The Number One Most Effective, yet Overlooked Internet Marketing Tactic

A short video on how to increase your Calgary business’ bottom line by 10-20% by using Internet Marketing

As you probably already know, it’s much easier to get a satisfied client to buy again then getting a brand new customer to purchase from you.

Although this is common knowledge, it’s so surprising to me how many of my Calgary based clients don’t internet market to their existing customers consistently. A really easy and affordable way to do this is through email marketing. By capturing and using your customer’s email addresses to stay in contact with them, you accomplish several important goals.

1. The first and foremost is that they don’t forget about you- It’s not your customer’s job to remember you – it’s yours. Often the repeat sales cycle can take years to fulfill, and in that time they would have no doubt been made aware of your competitors in some way or another.

2. The second goal is additional sales. Often there are peripheral products and services that you offer that your customer may not be aware of. Whether it’s ongoing maintenance or accessories or cleaning products for your core offering, imagine if you could increase these peripheral sales by 10%-20% – what would that do for your business.

The major obstacle for many companies is that their customer’s contact information is all stored in paper files, and it would be an endeavor to convert this information into some kind of digital format.

Despite the perceived magnitude of a task like this, the benefits are ongoing. Once you have a digital list, you can leverage it as much as once a month to contact your customers via email or internet marketing.

Now, a lot of the feedback I get is that everyone gets a lot of spam mail already, and no one wants to be the company that comes off as that pushy, aggressive company.

Well you don’t have to. There is a wrong and a right way to email market and the key is to get your customers to open your emails.

If you’re always asking your customers to buy something from you, surely they will get sick of your emails and view them as annoying, which wont increase your sales or your company’s reputation at all. The best way to have your customers happily receive email from you is to deliver value.

What are common problems your customers have? What are they concerned with? If you speak to solve their issues, you will position yourself as a helpful expert- someone they can trust. In return, you will stay present in their memory when they are ready to buy again. Also, it positions you so sending out the occasional sales pitch won’t annoy them.

Probably the best part about email or internet marketing is that you can track your success very easily using built in statistics through the email marketing software- so you can tweak your messages accordingly. Two very popular programs are Constant Contact and Aweber- both of which cost under $40 a month.

We are a Calgary based Internet Marketing and Website Design Firm. If you have any questions about how to use email and internet marketing to help you increase your Calgary business’ sales, please don’t hesitate to contact us using the form below.