SEO is the techie acronym for Search Engine Optimization, and SEO Packages are a service that helps optimize your presence on the web in order to display on or near page one of the search engines for particular search terms.
You may have been approached by the big yellow book company preaching the merits of SEO packages, with prices ranging from $300-$3000 a month, but SEO in Calgary doesn’t have to be that expensive.
It’s common knowledge that a page one presence on the search engines is a great way to ensure a steady flow of leads to your website. So obtaining a reliable provider of your SEO packages is recommended, however it may be baffling that there is such a huge variant for SEO packages in Calgary. It can be confusing especially when you don’t understand what is being offered.
With SEO packages, whether you’re in Calgary or around the globe, it’s important to know what is being included and excluded from the package you’re looking at:
Here are 5 elements to consider when you’re shopping for a Calgary SEO provider:
a. Amount of keywords targeted aren’t as important as the quality of the keywords targeted. If no one is searching for the key terms your targeting, being on page one will not net you any new business.
b. Should the keywords be popular enough to have a lot of searches, ensure they are words that pertain to the segment of your business you want to grow. Getting traffic for fireplace repair when you sell new fireplaces, for example, doesn’t help your bottom line.
a. How long are they telling you it will take to get page one placement? Some places offer 24 hour turnaround and some offer results in 6 months.
a. Keyword Analysis and Recommendations
b. Site Analysis and Optimization Recommendations (even better if site optimization is included)
c. Google + Local – claim and optimize the page
d. Sync Google + Local with your site
e. Google Adwords Account creation, ad creation and monitoring
g. Backlink creation – number doesn’t matter more than quality
h. Directory submissions – number doesn’t matter more than quality
i. Blog post creation, optimization
j. Article submissions
k. Tailored Strategy
l. Adaptable to new techniques/technologies
A big downside to many companies that offer SEO packages in Calgary is that they are cookie cutter offerings that don’t factor in the ever-changing state of the web.
For example, there once was a time where you could get on page one of Google without paying a dime, within 24 hours simply by creating a keyword heavy Facebook or Twitter account name.
Now that isn’t the case any longer, but wouldn’t it be nice if your Calgary-based SEO company knew about ALL the factors that play into how your site is ranked, so you can be nimble enough to capitalize on these types of discoveries?
Are you getting any kind of guarantee of where your website will rank on the search engines. This is one of the most important factors to shopping for an SEO Package in Calgary or elsewhere. Anyone can claim your Google + local page and charge you $300 a month for doing nothing, but will it be optimized enough to show up first in the search results?
Want to learn more? Book a complimentary 20 minute consultation with an experienced internet marketing consultant.
I’d love to hear your questions or challenges – Tell me in the comments below.
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Laurel Lindsay is a Calgary Internet Marking Consultant & President of The New Media Group Inc. She has over 8 years hands-on Internet Marketing experience.
Laurel is enthusiastic and passionate about helping people live better lives by leveraging the power of the internet.