Your community is about to get a whole lot bigger.
For the first time ever, I am unveiling the exact tactics I use to dramatically increase my client’s sales, using this PROVEN 7 Step Digital Marketing Blueprint.
There’s limited availability, and seats are filling quickly so – Snag Your Seat Now and make 2016 your best year yet!
Dunlop Western Star is the second largest Western Star Dealer in Canada. They have over 50 employees in 2 locations and are absolutely dedicated to supporting professionals in the transportation industry.
And – they needed a website design that was an accurate reflection of the quality and professionalism their customers can expect from them.
Their old website, worked ok and looked ok, Â but it wasn’t keeping up with their competitors or for that matter, their customers.
Their new site had to be mobile responsive in order to stay competitive. So we built this new website design to be size responsive, so no matter the device – iphone or samsung tablet – this site looks good on all modern internet connected devices.
Click to call / click to email . Another way we made this website design easy for their customers to use is to ensure the phone numbers and email addresses were “clickable” – or responsive on mobile devices.
Their new site features a wicked video – a drone video to be exact – of their impressive facilities. Sites that contain video tend to offer better conversion rates.
A simpler, less text heavy layout. Adapting to the short attention span of today’s internet user – this site focuses on multimedia rather than text – making it easy for the user to find what they’re looking for.
Never search for the menu again – this website design has a menu which follows the user down the page – so they never have to search for a phone number, or make an effort to navigate between pages.
Subtle animations – this website responds to user interaction by ushering in the design elements, using understated animation throughout. This only serves to reinforce the commitment to cutting edge service Dunlop Western Star is known for.
Building trust is the key to successful relationships, and this site gets a jump on relationship building by providing photos of each and every team member in each department. You’ll see the same faces in store as online.
We hope you like this new website as much as we do! Remember – sharing is caring!
Why not share Dunlop Western Star’s successful new website with your network?
Youâre the type of person that organizes their soup cans with the labels facing out, because you simply canât have it any other way.
You really love, and are actually kind of obsessed with order, simplicity & effectiveness.
But youâre not off-putting about it. Rather, youâre the good natured, big hearted, likeable ambassador of organizational goodness. Your specialty is creating order out of chaos.
Because of this wonderful gift you have, many different overlapping tasks with short deadlines donât intimidate you in the slightest. In fact, you laugh in the face of long to do lists; knowing at the end of the day you will have won; you will have conquered the shit out of each and every detail. And! You will have made an easy to follow, optimized process for it so the task will flow smoother next time. Cuz thatâs just how you roll.
You like having people depend on you; knowing your masterful execution of all things admin really make a difference in peopleâs lives. You prefer to work with people who give a shit- because you do too. You like to leave things better than you found them, and youâre inspired by this principle.
You donât mind hard work for fair pay. Youâre excited about the idea of learning more and earning more in an organization that has lots of room for growth. Youâre a quick learner and adaptable to change.
You also like the idea of being master of your professional domain; where you have the autonomy & authority to do things the way you were born to do them.
As our organizational ninja: youâll be part executive assistant, part client services manager, part financial records management. But more importantly, youâll be a hero. To the president of the company that really needs your help. To the clients of the company that need their orders filled promptly and correctly, and to the existing team members who need your support.
The businesses are in the realm of digital media, so an understanding of, or willingness to learn digital media will required.
And as a bonus, youâll be working remotely in a location of your choosing; free from fluorescent lights and tasteless cubicles. In fact, anywhere with cell & internet service is fair game. However, if youâre in Victoria BC or Calgary AB, expect to meet face to face at least quarterly.
The skinny on the day to day:
Executive Assistance: approx. 15Â hours a week: (during business hours)
Client Service:Â 5-10 hours a week: (during business hours)
Financial Record Management: approx. 5 hours a week (any time you want to work)
Details:
If this sounds like your dream job …Youâre the Robin to my Batman. The Ying to my Yang. The Sherlock to my Holmes. I am very interested in hearing from you.
Please apply with:
Please email laurel (at) lalindsay (dot) ca to apply
Today’s question comes from Tim Lu, who writes on our Facebook page,
âHow do you grow your Twitter followers beyond 20,000?â.
I’ve got some great tips for you, Tim- so if you are wondering how to do that yourself, keep reading.
Tweet Adder is a paid service that goes out and favourites tweets of folks in your target demographicâand thereby drives engagement. It’s actually a very effective tool, which I highly recommend.
Retweeting them, giving them shout-outs, thanking them for following you and including them in the #FF or Follow Friday hashtag are great ways to promote and engage your existing audience.
Also making sure that the tweets you are sending out are relevant to your audience is a great way to increase your followers. By focusing on the value you provide, ensuring that people are interested in what you’re tweeting and are actually sharing thatâthat will get you exposure across lots of other networks beyond the one that you currently have.
What hashtags are trending?
What are popular in particular geographical areas and within specific industries?
If you can jump on the bandwagon of tweets that are trending, you can certainly again get more exposure to a larger demographic than you may have already. And you can get more followers that way.
If you found this valuable, please consider sharing with your network.
Never miss a tip! Subscribe to our YouTube channel here:
Today we are going to answer Jeff’s question, who writes, âWhat are three tips for finding the right customers on social media?â
That’s a great question. And if you are wondering that yourself, keep reading for the answer.
If you know who your right customers are, you’re two steps ahead of many of your competitors.
The next step is to typify them in an archetype or in a demographic.
So for example, maybe your customers are typically affluent women in their thirties and forties.
Now you have concrete data you can use to research what social networks that particular demographic uses the most.
In this case of our example, that would be Pinterest. Doing a little bit of market research in the beginning will help you create the bare bones of a social media strategy and save you a lot of hassle and time making mistakes through trial and error.
The second thing to do to find your ideal customers on social media, is narrowing your target down to a geographic area. Again, this provides you with a concrete benchmark, from which you can conduct more market research.
Specifically, there are hashtags that are used for each specific geographic area. Do a little bit of research and find out which are the most popular ones for both your geographic location, as well as the interests of your demographic so you can capitalize on their interests by getting involved in conversations about trending topics and more.
Another thing you can do to get in front of your ideal networks is advertise.
The social media networks we participate in have amazing data collected on all of us. Thus, they’ve got very specific demographic information available for you to advertise and get in front of an audience that maybe isn’t part of your existing community.
The last thing that you can do is solicit referrals and recommendations on all your social media properties by having people endorse you. Endorsements not only provide new customers with a level of trust that youâre a reputable business, but this activity also provides exposure to your recommenderâs network, who are much more likely to buy from you than a total stranger.
How have you found your ideal customers on social media? Share with me in the comments below.
And, if you found this valuable, please consider sharing with your network!
You can also watch this one minute tip as well as others on our Youtube page!
Refer a friend to work with us and earn $100 cash when they make a purchase.
PLUS your friend gets $100 off their first order.
It’s easy to share the wealth!
Send your friend an introduction now using the pop-up box on the right ——————–>
Simply Share a #Selfie of your fabulous hair day OR share the sad story of what happened to your last umbrella, in the comments on our Facebook page to be entered to win your very own Orange umbrella from The New Media Group (pictured below).
Do you love digital marketing? Self identify as a leader? Generally win at anything you put your hand to?Your uncommon devotion to your vision and instinctual ability to draw out the strengths of those around you to achieve truly exceptional results.
An adept communicator, youâre looking for just the right place to spread your wings and mastermind like you were born to.
If this sounds familiar, you may be just the digital marketing maestro weâre looking for!
Overview:
You role is integral to delivering excellent results to our clients.
Working with our talented team, you weave their skills and your own expertise together to craft, execute and measure ongoing digital marketing deliverables. Ensuring the utmost in quality is adhered to, youâre also adamant things get done on time and on budget.
Your dedication & enthusiasm inspires those around you to give their best, and enjoy doing so.
You like working with a well established firm, but one that is small and flexible enough to grow with, and have an impact on.
Role:
We are:
A Western Canadian based digital marketing agency. The business owners that work with us watch their sales soar through Site, Search & Social media.
We harness the power of the internet to help people live better lives: that applies to our team, our clients, our communities and entrepreneurs as a whole.
We are in our 9th year in business and as demand for our services grows, weâre excited to continue our steady growth strategy.
Primarily serving clients in Alberta & BC, we also work with clients worldwide.
Soft skills:
Hard skills/tools:
Compensation:
Perks:
Being aware of broader trends and areas of improvement help maximize the returns you’re getting from your web marketing and help you make better business decisions.
One way to measure your web marketing is leverage a free Google Analytics account to measure your website performance statistics.
If you don’t already have a google account, sign up for one and save your password in a safe place. Then, go to google.com/analytics and sign in.
Add in your website URL, country, Industry and fill out any other fields requested.
You’re almost done with your set-up, there’s one last critical step. Google Analytics will provide you with a tracking code which must be embedded in your website. Send this code to your web developer to add, and verify it’s working.
Then, schedule a reminder for yourself every 30 days to look at your stats, or ensure you’re getting a report from your web marketing team.
Once your account is created, click on your web address, and then on the left select Audience> Overview. You can choose your date range and even compare against past data using the tab on the top right.
Below is a screenshot comparing an overview of two months of web traffic. We’ll cover each metric and how to interpret it.
By looking at this overview you can get a good idea of how engaged the traffic to your website is and measure your web marketing progress each month.
Click on Acquisition > Overview.
This chart shows the quantity and quality of the last two months of web site traffic. The blue lines are the most recent month, and the orange are the month previous.
What this shows us is all traffic, from all sources, except email is up. The decrease in new sessions suggests more repeat traffic.
The behaviour of these users shows that the traffic from organic search has an increased bounce rate, which is bound to happen with the huge increase in traffic.
The culprit for the overall website increased bounce rate is the large jump in the bounce rate from our email traffic.  This tells us that perhaps we’re not doing the best job of engaging users from our last email newsletter.
In our next post we’ll cover how to determine what types of content is working, and what types of traffic are the best to cultivate.
What has been your experience with measuring your web marketing? Do you review your metrics regularly? Let us know in the comments below!
Don’t forget, sharing is caring, if you found this post useful please share!
Social media is many things to many, many people. Itâs a way to keep in touch with friends near and far, current or past. Itâs a means of sharing photographs, touching moments, thoughts, and videos of people falling over. It is also one of the most potent weapons a business has in its marketing arsenal, and one which can hit far more target customers far more easily than any other marketing method.
Unfortunately, many companies are still employing an uncoordinated scattergun approach to their social media marketing, meaning a lot of their ammunition is wasted. If they want to increase their hits, they need to shoot for a real social media plan and set their sights on some tangible targets.
Not every social media platform was created equal, and the first step to crafting a social media plan is to decide which ones are likely to give the greatest return on the time invested in them. Visual platforms such as Pinterest or Instagram attract a different demographic to Facebook and Twitter, and itâs not uncommon to see a company succeed on one and relatively fail on another.
Identifying where your target audience hangs out online is crucial to finding them with your social media.
Although your social media plan wonât need to include activity on every platform out there, especially in the beginning, it might still be prudent to register for any you might use in the future, just to make sure you grab the handle before somebody else does.
Once you have your platforms chosen and profiles set up, you should define exactly what you want to achieve on them, and this means setting real, measurable and achievable goals. These goals come in two flavors: interaction on your activity, and the effect it is having on your business in the real world.
While likes, comments and shares are a decent indicator of whether anyone is interested in your efforts, the real point of your social media plan should be bigger than this; growing your business is the real target. Whether this means increased traffic to a blog, more email addresses captured, or more physical sales made, you can only hit your target if you have defined what it is.
Knowing what to send out is the key to keeping your followers engaged and in attracting new ones. Even on the less-visual platforms such as Twitter, images work well, although there should always be a mixture of post types. Successful social media campaigns may include images, quotes, links back to the related website, videos, or exclusive company information and announcements.
Social media should also be social, and this means not being selfish. As well as posting your own content, sharing other peopleâs content that you feel your followers will benefit from is an integral part of a respected social media presence. It will mark you out as an authority with your finger on the pulse of the whole industry, while also helping to network with those whose content you are sharing.
On certain platforms, the timing of your posts is everything. On Pinterest, people may be searching for specific posts regardless of when they were made. On Twitter however itâs all about the now, and people may not look too far back down their feed. This means if they didnât see your tweet at the time you sent it, they probably never will.
Because of this, posting several times a day and then monitoring the optimal times for interaction from your audience is vital.
Once you have been posting for a time long enough to have results you can analyze, analyze them. Find out which type of posts have seen the most interaction and which have led to the real world goals that you set being achieved, and concentrate on producing more of those.
Check also for patterns indicating the best performing times for you to send out your content and ensure you always post at these times.
With so many posts going out per day, no successful social media plan is implemented completely manually. By using services like Buffer or Hootsuite, you can automate and schedule your posts while also using their analytics tools to check your performance.
Of course, any interaction you receive on your posts has to be responded to in a personal, human way, and automating your posts allows you the time to do this every day.
Beginning with deciding which platforms to use and developing right through to having all of your posts automated, crafting a complete social media plan could mean the difference between firing posts aimlessly out into the ether or having them hit your target audience.
But don't just take our word for it. Click any of the links below to hear it from our clients.
