Social Media Success in just 17 Minutes a Day

If you need a straight up checklist of how EXACTLY to spend your time on social media, you’re in the right place.

photo (4)

Here is what you should and should not be doing, each day at minimum, to maintain your credibility.

When I started, I found myself getting stuck in the three major pitfalls people fall into when it comes to social media marketing:

1. I ended up spending hours a day on social media marketing sites, without generating any tangible results.

2. Feeling the pressure, I set up more profiles than I could keep up with, so I had all these abandoned accounts which were doing more to harm my reputation than anything.

3. No matter what I posted, I wasn’t able to generate much interest or interaction, which was really discouraging.

85% of Internet users have Facebook accounts; 49% are on Twitter. (HubSpot)

Through years of trial and error I’ve been able to identify the key actions that will generate results.

(Tell me! What other frustrations are you having with social media? Share below in the comments.)

More importantly,  this checklist will show you how to integrate social into your daily life so you can consistently apply these practices in the minimum amount of time per day.

Obtaining results in a short period of time usually requires working smart & being very focused. So, before you start, make sure you’re present where you’re most likely to get new prospects.

It’s important to find out where your target market is on social media . Once you’ve done that, you will need to commit to 17 minutes a day at minimum.

Social Media In 17 Mins A Day: Cheat Sheet

Bookmark this page or print a copy of this sheet for a handy daily social media checklist.

5 days a week: 17 minutes

▢ I’ve checked my newsfeed and engaged (comment, like, etc.) with 3-5 contacts

▢ I’ve shared content from people on my “hit list” or list of influencers, clients, strategic alliances

â–˘ I’ve checked the “people I may know” section and added at least one person

▢ I have added anyone I’ve met in real life on my social media profiles

▢ I’ve replied to comments, answered questions & acknowledged all interactions.

*TIP* Set a timer to keep yourself accountable

One day a week: 17 minutes

▢ Create and schedule at least one post a day through Hootsuite.com these posts should be 90% non sales related.

â–˘ Add, Follow or Friend 3 related or peripheral businesses/market leaders

â–˘ Measure & adjust your content based on what content your audience responds to (I use Google Analytics for this)

Points to remember:

â–˘ Social media is more like networking than marketing. Be personable, not pushy.

â–˘ It is better to be consistently on one platform than absent on many.

â–˘ Give of your knowledge & expertise to generate value

â–˘ I use my smartphone to download the social apps which will make real time engagement easy for me

â–˘ I champion others to build trust & get my network to grow

If you find that you need more background information before you start, check out these related posts:

How to Alleviate Social Media Guilt

3 steps to creating an online sales funnel

The complete guide to blogging for Beginners

If you found this post valuable, then please feel free to share!

Laurel Lindsay

Laurel Lindsay

President & Founder at The New Media Group
Laurel Stark née Lindsay has helped thousands of businesses get better results from their online marketing since she began her career as a web marketer in 2003. As a speaker, author and CEO of The New Media Group, she’s been featured on CNN, Entrepreneur.com, CTV and ShawTV.
Laurel Lindsay
Laurel Lindsay
Laurel Lindsay