3 steps to simple video marketing for small business

How to start video marketing

1. Actually, your biggest fear is your biggest asset.

Most people are concerned with how they look on camera and many people out there are too nervous to be in front of a camera.

What you don’t know is the fact that you’re not a model or actor is actually working to your advantage.

The success of reality shows is testament to the fact that people no longer like things that are fake. The public wants authenticity. The fact you’re a real person with flaws and a unique personality makes you far more trustworthy & credible then an actor or model could every be.

Besides, you’re probably more talented, intelligent and better looking than most reality stars anyway.

Also, practice makes perfect!  I’ve been creating video blogs for probably four years now and at the bottom I’ve included a link to my actual very first video. You can see the difference practice makes.

Don’t let being inexperienced stop you from video marketing!

2, What should you do a video about?

Simply re purposing your blog posts and summarizing them is the most effective way to start video marketing. See a sample here:

As long as you are you’re using topics that provide value to your audience it doesn’t really matter what you talk about. Here are some ideas:

  1. Answer frequently asked questions
  2. Do interviews with your customers, suppliers or people in related industries.
  3. Offer tips
  4. Talk about relevant news, company events
  5. Introduce your staff, yourself & your business.

3. What Equipment Do I Need to Start Video Marketing?

No matter what your budget, you can find equipment to get the job done.

I used to use a flipcam, now I use an iPhone. Apparently there’s a Canon camera you can buy for about $1000 that will provide decent quality video and audio.

You can also get your videos professionally filmed, which I sometimes do as well.

On the other side of that is also Instagram and the Vine app- both of these are smart phone apps that provide 25 seconds and 7 seconds respectively a video time.

Again you don’t need professional equipment or editing to start video blogging. Just start and see what happens!

Are you video blogging yet? Did I miss any tips? Share your comments below!

and, as promised, here is a link to my very first video! **cringe!**

Laurel Lindsay

Laurel Lindsay

President & Founder at The New Media Group
Laurel Stark née Lindsay has helped thousands of businesses get better results from their online marketing since she began her career as a web marketer in 2003. As a speaker, author and CEO of The New Media Group, she’s been featured on CNN, Entrepreneur.com, CTV and ShawTV.
Laurel Lindsay
Laurel Lindsay
Laurel Lindsay