You may have heard about Canada’s new anti spam law, coming into effect this July 2014.
If you’re in business, you may be wondering what does this mean for my business?
Many business owners communicate with their customers, prospects and peers via email newsletters.
Here’s what you need to know to ensure compliance.
- The legislation comes into effect July 1 2013
- It states that you will need to obtain explicit consent within 3 years of the law going into effect.
- Explicit consent means the recipient needs to take some action to confirm they want to continue to get your emails.
- Explicit consent is the opposite of implicit consent which is inferred or assumed by your business relationship.
- An example of explicit consent would be asking the recipient to click to confirm they still want to get your emails.
- You need an opt out button
- You need your physical mailing address
After a 3 year roll out period, you could be fined for emailing those who have not given you express explicit consent.
Read more details on Canada’s Anti Spam Legislation here.
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