The best way to get better internet marketing results is to regularly review your campaigns and try new things if they aren’t producing the results you want.
Becoming familiar with the strategies you’re employing and being willing to tweak things a bit will provide you with much more accurate data to analyze, drive more traffic to your site, and ultimately get better results on Google.
Here are four things you can do with your domain names right now to enhance your internet marketing results.
Register Multiple Domains
The first step to leveraging domain names for internet marketing is to register several domains. Think of them as web assets.
Then you can use one domain name per campaign, which means you can now run split tests and track how well your advertising or media distribution is working. This is done by reviewing how much traffic you get from that specific domain name.
You will need to renew them once a year, but we think you’ll find the following 3 tips to leveraging domain name registration for internet marketing purposes will convince you this small cost is well worth it.
Leverage Domains to Track Internet Marketing Campaigns
If you own multiple domains, you can run split tests and hone your marketing skills and get to know what best appeals to your intended audience by observing how many people came to your site through the various channels your domains have opened.
Here’s an example. Say you purchase a banner ad as part of a campaign. In that ad you decided to use a secondary domain name, so instead of using www.mybusiness.com, you use www.bestwidgetsever.com.
Since you have not used bestwidgetsever.com in any other internet marketing campaigns, when you look at your web statistics, you’ll know right away how much traffic that particular domain name sent you and you’ll be able to compare it against your other campaigns. Did it work better or worse?
Also, this tactic is very useful for judging the effectiveness of traditional advertising campaigns like radio or billboards. A catchy domain name is easy to remember, which will help by driving more traffic to your website. If your domain name isn’t catchy, go buy one that is and see if it makes a difference to your site traffic.
Use domain names to increase your ranking on Google
Another way you can use domain names for internet marketing purposes is to purchase easy-to-remember domains with in-demand keywords.
We for example, we own bestcalgarywebsitedesign.com, which is catchy and also helps us rank highly on Google because it is full of good keywords.
Also, older domains typically receive better ranking than newer ones, all other things being equal. The better your ranking on Google, the better your overall internet marketing results will be.
Use Domain Names to Create Niche-Specific Internet Marketing Campaigns
Another way you can use your domain name for internet marketing purposes is to point a domain name to a specific, or even hidden, page on your website that is only accessible through the link you sent out.
In this way you can promote a specific campaign to a smaller niche market without everyone else seeing it. You can promote or even discount your inventory without having the discounted prices available to your regular customers by displaying these items only on, for example, ‘discountwidgets.com’ instead of ‘widgets.com’.
Another tactic for niche-specific marketing is to purchase and utilize domain names per specific geographical location you deal with, or per specific product you offer.
So say you have a campaign running in Calgary. The domain name discountwidgetscalgary.com will be an easy domain name to promote, remember, and it will likely rank well on Google.
If you can create a page on your website that is specific to the area and the campaign, you’ll find this performs better than if you didn’t use these internet marketing tactics.
There are many ways you can use specific domain names to help you track and optimize your internet marketing efforts if you get creative, but these three are easily the most fundamental.
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Have you used domain names for internet marketing before? What have been your challenges or questions? Tell us below.