Did you know there is a really surprising link between your wallet and your waistline?
No, I’m not talking about the scientific correlation between poverty and obesity , but prosperity and fitness. The idea has been proven by science. No matter what your objectives, whether it’s to improve your fitness or increase your earnings, the strategy to achieving it is the same.
So, you have some objectives.
There’s a difference between where you are and where you want to be. The way to get there in my experience whether it is your waistline or it’s your wallet is to figure out what your objective is. Figure out what’s realistic, and make it a smart goal.
What is a Smart Goal? It’s:
- Time Bound
Now that you’ve got your smart goal, it’s time to create a plan.
Your plan is the second part of this whole equation. It’s where you sit down with a pen and a piece of paper or your computer and you figure out “What do I have to do to get where I want to be.”
In the case of your waistline, you probably want to eat right and go work out. Then, you want to look at how often am you’re going to be doing these things.
“Am I going to the gym five days a week or seven days a week?”
The key here is the application of consistent effort. It’s focus and consistency.
>> It’s the same thing with your online marketing plan. <<
Focus and Consistency wins the race
If you want to get more leads or if you want to get more revenue or if you want to get more traffic to your website – whatever the case is – if that’s your objective, then you need to create a plan.
Then, more importantly you need to execute consistently. You need to do certain things every single day, certain things every single week, and certain things every single month. You need to just keep doing it until you hit your goal.
That’s how results happen.
Because if you don’t apply the effort consistently and with focus, you’re not going to get anywhere. If you just go to the gym once every six weeks you’re not going to see any difference. If you change your approach and you don’t stick to your plan in marketing, you’re not going to see results either. It’s the application of the plan. It takes some time to see results.
Usually, it’s the 80/20 rule, 80% of effort for 20% of the results. That applies here as well with your online marketing. What I see too often is people who are not committed to writing out the course. You need to create your plan, and then write it out for at least three months, and then measure your results, and then tweak. Don’t change midcourse; otherwise, you’re not going to see the results.
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