Post’s Effectiveness.

HAT Hack - header image

Watch / Listen to this post instead,  

All those hats can get heavy!

Small business owners, on any given day, may find themselves fulfilling duties ranging from CEO to janitor. We wear a lot of “hats”.

And while you’re working your hats off, you may have noticed there aren’t that many folks around you doing the same. HAT HACK for social mediaContinue reading

Online Marketing Strategy Development for Custom Suit Designer / Retail Location

SBCE Case Study Header File

Mid-June 2017, my contact in the marketing department was due to present a cohesive, easy to understand and implement online marketing strategy to the entire team.

Together over the course of two months, we worked to help my contact in the marketing team craft an online marketing strategy that the company could easily implement internally.

This is where they started, what we did, and the results of our work together:

About the … Continue reading

Do You Really Need An Online Marketing Strategy

Do You Really Need An Online Marketing Strategy Laurel Anne Stark5 signs you don’t need an online marketing strategy.

An online marketing strategy can be described a detailed written plan that explains exactly how you’ll market yourself and your business on the internet.

The development of an online marketing strategy can call for a significant investment of both time and money.

Before you spend your time and money, you may want to consider the following points to find out if … Continue reading

How To Actually Make Time For Your Online Marketing

If you DON’T feel overwhelmed by marketing your business online marketing – you may be doing it wrong.

Really.

Let me be the first to admit it, small business owners like myself already have towering to-do lists.

Many of us have deadlines that would send your average worker bee into straight up panic mode.

Add in a huge amount of information about a constantly changing set of circumstances that is the world of online marketing, and it’s pretty standard to feel overwhelmed!

People are surprised to hear me say this.  I get called a social media guru pretty regularly … Continue reading

DIY Video Hacks for Small Businesses: LIVE Behind The Scenes, How To

Video is the most powerful tool you can use to generate sales from your online marketing efforts.

When it comes to getting results from online marketing, my favorite tools are the ones that consistently show strong performance metrics in more than one area and video certainly does!

The top five reasons to start using video to market your business online. People tend to know, like and trust you faster if you are using videos instead of just text to communicate.  The reason for this is that 99% of our communication is nonverbal. Viewers will get a pretty good idea of … Continue reading

How To Write For Your Website To Make It Rain (Money)

Write to RainWhether you’re launching a brand-new website or revamping an existing one, the writing on your website can be the difference between a website that rains (revenue) and one that doesn’t. The most common mistake business owners make is the failure to answer one simple question for your audience. Failing to answer this one question means your future customers will leave your website and move on to your competitor’s websites.

(Image credit Meme Generator & Copyright … Continue reading