When running your own business it is easy to get caught up in the day-to-day management, operation, and tedious tasks. Entrepreneurs generally love to create. This is why they are drawn to creating and running their own business in the first place. Unfortunately, far too often they find themselves working “in” the business instead of working “on” the business.
This is an easy trap to fall into. When starting up one’s own business, entrepreneurs take on a sink or swim mentality. They have to go from zero to sixty in no time flat so that the bills are paid and food is on the table. Unfortunately, this is how the trap begins. Entrepreneurs take on more and more work so that they swim and not sink, but eventually the tide turns and all of a sudden they are drowning. This is where a lot of entrepreneurs find themselves, if they’re lucky, in that they have too much business and not enough time.
Now, this may sound like a great problem to have. They’re making money and doing well. However, eventually something will begin to nag at them. It’s that old feeling of wanting to create, wanting to improve, that they will find missing again. Busy-ness robs them of their creative time and energy, which is why they started their own business in the first place. And this is exactly why it needs to be avoided.
Here are four additional reasons why we need to avoid busy:
No Time for Reflection
Sometimes we need to take a step back and ask ourselves what has been working and what hasn’t? What tasks in your business have you grown to love, and which ones do you avoid at all costs? Are there areas in your business to improve or change?
If you don’t take the time to reflect you can’t answer these questions, and you can’t adjust your path accordingly. Time for reflection is necessary to ensure you and your business stay successful.
No Time for Experimentation
Have you ever taken the time to ask yourself what you can do to be more efficient? What skills do you want to expand on? What one thing could you do to add value to your company?
Making time to adjust, experiment, and record results is imperative to innovation and growth. Without it you and your business become stale. Give yourself time to experiment with new ideas and exercise that creativity.
No Time for Learning
When was the last time you were able to sit down and read that latest news on your industry? Or read the latest book or publication by someone in the business that you admire? What about taking an online or in-person course to expand your skills? Or even reaching out to a mentor to meet for a coffee?
Taking time to learn is critical for all human beings, not just entrepreneurs. It expands our world, allowing new thoughts, new ideas, new skills to enter our atmosphere. This, in turn, leads to innovation and experimentation. Both of which have already been mentioned for their importance to our business.
No Time for Implementing New Efficiencies
Have you ever wanted to improve your internal processes? What about offering new products and services to your client base? Or even keeping time open for yourself so that you can learn, experiment, create, go to the gym, or spend time with your family?
If we’re so caught up in the day-to-day operation of our business we forget about making time for these things. We forget about the importance of continuous improvement and quality of life. Shouldn’t these two things hold priority in our lives? It’s a good question to ask yourself.
Being too busy is a problem. It drains your energy and takes you back to a place of surviving the grind instead of creating your life. All entrepreneurs and business owners need to make sure they are creating space for themselves. This is how their business will grow and improve.