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All those hats can get heavy!
Small business owners, on any given day, may find themselves fulfilling duties ranging from CEO to janitor. We wear a lot of “hats”.
And while you’re working your hats off, you may have noticed there aren’t that many folks around you doing the same. Continue reading
Mid-June 2017, my contact in the marketing department was due to present a cohesive, easy to understand and implement online marketing strategy to the entire team.
Together over the course of two months, we worked to help my contact in the marketing team craft an online marketing strategy that the company could easily implement internally.
This is where they started, what we did, and the results of our work together:
About the … Continue reading
5 signs you don’t need an online marketing strategy.
An online marketing strategy can be described a detailed written plan that explains exactly how you’ll market yourself and your business on the internet.
The development of an online marketing strategy can call for a significant investment of both time and money.
Before you spend your time and money, you may want to consider the following points to find out if … Continue reading
If you DON’T feel overwhelmed by marketing your business online marketing – you may be doing it wrong.
Let me be the first to admit it, small business owners like myself already have towering to-do lists.
Many of us have deadlines that would send your average worker bee into straight up panic mode.
Add in a huge amount of information about a constantly changing set of circumstances that is the world of online marketing, and it’s pretty standard to feel overwhelmed!
People are surprised to hear me say this. I get called a social media guru pretty regularly … Continue reading
Video is the most powerful tool you can use to generate sales from your online marketing efforts.
When it comes to getting results from online marketing, my favorite tools are the ones that consistently show strong performance metrics in more than one area and video certainly does!
The top five reasons to start using video to market your business online. People tend to know, like and trust you faster if you are using videos instead of just text to communicate. The reason for this is that 99% of our communication is nonverbal. Viewers will get a pretty good idea of … Continue reading
Whether you’re launching a brand-new website or revamping an existing one, the writing on your website can be the difference between a website that rains (revenue) and one that doesn’t. The most common mistake business owners make is the failure to answer one simple question for your audience. Failing to answer this one question means your future customers will leave your website and move on to your competitor’s websites.
(Image credit Meme Generator & Copyright … Continue reading
How To Get Your Website To Show Up On Google. Part One: (for Beginners).
Have you ever wondered “How do I get my website to rank higher on Google?”
It’s a question I get asked a lot so I thought I would answer the question (or at least part of it, in today’s article).
The short answer is that there’s no short answer…
But really, the answer is … Continue reading
“What should I post on social media?”
The lady asking this question isn’t personally on social media all that much.
She was asking for work and she hadn’t posted to any of the business’ social media accounts for six months or so. This is much more common than you might think.
If you’re in the same situation, I’m going to help walk you through creating a document that’s going to completely answer that question … Continue reading
Please, a moment of silence for the business-to-business social media networking site LinkedIN.
You may be thinking, “Laurel, what are you talking about ? LinkedIn’s not dead.”
But you know what? I’m predicting it’s going to die in relevance, and here’s why:
The Gloves Are Off! Facebook vs. LinkedIn
Facebook announced recently it’s jumping into the job seeker’s marketplace, which was the reason that LinkedIn came to be in the first place – so job seekers could connect with employers and … Continue reading
It’s the day after International Women’s Day.
I’m sure by now you’ve read statistics about the pay and promotion disparity between women and men in the workforce.
It’s 2017 and men are still getting paid more for the same role.
Realistically, we’re dealing with the legacy of a culture where only 100 short years ago women were granted the right to vote. Systems, be they private or public, tend to be slow to evolve and catch up with changing times. … Continue reading