“I don’t like- I love!” Our Latest Website Launch

Arguably the most valuable tool a trades person has when selling their work, are photos of their past work

And pictures showcased in a top of the line, mobile friendly and professional website just add to their legitimacy, credibility and visibility..

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When I asked the owner what he thought of his new website, this is whatĀ he said, left.

The Stair Boys website optimized for search, completely mobile compatible and integrated with social media.

A great example of a cutting edge online presence for a contractor, you can visit our latest website launch here.Ā 

stairboys website

 

The definitive guide to web marketing for beginners

It used to be that when people were ready to buy they would go to the Yellow Pages.

yellow pagesBusinesses could count on generating more exposure to their target market with Outbound Advertising techniques like advertising in the yellow pages.

But lately, it’s become much harder to get the attention of your future customers.

Consumers ignore outboundĀ marketing messagesĀ or bypass them entirely with tools likeĀ spam filters, paid radio and PVRs.

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By positioning your business where customers are looking for what you sell, it’s like standing under a waterfall of regular qualified leads.

But did you know?

There are literally hundreds of people every single month that are searching online for what you sell.

These people areĀ spending hours each dayĀ on social media, watching online videos, and searching google

Web marketing is the most effective type of marketing because it allows you to be present where and when customers or actively searching for information on what you sell.

 

By adopting to this change in consumer behavior and being present where your customers are, you can cost effectively tap into a steady stream of inbound leads.

The most effective ways of being present where your customers are is through Site, Search & Social Marketing.

These are the three pillars of marketing success in the digital age

Employed strategically, consistently and professionally, you could find yourself standing under a waterfall of opportunity.

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How to Banish Social Media Guilt

Today we’re going to talk about how to alleviate
social media guilt.

If you’re trying to use social media to generate more leads, credibility and exposure for yourself you probably are suffering from socialĀ media guilt.

It’s a phenomenon that occurs when you feel like you’re not on the right
social media web sites, you’re not engaging enough, you’re not posting enough and you’reĀ missing something.

I’m here to give you three simple ways that you can alleviate that feeling.

So the first thing is to find a time to schedule in maybe a half an hour where you can scheduleĀ your social media posts in advance.

The program is called hootesuite.com .HootSuite allows you to
schedule your social media posts in advance. I recommend taking a half an
hour chunk on a Sunday or a day that’s slow and post all your posts for at least a week in advance, per network.

So, that even if we have everything go sideways that week at least you know that your social media posts are done.
The second thing I want you to do is download the mobile apps for each of the social media accounts that you’re on.

What this’ll enable you to do is whenever you’ve got a spare moment, just
check in to your social media accounts and engage with your network.

This offers you a really quick and easy way to engage when you’ve got me a few
minutes to spare stuck in traffic or if you’re waiting for someone to show up for a meeting orĀ something like that.

The third thing I want you to do is set an alarm so when you are actually on a
desktop computer and you are checking your accounts.

I set my alarm so you’re not on there wasting time, looking at pictures
of cats.

If you liked this video, please share! What do you struggle with in social media? Share in the comments below.