What The Heck To Post on Social Media (For Business)

wHAT SHOULD I POST
“What should I post on social media?”

The lady asking this question isn’t personally on social media all that much.

She was asking for work and she hadn’t posted to any of the business’ social media accounts for six months or so.
This is much more common than you might think.

If you’re in the same situation, I’m going to help walk you through creating a document that’s going to completely answer that question for you – for the rest of this year.

You will never have to think “Oh Jeez, What do I post on social media?” again!

What we’re going to create is what I call an editorial calendar.

It’s a plan for the year and days of the week we’re going to create in advance, so you stay up to date and have a record of what you’re going to post.
I usually create it as an Excel sheet and I put columns for every single month and have another tab for theme days of the week – like “Sneak a Peek Sundays”

If you don’t have an editorial calendar, following this plan, it will take you, I would say probably, 15 to 20 minutes to sit down and create that calendar.

The 15-20 minutes you spend today will pay off in dividends. Trust me on this one!

Get Festive!

First thing you want to do is grab a calendar, whether it’s paper or electronic, and take a look at all the holidays that happen every single year.

I mean, we all know the obvious ones around a typical holiday season. There’s smaller ones like St. Patrick’s Day that you might want to incorporate.

Once you populate your Excel spreadsheet with all the holidays that are happening in every single year, you’re already going to have so many more things that you could possibly post about on social media!

What’s Happening?

Then, I want you to take it a step further and take a look at the news and events that are happening internally within your company.

Perhaps you would attend a trade show every single year at the same time.
Perhaps it’s your really busy season every single year at the same time.
Perhaps there’s deadlines that your customers need to know about every single year at the same time.
Again, put these events in your editorial calendar so that way next time you take a look at it you know, “Oh. This is what’s coming up this month.”

Channel Your Inner Photographer

Second thing I want you to do, is start thinking about taking behind the scenes photos.

Put it in your calendar once a week to spend a few minutes taking pictures. People love photos of other people so take photos of your staff, your customers if they’ll let you. Post it on social and just do a little introduction as to who we’re looking at here.
This helps people to know, like and trust your business by providing a little bit behind the scenes.

Similarly, if you can’t get anyone to pose for a photo you can also just take pictures about what’s going on around the office. Perhaps someone dropped of donuts or perhaps your parking lot is icy. Seems again, like a little bit of an overshare, but this is the type of stuff that happens on social media, and again, will get people to know, like and trust you.

Change Your Perspective

Then, I want you to put yourself in the shoes of your prospective customers.

What do they care about?
What are they interested in?

In the case of, say for example, you are a contractor, your customers care about making their homes look good.

Perhaps you could share tips and trends about interior decorating or landscaping tips or trends in lighting. Stuff that’s going to be valuable for your customers.

Prove It!

Another thing that is really super powerful to share on social media is what I call “social proof.”

Social proof is the phenomenon where people make decisions based on the decisions that other people have made. By sharing testimonials and reviews on social media, you convince other people that you’re a trustworthy business to do business with.
Even if people are not posting these reviews on social media, you can go into your email and screencap those awesome comments you’re getting and share those on social as well.

Put it in your calendar once a week to spend a few minutes gathering and posting testimonials.

Educate & Influence:

Say, for example, you’re a drywall company, you can share educational things like, what people need to know before they shop for a drywall contractor.

Perhaps any safety information or certification that’s updated and going on. Things like that will really help you to fill up that content calendar with thoughtful, themed content each month.
Once you go through this process once, I promise you will have an editorial calendar that will be fantastic and work for you perfectly.

If you like this article, please share with your network!
You can visit me online for more marketing tips at www.laurelannestark.com

What No One Will Tell You About Your Brand New Website

Reading a good book can change your outlook on life.

Philosophically speaking, you may even be a different person than you were before you read the book.

Most of the successful business owners I know are voracious readers, they have coaches and consultants and are in regular attendance at workshops and seminars.

Their growth game is strong.

The continued evolution of their offering, brand, services and approach to business and life has a downside no-one talks about.

Sometimes, you can evolve so fast, the online reflection of your business is outdated as soon as you launch.

Yep. Your website is outdated the minute you launch.

The text, images, wording…call to action, all of it is the product of your reality 3-6 months ago, when you were working to get it launched.

If you’re a perfectionist, or like the feeling of being done, once and for all, or even for this quarter, this can eat away at you.

Whether you change your hair as often as Madonna used to, or you’re committed to providing the best in service you possibly can, you’re going to be out of date.

It’s the side-effect of being an evolving entrepreneur.

And it’s ok!

The web has enabled you to become your own broadcaster – and that’s wonderful.

Just know that it’s iterative. Your website, your headshots, your official bio…all of it.

It’s all progress.

It’s never, ever going to be perfect.

And that’s ok.

Going into your new website development or product design or photo shoot or whatever it is with this knowledge can save you a ton of time and frustration.

It may never, ever, ever feel done, or perfect, or 100%.

But it can be an improvement on the last iteration.

Don’t let great be the enemy of good.

Just launch your website, then refine it.

Launch and refine, launch and refine, launch and refine.

That’s the evolutionary way.

But do continue to evolve your online presence on a somewhat regular basis.

Don’t just give up and settle for the online equivalent of an 80’s perm.

What no one will tell you about your brand new site

What to do when what’s on Google about you is costing you clients

What to do when what’s on Google about you is costing you clients.Generally people become aware that what’s on google about them is damaging after they’ve lost business.

It’s more common  than you think that bad things come up on Google, as errors, bad reviews or even mistakes.

It happened again this week.

I got a panicked phone call because a client googled their name and what is shows up on page one is unfavourable or damaging to their reputation, their business and their bank balance.  

There is a lot of time and expense involved with manipulating google search results to display favourable articles about you

Here are some things you can do to damage control:


Create a press release


PR newswire is one of many PR companies that will send your press release out to tens of thousands of news websites for a nominal fee.

If your press release gets picked up by these news websites you can often have page 1 of the Google search results dominated by the press release – instead of the unfavorable article that’s damaging your reputation.

The trouble with this approach is typically clients need to scramble to be able to determine a newsworthy angle for their press release.

Also, there are no guarantees that even if you have a newsworthy story and you pay for your news release to go out to all these websites that it will actually get picked up and republished on the news websites.

So worst-case scenario if you can spend a lot of time and money and not get any results.

Claim and brand online assets

Another approach is to begin feverishly creating online assets, branded under your name.

If you don’t already have them set up you could create the following:

  1. A simple website under your full name, so www.yourname.com
  2. Social media accounts such as LinkedIn, YouTube,  Google plus, Twitter, Instagram, Pinterest and Facebook. These assets should all be registered under your name as well.
  3. Start writing blog posts and publishing them to your social media accounts.

Create backlinks or mentions on other websites


Examples of this would be a membership with the BBB, your name listed as a member of that association you’re part of, your name listed at any places you’ve been interviewed at.


While these three tactics can certainly help to push the unfavourable Google listings down on page 2 of the best practice is to proactively manage your own reputation online.

Don’t wait until it’s too late to protect and control what Google posts about you.

It will certainly not cause any harm to establish your personal brand online by using the tactics above in a proactive manner.

And don’t forget to do a quick check on a reasonable cadence to ensure your reputation stays squeaky clean!

5 email marketing best practices to skyrocket your open, share and click rates

5-email-marketing-best-practices
Email marketing is still one of the top most effective digital marketing techniques, according to a recent survey of small business owners.

If you’d agree, and you have an email list you’re regularly marketing to, than please accept my pat on the back!

You’re much farther ahead than so many business owners at staying in touch with existing and future customers alike.

As us marketers are so fond of saying “the money is in your list”.

Because, if you haven’t contacted your customer in 90 days, they’re not your customer.

Here are 5 best practices to help you get the money out of your list; increasing your email open and click rates.

Use your customer’s name. Repeatedly.

Your name is your favorite word of all time.

And it’s the same with your customers. Make your emails stand out from the never ending stream of emails in your customer’s inbox.

Most email marketing software companies, like Mailchimp, have a “shortcode” that you can use in the first paragraph of your email to pull your customer’s first name from your list and display it in the email you’re sending.

Mailchimp’s shortcode is [F*NAME] – use it, and watch your open rate soar.

Refine your email subject.

Watch buzzfeed.com and the front page of Reddit for trending topics. You’ll notice a pattern among so many top stories on these sites. They pique your curiosity.

Try creating curiosity in your customer, by creating an enticing headline that promises answers and solutions…as soon as they open your email.
For bonus points, use your customer’s name right in your email subject headline.

Use the Social Sharing Options.

You cannot receive what you do not ask for.

Asking for likes and shares on social media is a great way to get, you guessed it, shares and likes on social media.

Make it easy for your newsletter subscribers by taking advantage of the sharing modules provided with most email marketing providers.

Add in a little blurb explaining why someone should share that is in line with what they care about.

Recently we devised a share-line for a niche women’s boutique that was promoting an invite only event.

We crafted a line that was along the lines of “Don’t keep this secret to yourself; share with a friend. “ to appeal to the woman’s pride at having the inside scoop in a coveted industry.

Links, Links and More Links.

If your newsletter isn’t linking back to your website, it’s time to change that, like, yesterday.

With email marketing’s sophisticated tracking tools, you don’t want to miss the opportunity to see who’s engaged with your brand.

Tracking the amount of link clicks, as well as the click-ees themselves is a savvy way of determining what content appeals to who.

Create links in the text, the image as well as the headline. Make it easy for your subscribers to get to your website.

Have a call to action.

What goal do you have for your email campaign?

Whether it’s clicks to your website, calls to your location or social shares, you have to be explicit about what you want.
Make it easy for your subscribers to do what you ask by making the call to action the most visually prominent part of your newsletter.

I really like Mailchimp’s big orange button, for an unmistakable call to action.

How to run a blog that makes money (Case Study)

Did you know there are entrepreneurs who are making money and getting free stuff from their blogs?

Learn exactly what these successful bloggers are doing to generate revenue & get free stuff. Check out the interview below.

BLOG THAT MAKES MONEY

CTV news reports on how to run a successful fashion blog, interviewing 2 successful bloggers and CEO of The New Media Group, Laurel Lindsay.

Check out the video clip & transcript below.

 

Transcription below:
Joe: Look who’s back tonight. Lisa Perry back from Greece with Luis Hart. Trip was good?
Lisa: It was fantastic. I highly recommend Greece.
Joe: Our style has fallen apart in the last couple of weeks. We’re going to get that back on track tonight with a couple of local fashion bloggers.
Lisa: That’s right. I’m back with blogging. Joe, according to the business development bank of Canada, over 70% of Canadians online trust consumer reviews. That means there’s business to be had in personal style blogging. Take a look.
Narrator: Laura Mitbrodt has just been blogging for over a year.
Laura: I have 12,000 followers on Instagram but I work up to 60 hours a week.
Narrator: She blogs Monday through Friday and links through multiple social media platforms, sharing tidbits from her life always connecting them to an outfit of the day.
Laura: I kind of look at the 50’s, 60’s and 70’s for inspiration.
Narrator: Her efforts are paying off. In fact, she has never approached a sponsor—only they have approached her.
Laura: I have a company based in San Francisco that works with me. They get companies going to them and if they find brands or products that suit me, they will send them my way and I photograph them, kind of talk about them and review them.
Narrator: While blogging is Laura’s full-time job, it’s more of a hobby for Kai Mundigler.
Kai: A lot of the time, too, it’s for trade. Like I get my nails done in town and I just do some posts.
Narrator: Her blog was voted one of Victoria’s best through Best of the City 2013. She posts once or twice a week about local fashion finds.
Kai: I have quite a few people emailing me, “Where could I find such a type of dress or sandal?”
Narrator: Laura’s audience is wider.
Laura: Most of my followers are from the States. I have followers in Europe, Australia and South America.
Narrator: But she still maintains that connection.
Laura: I’m replying to their comments on the feed. And if they have a blog, I go back and comment on their blog.
Narrator: Web marketer Laurel Lindsay says that’s rule number 1 in successful blogging.
Laurel:

You have to give to get. That invokes the law of reciprocity where folks start to pay attention to you.

Narrator: She also says video is huge.
Laura: And then I got this really cute sunglass case from Michael.
Laurel: It’s the number 1 activity in mobile devices right now so if you can summarize some of your blog points in a video, that ups the points for share-ability.
Narrator: And lastly, consistency is key.
Laurel: People want to trust the websites that they’re going back to frequently—so consistency in tone and the amount of blog posts that you post per day, per week or per month.
Narrator: Laura follows these rules to a tee.
Laura: Actually going into it, I didn’t realize how much work it is to actually sustain something and create an audience.
Narrator: While the amount of effort going into their blogs differs, both Laura and Kai say you have to love it to do it.
Kai: I just like being out and about—being out there and I definitely learn new things along the way.
Laura: I just love that I am independent and it’s for me, not anyone else.
Lisa: Web Marketer, Laurel Lindsay says blogs with 1000 to 2000 words and about 15 images typically get shared the most, which then attracts the sponsors.
Joe: A lot of people blogging these days. Travelling. People love to blog travelling. So there you go. Some tips that could probably transferred over.

The New Instagram Desktop Experience – Three Strategies For Your Business

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Recently, Instagram added search to its desktop experience. This update is not just great for finding the best cat and puppy photos, it’s AMAZING for helping you market your business on Instagram. The following three strategies take advantage of the new update and will generate new and engaged followers of your business which could lead to new leads and sales.

1. Like and Comment on Keyword Hashtags

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Hashtags are widely used on Instagram so users can easily find similar or themed content. Consider keywords that relate to your business or that represent the target demographic of your product or service. Once you start searching, Instagram will show you how many posts have been tagged with a specific keyword and this can help you narrow down which keywords are more popular than others. Now it’s time for favouriting and commenting. I recommend a minimum of 100 outgoing favourites and 25 comments per day in order to achieve maximum effectiveness with engagement. Don’t over think your comments, keep it simple, for example “Great photo!” or “Love this!” and consider adding some emoji! Remember that this activity needs to be daily as Instagram users are always posting new photos (over 70M per day).

2. Like and Comment on Posts in a Specific Geographic Location

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This feature is undoubtedly the most beneficial for businesses. Now you can easily see photos in a specific geographic location. Simply type in the City name and the search box will suggest that location. Interacting with customers in your area will be the most effective way to generate leads and sales. Try to engage with local posts in a fun and friendly way and don’t hesitate to add a local flare to your comments. You should start to build relationships with local Instagram’ers and this in turn will help you gain a loyal following.

3. Research Competitors and Industry Influencers

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With the new update it’s now even easier to research competitors and industry influencers. In order to stay on top of your industry, you need to know whats working and not working for your competitors. Some things to consider would be which of their photos are receiving the most engagement and why? Are videos performing better than photos? Considering how many people are following them, are they receiving a high, medium or low level of engagement? Are there any promotions going on that you could match or beat? These questions will help you focus your strategy on Instagram and start leading the pack. Another way to get inspiration and for ideas on how great businesses use the platform, try researching some relevant industry influencers. These brands have larger marketing budgets for Instagram and can show you the most effective way to engage with your unique audience.

Optimize your Marketing Strategy with this Free Web Tool

marketing strategyAlthough the entry barrier to online businesses such as e-commerce is lower than for their offline equivalents, making a success of your enterprise is far from guaranteed.

Fortunately, there are countless web tools that you can use to help you get your business where you want it to be. Not all of these tools come cheap though, which can be off-putting for a fledgling project unsure of how much they can afford to spend on something that might prove unnecessary.

Thanks to the people behind our favourite search engine however, one of the most powerful tools available to help you optimize your marketing strategy is completely free.

Google Analytics is available to everyone, easy to set up, and gives you insights into where your traffic is coming from and what they are doing once they arrive, helping you to study the following data and make the tweaks that will improve your conversion rates.

Preferable referrals

Google Analytics allows you to see where your traffic is coming from, including those being sent there by way of referrals. This category tells you which websites are directing traffic back to your website, how much they are sending, and what it’s doing when it’s there.

If you’re paying for any online advertising as part of your marketing strategy, perhaps from the big yellow book company or other directory sites, this data can help you decide if this is money well spent or not.

If after analyzing your referral traffic you feel the amount is too low, or that the bounce rate is too high, you may want to consider dropping some of the referral services you are currently not getting value for money from and concentrating on the ones that you are.

Social engagements

Getting the most out of social media is a key part of any good marketing strategy, and Google Analytics can help you see how well your own efforts are faring.

By looking at the statistics in the Social tab, you will find exactly which of the various platforms you’re posting on are performing well, and which aren’t.

Are you getting more traffic from Twitter than from Facebook? Does your traffic from Instagram stick around longer than those who came from Pinterest? Do those coming from Google+ or LinkedIn look at more pages? Who makes the most comments? Who bounces?

And now that you know, what are you going to do with the information? Will you concentrate more on those who already perform well, or try to bring the others up to speed too?

The choice is yours, but at least now you have the data to help you decide.

Content with your content?

If you’re regularly paying for or writing your own blog posts, producing videos, creating infographics, or any other type of content as part of your marketing strategy, it needs to be hitting its intended mark if you’re to be successful.

Another way of using Google Analytics to help optimize your marketing strategy is to learn what type of content really resonates with your visitors and what leaves them unimpressed.

By measuring what content people like, by noting how long they’re spending on the different types and how often people bounce from them, you can get an idea of what topics people are interested in, whether videos are adding value to your marketing strategy, or if the time spent creating infographics is worth it.

As a free tool, Google Analytics provides priceless insights into the behaviour of your web traffic, helping you to optimize your marketing strategy by understanding where your audience is coming from, how effective your social media is, and what type of content you should concentrate on going forward.

To learn more about Google Analytics, watch our Youtube channel here:

3 Simple Ways to Help your Blog be Found and Read

digital marketing blogThe societal shift towards instant gratification in our media has completely altered the way we think about producing and digesting the written word, with online blogs in particular being a major force in the changing habits of both writers and readers.

When people say they want to read an epic blog post, they’re no longer talking about the length. As sad as it might sound to those with dreams of grandeur, unless you are a specially talented wordsmith or raconteur, the 2000 word wall of text you wrote for your digital marketing blog is unlikely to engage many people.

People want quick fixes of pleasure to get them through the gruelling fifteen minute bus commute to work, lists of easily digestible facts that go well with a coffee, and bite-sized nuggets of information they can devour with their fries on their lunch break.

If you’re regularly producing content for your digital marketing blog but finding the amount of either traffic or interaction is lower than you’d hoped, it might be time to rethink what you thought you knew about your desired audience.

Plan for the scan

The first thing to understand when producing content for your digital marketing blog is that even those who read it probably don’t really read it. When digesting web content, people scan, and the way your blog posts are formatted will be a bigger factor in people reading and interacting with them than even the content itself.

Because your digital marketing blog may live or die by the format, it has to be clear. We all know the importance of a good headline, but subheadings are just as vital in breaking up your topics into easier to swallow chunks, and even helping the reader to decide if they can skip to the next paragraph.

Using keywords in the subheadings is a very good idea too. Not only does it help with SEO, but it will also reinforce the relevance of the article to your reader’s interest if they have found it through an organic search.

To boldly go

To help the reader of your digital marketing blog pick out the information they are looking for, making bold the key points will cause them to jump out from the page.

Using this technique benefits yourself as much as it does your audience. While you may like to think they care about every line in your posts as much as you do, and want to spend time taking everything in, they probably don’t.

So while guiding them to the parts they want to see and showing them what to skip over by making bold the important points might sound counterintuitive for those wanting all of their content to be read, your reader is actually more likely to read more of your other digital marketing blog posts if you’re making it easier for them to find and digest the information.

Words and pictures

Whether images or video, using multimedia in your blog posts is vital to stimulating your reader into taking the action you want them to take.

As well as providing a break from the words, and being another effective way of breaking up the wall of text, images and video can get across messages in a way plain text never can.

The important thing to remember is to keyword your multimedia, usually by renaming the file before uploading, to give your digital marketing blog another chance to be found on Google.

People are increasingly going straight to Image searches to find what they are looking for, but your multimedia will not show in the results if it still has a generic, alphanumeric title.

Because most people scan articles on the internet rather than reading them, making your digital marketing blog easier to digest by breaking up the wall of text with key worded multimedia, subheadings, and with the important points made bold is vital in allowing your audience to find you, and in keeping them coming back.

 

For a look at our One Minute Tips and more on this topic, check out our Youtube page here:

Why Your Facebook Reach has Bombed and How to Fix It

digital media marketingSince its inception around a decade ago, Facebook has grown and evolved into something far bigger and far different to anything the creators could ever have imagined.

Beginning life as a social network exclusively for Harvard students, the site has since expanded globally to become what is essentially the world’s largest database of potential customers for those wishing to advertise to them as part of their digital media marketing. In a manner of speaking, Facebook has left school and gone to work.

For enterprises of all sizes, from the multinational to the sole trader, having a Facebook business page has become almost a prerequisite. As one of the most successful companies of all time though, Facebook has of course recognized the power it possesses in controlling both the advertising platform and the audience.

Unfortunately for those with fan or business pages, Facebook has recently made changes to take advantage of this power, which has meant these pages’ organic reach have plummeted. If you’ve found this happening to your own page and affecting your digital media marketing, read on to find out why and how you can fix it.

Pay to play

Companies as successful as Facebook don’t often leave money on the table. If you’ve seen your Facebook digital media marketing efforts bringing increasingly worse returns, it will be due to the site changing their regulations and, more importantly, their algorithm.

From now on, business page posts will no longer show up in people’s news feeds in the way that personal updates do. The reason your engagement has bombed is because nobody is seeing your posts; and if nobody is seeing them, what is the point in even posting them?

There is however something you can do, and it goes back to Facebook not leaving money on the table.

Every time you post, you have the option of boosting it. Boosting a post is essentially paying to advertise it, either to people who already like your page or to the wider Facebook community as a whole. The typical cost works out to be around six dollars a day, but there really isn’t any way around it. Now, if you want to play, you have to pay.

What to boost

It’s no secret that visual posts tend to get more engagement than those featuring text and links only, so it follows that these are the best type of posts to spend your money on boosting.

Facebook however does set guidelines that all advertisers using the platform for their digital media marketing must follow, with the 20% rule in particular concerning the amount of space in an image that is taken up by text. By overlaying a 25-box grid over your image, Facebook can see how many of these boxes feature your text. Any more than 5 means you will have violated Facebook’s 20% policy, which will prevent your post from being boosted.

Ensuring your posts are more visual than promotional is vital if you want to remain in Facebook’s good books.

Who to boost to

Although Facebook has begun to charge money to allow you to reach its massive database of users, the good news is that the database itself is still there, and Facebook’s boost options allow you great flexibility in who you want to see your boosted posts. The ability to target posts and adverts with such precision is a dream come true for those involved with digital media marketing, which is why Facebook is so confident in its recent algorithm changes.

Depending on the nature of your posts, you can boost those about new products to people who already like your page, boost posts introducing your company to friends of those who like your page, and even tailor your boosts to certain geographical locations, age ranges, gender, and general interests.

The ease with which Facebook provided a world of potential customers for free to those in digital media marketing was never going to last forever, but by knowing why your engagement has been worsening and knowing how to set it right, you can steal a march on those who may still be unaware of the recent changes.

http://bit.ly/Facebook-Grid-Tool-1

Three Steps to Getting on Google

If you want your website to be noticed, you have to get on Google.

Google-Ranking

And if you want to get on Google, you have to make yourself as visible as possible to them and their web crawlers.

Then of course once you’re on, you’re going to want make sure you stay there.

Getting and staying on Google can be broken down into three easily remembered stages:

·      Build (on-site SEO)

·      Engage (off site SEO)

·      Stay fresh (regular content)

Let’s elaborate and see what these points really entail.

Build – on-site SEO

Anyone who maintains their own website, be it for business or pleasure, should at least be aware that SEO (Search Engine Optimization) is a thing, even if they might not really understand it.

They also need to know that it comes in two flavours: on-site and off-site, and taking care of the on-site SEO while building your website is paramount if you want it to get on Google.

On-site SEO includes everything that your web design team can arrange for you, either behind the scenes or for public consumption; quality content with relevant keywords, page titles, Google text snippets, URLs, H1 or H2 headings, correctly tagged images, outbound links, and having a site map.

All of these will affect your Google rank, although some (content and titles) carry more weight than others (alt tags on images).

Engage – off-site SEO

As the name suggests, off-site SEO covers everything you can do in other places online to improve your own SEO and help you to get on Google.

One metric used by Google to measure your ranking is the quality of your inbound links; that is, links from other places directing people to your site.

The practice of link building has long been a big part of any SEO campaign, although the focus has now shifted to the subtly different but more interpersonal practice of link earning.

Advisable ways of earning the high quality links that help you to get on Google include reaching out to bloggers and asking them to link to your best content, or offer to write a guest post with a link back to your site.

Leaving useful, non-generic comments on relevant blog posts with a link back to your site also works, as does being active and respected on a forum that allows you to display your web address in your signature or in posts.

Building a community on social media is another great way to improve the engagement with your content, if you can encourage your audience to share it directly from your site.

Stay fresh – regular content

While on and off-site SEO practices help you to get on Google, the ubiquitous search engine also takes into account the freshness of your website and its content.

It makes sense; after all, Google wants you to keep using its service, so strives to give the most relevant, freshest results it can. Stale websites get punished by falling in the rankings.

Even if most of your website’s pages are static and don’t change, there are ways to maintain a steady stream of new content. The most common is a regular blog, with the opportunity for people to comment on the posts.

Depending on the nature of your site, running a forum is also a possibility and helps with the fresh posts and interaction that Google values so highly.

Get on Google, Stay on Google

Being found through organic search engine results is vital to your business, and that means one thing: you have to get on Google.

By following the three key stages of building, engaging and staying fresh, you’ll give yourself the best of chance of both getting and staying there.