The 10 Digital Marketing Commandments

If you’re looking for results from your marketing, look no further than here!

I am going to show you 10 ways to use digital marketing to generate a steady stream of leads to your business.

The digital marketing landscape is crowded. It seems there is a new marketing gimmick, tool or software available almost every day, and it can be overwhelming to know where to start.

Like anything though, the basics are always a great place to begin. Here are the 10 digital marketing commandments you will ignore at your peril:

1. Know thy customer.

What’s important to them? What problem of theirs do you solve? How do you help them? Focus relentlessly on communicating the unique value you provide and your marketing will succeed in driving new customers to your door.

2. Show Proof. 

Sure, you SAY you can help, but can you really? Show case studies, photos, testimonials and reviews whenever and where ever possible.

Social proof acts as an unofficial endorsement of your business, your products, your services.

3. Give to Get. 

Invoke the law of reciprocity.

Share your skills and knowledge with the world. Educate your future customers, by offering up your wisdom through blogging, social media, free quotes, samples, evaluations.

You will reap the rewards tenfold.

4. Fish where the fish are.

Just because Snapchat is the hottest new marketing tool, does not necessarily mean it will work for your business.

Clear away the clutter and focus on the places where your future & current customers are present.

Commit to staying in front of your niche and ignore the rest.

5. Walk in their shoes. 

Think like your customers, speak their language and you will profit.

This takes time, customer surveys and listening closely but it’s worth it.

This is what it takes to build trust and rapport with those that pay the bills.

6. Be Authentic. 

You can tell a stock image or bland corporate speak from a mile away.

More than anything, this invokes suspicion.What are you trying to hide? Be a real person, or appoint a face of your company.

In this globalized world, everyone wants to deal with the small business guy that cares.

7. Be Consistent. 

Even if you can only update your Facebook status once a month, commit to that and do not falter.

Consistency is key in building trust, especially online. It is better to actually do less than set up all your social media accounts and leave them to stagnate.

8. Be Strategic.

A small tweak in direction before you execute can make all the difference.

Spend your time and resources on planning and research and you can double or triple your results.

What is the most effective use of your resources? Don’t start any marketing until you have a plan.

9. Be Responsive.

Customers expect a response on social media within an hour.

That’s an incredibly demanding expectation, but one that exists nonetheless. The better you can meet or even just manage expectations in today’s instant gratification society, the more successful you will be.

This also applies to online reviews. Don’t ignore the bad reviews, address them! Respond to all interactions, good and bad and you will earn the respect of your community and future customers.

10. Get Social.

You can’t ignore social media anymore. It’s here!

Your customers expect you to have a presence on social sites. You need to be present where the majority of consumers spend multiple hours a day.

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Digital Marketing Commandments


Laurel Lindsay

Laurel Lindsay

President & Founder at The New Media Group
Laurel Stark née Lindsay has helped thousands of businesses get better results from their online marketing since she began her career as a web marketer in 2003. As a speaker, author and CEO of The New Media Group, she’s been featured on CNN,, CTV and ShawTV.
Laurel Lindsay
Laurel Lindsay
Laurel Lindsay
Laurel Lindsay

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