Sales Funnel Drives Leads in Niche Market

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About the client:

The downturn in the Alberta economy has widespread negative impact for many in business.

Our client, rent2ownleduc.com has a very specific niche market, and actually benefits from a more difficult economic situation.

Objective:  

Tarah, the founder and owner approached me at a seminar and was asking how she could use the web to generate more clients for her business & take best advantage of the beneficial economic situation.

Solution:

After conducting keyword analysis to determine the market size, demand and relative competition for her niche, we crafted a digital marketing strategy to get her in front of … Continue reading →

Give me 2 minutes and you’ll be a master at measuring your web marketing – Part 2 of 3

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Analytics pt1

Build it and they will come….Said no-one ever about your website.

The more you know about your website visitors, the better you can serve them, and keep them coming back.

The most underutilized tool to help you improve your website’s performance is Google Analytics.

It’s a free tool that you can embed in your website to get a gold mine of information you can use to make better business decisions.

And in today’s video, we … Continue reading →

The Marketing Lesson I Learned From Being A Grinch This Christmas

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Grinch Am I alone at feeling irritated when Christmas merchandise pops up the day after Hallowe’en?

The reason I feel irritated is it just feels like too much, too soon.

In short, too pushy!

In applying this to how we market our businesses, there’s a great lesson here.

 

Pushing for sales online can push our prospects away!

 

 

Sell, Sell, Sell doesn’t work online – it’s about getting people to know, like and trust you.

Building visibility, likeability … Continue reading →

5 Holiday Marketing Ideas

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THE NEW INSTAGRAM DESKTOP EXPERIENCE-THREE (3)

The holiday season is the perfect time to market your business. Shopping for gifts is top of mind for many consumers and you don’t want to miss out. If you’ve built up a strong social media or newsletter presence, then you’re already off to a great start! Now it’s time to leverage those existing communities and try and engage a larger audience. Before you begin to brainstorm ideas, try and determine … Continue reading →

How to Protect Your Privacy Online – Glenn Greenwald’s Best Privacy Tools

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THE NEW INSTAGRAM DESKTOP EXPERIENCE-THREE (2)

Last month, I had the opportunity to sit down with Glenn Greenwald for a private dinner in Calgary. The conversation focused on the upcoming election, Ed Snowden, and Canada’s involvement in the spying of it’s own citizens through CSEC and the Five Eyes alliance. Despite many Canadians being unaware that the government of Canada not only spies on it’s citizens but also shares all communications data with four other … Continue reading →

5 email marketing best practices to skyrocket your open, share and click rates

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5-email-marketing-best-practices Email marketing is still one of the top most effective digital marketing techniques, according to a recent survey of small business owners.

If you’d agree, and you have an email list you’re regularly marketing to, than please accept my pat on the back!

You’re much farther ahead than so many business owners at staying in touch with existing and future customers alike.

As us marketers are so fond of saying “the money is in your list”.

Because, … Continue reading →

Give me 2 minutes and you’ll be a master at measuring your web marketing (Part 1 of 3)

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If you’re wondering how to measure the effectiveness of your web marketing efforts, then look no further than Google Analytics!

Google Analytics is a free tool you can use to measure your website’s traffic & web marketing efforts.

If you have Google Analytics set up on your website , but aren’t using it, keep reading;  as a wise man once said:

“you can’t improve what you don’t measure”

In today’s Marketing Minute we’re going to cover how to use the reports found under the Acquisition section of Google Analytics. This is the first in a series of three articles … Continue reading →

Our Newest Website Design – Launched!

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Fresh off the press, complete with all the bells and whistles, we’re so excited to present Dunlop Western Star’s new website!

Screen Shot 2015-10-21 at 12.37.57 PM

Dunlop Western Star is the second largest Western Star Dealer in Canada. They have over 50 employees in 2 locations and are absolutely dedicated to supporting professionals in the transportation industry.

And – they needed a website design that was an accurate reflection of the quality and professionalism their customers can … Continue reading →