3 Non-Negotiable Prerequisites to Selling on Social Media

3 Non-Negotiable Prerequisites to Selling on Social Media

If you want to get sales from your social media efforts, then you are certainly not alone!

The time and money you’re investing in your social media efforts can and should be profitable.

If you’re not quite there yet, I am going to share with you 3 of the non-negotiable pre-requisites for successfully selling on social media.

These may just be the missing pieces to your social selling strategy.

(This material was taken from the talk I gave May 7th 2016 at Social Media Camp, entitled Socializing Your Sales Funnel: Converting Fans and Followers to Paying Customers. Get your copy of the entire presentation here. )

Build Trust: People buy from those that they know, like and trust.

You need to build trust online in order for people to even consider purchasing from you.

How do you do that?

  • Be consistent in how often you’re posting, what you’re posting and what all your social profiles and website look and feel like. You’ve got to create a consistent feel to alleviate the subconscious niggle consumers get when things just don’t feel right.
  • You also need to have what’s called social proof, which are things like positive reviews and testimonials, media mentions, and any designations you’ve earned. For more details on Social Proof, check out my interview on CNN on Social Proof
  • If you’re part of any associations add those logos to your website as well. They will act as an implicit endorsement of your services.

Building social proof using the above mentioned tactics are one of the most powerful ways to help build trust, and can often be the factor that tips a prospect over into a customer.

Build Community: Get exposure, generate credibility, trust.

Every single time someone likes, shares or comments on your posts on social media, they’re implicitly endorsing you.

In plain language, this means they’re telling their network “this guy isn’t so bad”.

What’s also happening with each share, retweet, plus one or comment is that interaction becomes part of the news feed. And now your name is now getting additional exposure to the network of the person who interacted with your share.

For these reasons, it’s a great idea to build community by “giving to get”. Sharing other’s posts, commenting on other’s posts and actively promoting other people with invoke the law of reciprocity and incentivize the people you’re interacting with to interact with you back.
Once you have an engaged community, you can then promote yourself.

Ask People To Act: With A Call To Action

You need to have a call to action in order to get people to, you know, act.

Whether you want people to sign up for a free trial, contact you for a consult, sign up for your newsletter, go to your website or watch more videos – whatever it is you need to ask people to take that action.

It’s an old saying in sales – you can’t get a yes if you don’t ask.

What’s important to remember though, is you will likely need to ask people to take a few actions before they’re ready to buy, so start small.

Ask for the action and as long as you’ve built trust and community, you will get it.

Thanks so much for watching.

If you like this video please like it and consider sharing with your network.

Repeat Business

Repeat Business - The New Media Group

Increase your sales by 20% with these 5 easy steps

Fact: It’s easier, faster and more cost effective for you to sell more to less people.

The least expensive sales for you to acquire are those from your existing customers.

According to Hubspot, it’s estimated you will lose 14% of your clients every year.

Imagine if you could not only increase your client retention rate, but get them to spend more with you?

You can generate up to 20% more in sales, just by increasing your repeat, add-on and follow up sales.

Follow this 5 step process in your business and watch your bottom line bloom!

Step One: Avoid Buyer’s Remorse

Did you know the moment after purchase is one of the most emotional for your customers?

When someone buys something from you, they’re going to either experience buyer’s remorse or they’re going to be super happy that they just purchased something.

The way to make sure that they’re super happy don’t have remorse is to give them something right away. This is especially important if what they purchase is a service or something that is going to take a while for you to deliver.

Something as simple as a client handbook or even a little gift can go a long way to making sure your customers feel happy through the entire process of interacting with you.

Step Two: Express Your Appreciation

The second thing I always recommend that you do is send out a thank you card.

Appreciation goes a long way.

You might even want to tuck a little coffee card in there or a gift certificate for dinner and a movie for two.

Giving a little bit of appreciation for their business will certainly make them feel good about doing business with you.

It’s simple, it’s easy, it doesn’t cost anything and it goes a really long way to keeping your current customers happy with you.

Step Three: Overdeliver!

Now during the process of them interacting with, you whether it is a product or a service that they are purchasing, I want you to make sure that you are doing something to over deliver.

  • Under promise and over deliver.
  • Give them something free.
  • Give them a free upgrade, anything that they are not expecting that is of value to them.  

(This is a technique employed by Zappo’s employees to delight, surprise and wow their customers. They almost always upgrade their customer’s to a faster shipping method, at no extra cost, and without being asked. )

And this will boost their satisfaction through the process of doing business with you.

Step Four: Follow up & Gather Feedback

Once the process is over and then they have purchased something and you have delivered, what I want you to do is follow up a couple of weeks later.

Once they have time to use what you have given them, send out a customer survey.

You want to make sure that you are asking questions that will help you improve and let them know that you value their opinion.

Step Five: Ask for the sale, again.

Now the fifth step is the most important.

Assuming you have done steps one through four properly and appropriately, step five will absolutely boost the lifetime value of your existing customer base because they are going to keep on buying from you.

What I want you to do is take a look at a lifetime of your customer and take a look at three or four instances per year when it’s going to be appropriate for you to contact them back and ask for new business.

So for example, it’s a jewelry business and you just sold them a custom engagement ring.

After how long is it appropriate to ask them to come back and get that ring cleaned or repaired?

It’s the same thing with providing a website or with landscaping, or even gardening.

There is going to be intervals through the year where it’s going to be appropriate for you to touch base and ask them if you can help out depending on what is going on, on your business and in their lives.

Determining the appropriate times to contact them, and the best services to offer, comes back to knowing your customer, knowing the cycles of your business and making sure that you have add-ons that you can offer throughout the year.

Make a note in your calendar to follow up with this people whether it be over email or phone and ask them if you can continue to help them.

That is how you generate more business from your existing customers!

How To Get Great Online Reviews for your Business Easily, Quickly and Reliably.

How To Get Great Online Reviews for your Business Easily, Quickly and Reliably.An estimated 70% consumers say online reviews influence their purchasing decisions.

If you cringe just thinking about a customer comparing your reviews to your competitors – than pay attention.

I’m going to show you how to implement a system that helps you get a glowing review, from every customer.

Imagine, your online reputation will soar, your sales prospects will be more plentiful and you’ll sell more often, all by just implementing these easy four steps…

Four Steps To Getting Glowing Online Reviews:

1. Prepare your customers and let them that you are that you are going to ask them for a review.

Somewhere in the sale process I usually say something like, “I want the results that I get for you to be so great you are going to give me 5 star reviews on all my social media and refer me to all your friends.”

I’ve planted the seed in their minds and I have let my client know I will be asking for a review – and a referral – later.

2. The second way to get great reviews—and this may be obvious—is to provide awesome service.

You want to over deliver.

Give your clients more than they expect for the dollar that they are spending with you.

Great service is the key to getting great reviews!

3. Ask the customer for their testimonial.

Again, this seems obvious, but if you want something you will have to ask for it.

Send your client an email and say,

“Hello Client,  As per our initial conversation, I want to follow up with you and ask you if you would be comfortable providing an online review of the service you received with me.”

Here is where you want to make make it really easy for them.

Make sure you have your links to all your social media properties. Below I have provided a template you can copy and paste over and over again. (Don’t forget to replace the links with your own).

Don’t expect your customer to go and find you on social and do that extra legwork.

Make it super easy by providing links right there in your email.

4. Offer an incentive.

The last way to get amazing reviews for your business consistently is to offer an ethical bribe or an incentive.

I’ll often offer my clients a small discount on their next product or service or sometimes I’ll also do a contest, like,  everybody who reviews me this month will be entered to win a prize.

Giving somebody an incentive over and above doing good deeds is a great way to get something to do something.

I hope you found this tip valuable, if you did, please like it and consider sharing with your network.

Thanks for watching!

Your Cut & Paste Templated email to request an online review from your client.

Good afternoon Client name,

Thank you again for your business!

It was a pleasure working with you on your INSERT SERVICE HERE these past few days.

As mentioned, if you’d be comfortable providing a review of your experience with me, I’d be happy to offer 25% off your next consulting purchase.

You could review me

On Facebook, here: https://www.facebook.com/laurelastark/reviews
On Google + here: https://plus.google.com/b/103038386465762180741/+ThenewmediagroupCa/about
Or LinkedIn here: https://ca.linkedin.com/in/laurellindsay – following the steps below:

Recommend someone from their profile:

  1. Go to the profile of the 1st-degree connection you’d like to recommend.
  2. Move your cursor over the Down arrow next to the button in the top section of the profile. The button name may vary.
  3. Select Recommend.
  4. Follow the steps to write the recommendation.
  5. Click Send.

If you could comment on:

  • The Problem You Had
  • How I Helped
  • The Outcome You Received
  • What You Would Tell Others Considering Hiring Me/ Would You Recommend Me.

That would be so appreciated!
Have a wonderful rest of your week, and we’ll be in touch!

The Ethical Way to Grow Your Email List

The Ethical Way to Grow Your Email List


“The money is in your list”

If you’re marketing yourself or your business online, you’ve probably heard this saying by now.

Your list is your database of prospective customers and qualified leads.

And, the bigger your list, the better your sales prospects.

Today I am going to show you exactly how to grow your list, quickly and ethically.

Why Grow Your Email List?

More Control:
In addition to building trust with your qualified leads, your very own list gives you more control over how and when you market to your prospects.

So, when social media sites like Facebook change their algorithm so the people who like your page can no longer see your posts, you have a backup plan to get in touch with your community.

Marketing To Older Consumers:
Many people prefer to receive communications from companies via email.

By adding email marketing to your toolbox, you ensure you’re communicating with your prospects and customers the way they want to hear from you.

More Cost Effective:
It’s a lot easier to market to people who are already on your list than try to market to people who don’t know you at all.

Your list is made up of warm leads as opposed to cold leads..

How to grow your email marketing list?

Step One: Identify your target market.

Know your audience and what their pain points are.

Step Two: Create a freebie offer.

By creating a freebie offer, you’re creating an ethical bribe or a lead magnet.

You’re going to trade your prospects a free copy of whatever you’re about to create in exchange for their email address.

It goes without saying that your freebie needs to be irresistible for people to give up their email address.

Tips to creating a freebie offer:

Put yourself in the shoes of your customer when they are shopping for what you sell.

  • What questions do they have?
  • What objections do they have?
  • What should they be looking for when they’re comparing providers?
  • What maintenance costs should they be aware of?
  • What do they need to prepare for before they buy?

Spend some time with these questions and answer each one.

The answers you provide are a first draft of your freebie.

From there you can flesh your freebie out a little bit more.

Take what you’ve written, and add a cover page and an “About the Author” page.

The next thing you know, you’ve got a three-page document that’s a valuable resource for your prospects!

You can call this document an ebook, a report, a whitepaper, a freebie, a guide or a download.

Spend some time on creating a headline that piques curiosity, some examples are:

Step Three: Collect Email addresses.

So once you have your freebie or your guide created, then what?

Well, you’ll need to get an email marketing software that provides you with a Sign Up Form you can add to your website.

I like MailChimp.com.

They’ve got a really easy way set it up.

As soon as someone gives you their email address, they get the freebie in their email newsletter box automatically.

(HINT: Ding what you said you would is a great way to build trust with folks that you are trying to sell to. )

So, the heading above your signup form should be worded something like:

Get Your Free Copy Of the Report Instantly (title of the report) when you subscribe to our newsletter.

Spend some time on this heading, so as to make your freebie IRRESISTIBLE

Please note: If you’re based in Canada, this practice will also cover your bases with the Canadian Anti Spam Act, as the prospect has actively given you permission to market to them via email.

That’s it! Those are your 3 easy steps to growing your email list ethically!

Bonus Tip: The Follow Up Sequence.

To be effective in converting your list members to customers, you need to have a follow-up sequence.

Be sure to send out emails to your list of qualified prospects on a regular basis.
But remember, you want to provide value and not spam your list.
The general rule of thumb is for every ten or eight emails you send, one can be selling.
If you found this video helpful, please like it and consider sharing with your network.

How To Create Effective Facebook Ads

How To Create Effective Facebook Ads
Over the past few years Facebook has gradually reduced the organic reach on business pages to what some insiders believe to be less than 1%. This means that less than 1% of your followers are likely to see your post unless it has rare viral qualities. The main reason Facebook has made these changes is because they are trying to encourage more business owners to try Facebook ads. If you haven’t created a Facebook ad or are considering whether or not you should advertise on Facebook, keep reading. In this article I will explain how to create effective Facebook ads that will achieve big results for your money.

Objective:

The first thing you must decide, what is the objective of your ad? Here are the different types of ad objectives you can create:Screen Shot 2016-01-05 at 1.19.29 AM

Boost your posts: Use the Page post engagement objective to boost your post.

Promote your page: Use the Page likes objective to promote your Facebook page.

Send people to your website: Use the clicks to website objective to send people to your website.

Increase conversions on your website: Use the website conversions objective to promote conversions on your website.

Get installs to your app: Use the app installs objective to get people to install your app.

Increase engagement in your app:  Use the app engagement objective to increase engagement in your app.

Reach people near your business: Use the local awareness objective to reach people near your business.

Raise attendance at your event: Use this objective to get more people to see and respond to your event.

Get people to claim your offer:
Use the offers claim objective to promote your offer.

Get video views: Use the video views objective to get people to watch your video.

The three types of ads that have been most effective for me are Boost your posts, Reach people near your business, and Get video views.

Boosting new blog articles, sales/promotions, and product videos will generate strong results. Measure the effectiveness of your boost on the amount of shares and comments you receive, especially when someone tags a friend in the comments section. 

Use the reach people near your business objective to instantly get the word out in your local area. My favourite call to action button for these ads is the “get directions” button. That way you are able to know exactly how many people got directions to your business.

Get video views is perfect for short commercial spots, new product videos, educational videos and interviews. Try and keep your videos short and remember that Facebook counts a “view” as 3 seconds so you’ll need to capture your viewers attention within that time frame to keep them watching the whole video.

Creative:

There are a few things to keep in mind when designing the creative elements for your ads. Always go as highly visual as you can. Every ad should have a clear image and remember that you must keep the text to 20% or less. Use this tool to determine if you are using too much text in your ad. For videos, make sure they are HD and avoid using popular music for more than 30 seconds. If you overuse popular music Facebook may permanently mute your ad or disapprove it. Finally, double check the sizing parameters of the ad to ensure your image will look great. Here is an example image:

100 healthy recipes

Audience:

Screen Shot 2016-01-05 at 11.15.06 AM

The audience can truly make or break your ad. You don’t want to be too broad or you risk showing your ad to individuals who won’t engage. First determine the city or cities you want to target and the distance around that city. Choose your age demographic and gender. Next you can target users by interest. It’s critical that you think about what your customers are interested in. Interests are determined by Facebook analyzing a users interests, activities, the Pages they have liked, and closely related topics. Here are some examples:

Screen Shot 2016-01-05 at 11.17.11 AM

Budget:

If you are newer to Facebook advertising I would recommend starting with a smaller budget of $10 per day for 7 days in order to determine how effective the ad is and whether or not it’s worth increasing that budget or simply pausing the ad early. You can pause an ad at any time if you feel that it’s not working or you don’t want it to run during certain hours or days. Continue adapting your ads over time until you start to achieve higher levels of success. Then you’re ready to increase your budget and drive specific numbers for your business.

Facebook ads are a proven way to reach new and existing customers for your business. When done correctly, Facebook ads often see much higher click through rates than Google ads as well as a lower cost of acquisition (meaning you pay less to reach more people on Facebook).

If you have had success with Facebook ads, tell us in the comments section below and if you have any questions about how to create a successful Facebook ad, don’t hesitate to contact us.

Give me 2 minutes and you’ll be a master at measuring your web marketing – Part 2 of 3

Analytics pt1

Build it and they will come….Said no-one ever about your website.


The more you know about your website visitors, the better you can serve them, and keep them coming back.

The most underutilized tool to help you improve your website’s performance is Google Analytics.

It’s a free tool that you can embed in your website to get a gold mine of information you can use to make better business decisions.

And in today’s video, we are going to focus on the audience section of Google Analytics and some of the reports available there and what they can do and what kind of intelligence they can provide you with.

This post will show you what metrics to look for to increase engagement and conversions from casual website browsers to actual sales.

I’ll also cover where to find important demographic and user details that might surprise you (I have website visitors from Kazakhstan? Cool! )

How is my website doing? A Snapshot of Your Audience Behavior.

The very first thing that they can provide you with is a snapshot of how your website’s doing.

So, click on Audience Overview and here it will tell you what your bounce rate is, your pages per session, and your time per session.

These are some metrics to focus on improving:

Bounce Rate.

Ideally, you want your bounce rate to be as low as possible.

Typically, it will hover up at least around 30% depending on your industry If it gets any higher than, let’s say 70, then you’re doing something that you want to change, because people are coming to your site and then they are leaving right away.

Pages Per Visit.

Pages per visit ideally should be at least 4.

So, again, you want people to come to your website and be engaged and find what they’re looking for and look at multiple pages.

Time on Site.

The same rule of thumb applies for Time on Site. More is better.

You want your website visitors to spend a lot of time on your website.

I always compare last month’s results to this month’s, so I can see if the results are turning upwards or downwards.

Who are my website visitors? Your Audience Demographics:

And then there’s a whole bunch of other information that’s just fantastic under the Audience section.

One is demographic information.smartphone marketing

This section is where you can see what is the approximate age and gender of the majority of people that visited your site.

You can also find out geographic information – what countries are people coming from and how engaged are they per country.

You can also find out what website browsers they’re using as well as mobile devices <—This is a great way to test your website and make sure that it’s used and performs properly in the browsers and on the devices that your customers or future customers are using.

Demographics

 

Just because you use Internet Explorer, for example, doesn’t mean that your website  visitors do. Make sure your website performs well on the browsers and devices your audience uses.  

Are my website visitors engaged? New versus Returning.

Under the Audience section again, you want to take a look at Behavior.

Under behaviour you will see the percentage of new visitors vs returning visitors.  You’ll also see how often people return to your site, and how long new vs returning visitors are spending on your site.

Hint- You want to have a healthy percentage of returning visitors to your website.

How could this information help you make better website marketing decisions?

Tell me in the comments below!

This post is the second in a series of 3 posts on how to master Google Analytics – complete with handy videos :)

5 Holiday Marketing Ideas

THE NEW INSTAGRAM DESKTOP EXPERIENCE-THREE (3)

The holiday season is the perfect time to market your business. Shopping for gifts is top of mind for many consumers and you don’t want to miss out. If you’ve built up a strong social media or newsletter presence, then you’re already off to a great start! Now it’s time to leverage those existing communities and try and engage a larger audience. Before you begin to brainstorm ideas, try and determine what type of metric you want to measure or increase, for example; online sales, engagement or in-store traffic. Then tailor your campaign to impact that specific metric. To get you off to a strong start, here are five holiday marketing ideas that you can use for your business!

1. Have an Instagram Hashtag Contest

#XmasLove

Photo and video contests not only help you engage with your audience, they also help you reach a larger audience of individuals who are friends of your fans. Over the years, we have found that Instagram requires the lowest barrier of entry for fans and is the most effective way to generate a lot of participation. When creating the contest, try and make the hashtag resonate with your audience or align with the theme of your business. Try and make it short and sweet, instead of long and complicated. Search the hashtag on Instagram in order to see whether it is already a popular hashtag. Once you’ve found a unique hashtag, create your promo materials and begin your campaign. Make sure to set an end date to the contest, in order to encourage fans to participate before it’s too late. For the winner of the contest, again try and align the prize with your business or simply give the winner a gift card to your business.

2. Create Your Own Gift Guide

#XmasLove (1)

Whether you’re trying to show off products or services, a holiday gift guide can provide your business with a number of opportunities. They’re perfect for brick and mortar as well as online stores to showcase specific products or departments. They can also be created with a very limited budget and you can include important information such as your store address, directions and holiday hours. The easiest way to create a gift guide is within Powerpoint, then export as a PDF. Consider creating a unique landing page for the gift guide, using Unbounce or a similar service then create a unique Adwords campaign to drive downloads.

3. Design High Quality Facebook Boosted Posts

Creating high quality, shareable Facebook boosted posts is a sure fire way to engage are large targeted audience in a short amount of time. You could be promoting products, services, wins for the year, office antics, christmas recipes, local charities or anything else that is relevant to your business. Make sure the post has a clear message so fans know exactly what you’re posting and why. Challenge your team by trying to organically reach more people than who follow your page.

#XmasLove (4)

4. Have a 12 Days of Giveaways Contest

Everyone loves free stuff and 12 days of giveaways is the perfect method for generating new signups for your email newsletter list. Make sure each day of prizes are unique and relevant to your audience. Consider creating local prizes, that partner with other local businesses or simply give away the products or services that your business sells. Again, using Unbounce, create a simple landing page that collects first name, and email. Make sure people are clear that they are signing up for your newsletter and that they can unsubscribe at any time. If you promote the giveaways on social media, you will likely receive a high number of entrants.

5. Create Holiday Themed Display Ads

Screen Shot 2015-12-01 at 1.36.17 PM

Display advertising is an effective way to reach a targeted audience that is already engaged with similar webpages to your own. By targeting the sites that your potential customers are looking at daily, effective display ads can drive high quality leads that convert. Make sure your ads are clickable, by creating a fake button or way for users to interact with the ads and test out a number of variations on the same ad (different colors, background image, button style).

5 email marketing best practices to skyrocket your open, share and click rates

5-email-marketing-best-practices
Email marketing is still one of the top most effective digital marketing techniques, according to a recent survey of small business owners.

If you’d agree, and you have an email list you’re regularly marketing to, than please accept my pat on the back!

You’re much farther ahead than so many business owners at staying in touch with existing and future customers alike.

As us marketers are so fond of saying “the money is in your list”.

Because, if you haven’t contacted your customer in 90 days, they’re not your customer.

Here are 5 best practices to help you get the money out of your list; increasing your email open and click rates.

Use your customer’s name. Repeatedly.

Your name is your favorite word of all time.

And it’s the same with your customers. Make your emails stand out from the never ending stream of emails in your customer’s inbox.

Most email marketing software companies, like Mailchimp, have a “shortcode” that you can use in the first paragraph of your email to pull your customer’s first name from your list and display it in the email you’re sending.

Mailchimp’s shortcode is [F*NAME] – use it, and watch your open rate soar.

Refine your email subject.

Watch buzzfeed.com and the front page of Reddit for trending topics. You’ll notice a pattern among so many top stories on these sites. They pique your curiosity.

Try creating curiosity in your customer, by creating an enticing headline that promises answers and solutions…as soon as they open your email.
For bonus points, use your customer’s name right in your email subject headline.

Use the Social Sharing Options.

You cannot receive what you do not ask for.

Asking for likes and shares on social media is a great way to get, you guessed it, shares and likes on social media.

Make it easy for your newsletter subscribers by taking advantage of the sharing modules provided with most email marketing providers.

Add in a little blurb explaining why someone should share that is in line with what they care about.

Recently we devised a share-line for a niche women’s boutique that was promoting an invite only event.

We crafted a line that was along the lines of “Don’t keep this secret to yourself; share with a friend. “ to appeal to the woman’s pride at having the inside scoop in a coveted industry.

Links, Links and More Links.

If your newsletter isn’t linking back to your website, it’s time to change that, like, yesterday.

With email marketing’s sophisticated tracking tools, you don’t want to miss the opportunity to see who’s engaged with your brand.

Tracking the amount of link clicks, as well as the click-ees themselves is a savvy way of determining what content appeals to who.

Create links in the text, the image as well as the headline. Make it easy for your subscribers to get to your website.

Have a call to action.

What goal do you have for your email campaign?

Whether it’s clicks to your website, calls to your location or social shares, you have to be explicit about what you want.
Make it easy for your subscribers to do what you ask by making the call to action the most visually prominent part of your newsletter.

I really like Mailchimp’s big orange button, for an unmistakable call to action.

Give me 2 minutes and you’ll be a master at measuring your web marketing (Part 1 of 3)

If you’re wondering how to measure the effectiveness of your web marketing efforts, then look no further than Google Analytics!

Google Analytics is a free tool you can use to measure your website’s traffic & web marketing efforts.

If you have Google Analytics set up on your website , but aren’t using it, keep reading;  as a wise man once said:

“you can’t improve what you don’t measure”

In today’s Marketing Minute we’re going to cover how to use the reports found under the Acquisition section of Google Analytics. This is the first in a series of three articles on how to use the reports found in Google Analytics.

Are my web marketing results improving over time?

You’re likely spending a great deal of resources marketing your business online – when you add up the cost of your website and time spent on social media and email newsletters, it’s mind boggling to think that the vast majority of business owners do not measure their efforts for effectiveness.

Once you’re logged in, set the date range up on the top right hand side to compare your results to last month. This way you can get a good idea if your results are improving over time.

Date-Range-Analytics

Where is my website traffic coming from?

Once you’re signed in, on the left hand side click on Acquisition and then, Overview.

From there you’ll see a pie graph, which will show you the different sources of your website’s traffic:
website-traffic-top-channelsIdeally, this is going to be diversified, showing traffic from:

  1. ‘search’, which is search engines like Google,
  2. ‘direct’ – people typing in your website name directly,
  3. ‘referral’ – websites that are sending traffic to you,
  4. ‘social’ – your social media sites, and
  5. ‘e-mail’ – from your e-mail newsletter.

What websites are sending traffic to my website?

From Overview, then click on Referrals.

This is particularly useful if you have a domain name set-up for a particular campaign that is forwarded to your website or if you’re paying for any directory sites like bigyellowbookcompany.ca.

Here’s where you can see if you’re getting enough traffic to justify paying for any additional marketing efforts. You can see by how much traffic you’re getting as well as how engaged those people are that are coming from those particular websites.

How engaged are my website visitors?

Engagement can be measured by

  1. Session Duration shows the time that people are spending on your website when they come from that particular site
  2. Pages/Session shows the number pages that they’re looking at.
  3. Bounce Rate is also something to keep an eye on as well. That’s the amount of people that come to your website and leave right away. Ideally, this will be as low as possible.

traffic-sources

How effective is my social media at sending traffic to my website?

Once you’ve taken a look at that report, the next thing I want you to do is go to Social and then Landing pages. This is fantastic.

This report will show you what pages and how they’re performing as it relates to traffic from social media websites.

So if you’re writing a blog post a week, (like I recommend that you do), you can see what blog posts are performing well and which ones aren’t.

Again, you can look at

  1. how much time people are spending on your website on each of these specific pages
  2. and how many pages are they looking at after they land on that particular page.

how-much-timeAgain, if you’re promoting a particular page, say, using Google Adwords, or promoting a specific page by posting your blog posts to social networks, you can see what pages are working and which ones aren’t.

Don’t be afraid to change & tweak your website pages & their headlines to increase your engagement and your performance of your website.

If you found this valuable, please share and/or comment. Thank you so much for watching!

Battle-tested tips to having more time (from 10 years of entrepreneurship)

how-to-have-more-time

 

The number one biggest complaint that I hear from my clients and most entrepreneurs is that they just don’t have enough time. So today I’m going to share with you my battle tested tips on how to have more time.

Why do you want to have more time?

Well at the end of the day, none of us gets out of here alive…

So you want to make sure that you’re enjoying your life and accomplishing the things in your personal life and in your business that you want to accomplish.

The number one thing I always recommend is to prioritize and plan.

 

Prioritize & Plan:

What this means is you start working on your business instead of in it doing day to day tasks.

By setting aside some time to plan what your priorities are on a given quarter, a month, a week or a day.

By blocking out chunks of time to work on the specific tasks you’ve identified as high priority, then you will find that those big things get done and you have more momentum in your business.

You will be much more effective and create more time for yourself.

Document & Delegate:

The second tip that I recommend is to document and delegate.

If you’re anything like me or any other small business out there, you may find you’re doing the same tasks over and over again.

So why not document exactly how to do that exact task and then delegate it to an administrative assistant, a contractor that you might be working with or maybe you can even rope in a friendly teenager to help you with some of that web marketing and online stuff that you might not be so good at?

Some of the tools I use to document and delegate are Basecamphq.com and Atlassan.com

Take Control of Your Time: Start saying no.

You might feel guilty at first but then you’ll be so happy and feel so free that your calendar’s all freed up!

Make sure that you are only saying yes to things that are actually a priority for you and that feel good. People will understand if you’re polite about declining.

And remember to take some time and go on vacation and get offline.

When you are less accessible, people tend to respect your time more and they also often times will figure things out on their own.

 Also, some of these tasks will just fall away naturally. For example, I had it on my list absolutely forever all summer to take a pair of pants and to make them into a pair of shorts.

And guess what – I didn’t do it all summer. And now it’s fall and I don’t need shorts anymore. So, done! I don’t need to worry about it.

Ask for Help:

Let’s face it. There’s certain things we’re good at and other things we aren’t so good at.

When it comes to specific niche tasks in your business like your accounting, legal or web marketing processes, it just makes sense to outsource these tasks to someone who can do them faster and more accurately than you can, because it’s their speciality.

Make Less Time:

And the last thing is to make less time for specific tasks.

If you’re anything like me—if you give yourself an hour to accomplish a certain set of tasks, you’ll spend that entire hour doing it. But if you only take 15 minutes then that false sense of pressure will make you work faster, be more focused and be more efficient.

Focus:

Another way to get more done faster is to stop multitasking.

Your brain can actually only focus on one task at a time and takes precious minutes to get refocused after an interruption.

If you find it hard to focus, you can use an online software to block you from checking social media accounts, or email. One of these apps is: Get Cold Turkey

If you like this tip, please consider subscribing to my channel to get one in your inbox every single week. And I’d love to hear your comments as to whether this was helpful, if I missed anything or if you think that these tips are not what you would recommend for saving time. Thanks so much for watching!


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