Solo Liquor Stores embraces e-marketing; gets results.
Objective: To connect with customers who are not being reached through print advertising.
Recommendations: Set up an email marketing campaign, promote online campaign in-store via QR Code, Send out monthly promotions.
Results: Steady list growth captures new customer data regularly and regular promotions drive in-store sales.
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Laurel Lindsay
President & Founder at The New Media Group
Laurel Stark née Lindsay has helped thousands of businesses get better results from their online marketing since she began her career as a web marketer in 2003. As a speaker, author and CEO of The New Media Group, she’s been featured on CNN, Entrepreneur.com, CTV and ShawTV.
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