1. Evaluate your blog post’s headline.
Is it catchy enough?
If you’re struggling with catchy headlines or coming up with something that rolls off the tongue or piques your viewers’ interest, go to BuzzFeed.com and check out some of the headlines there for inspiration.
(above- Buzzfeed.com encourages readers to spend hours on their site, clicking headings that pique our curiosity)
You want to pique reader interest so ensure your headlines play on our curiosity.
Pay a lot of attention to your headlines. About 50% of the effort you’re putting into your post, you should be putting into your headlines.
2. Pay attention to your formatting.
Make sure that your posts are easy to scan, not necessarily read.
- Use short sentences.
- Use lots of white space
- Summarize key points in bold headings
- Bold key points
- Italicize sparingly
- Use bullets and numbering
- Provide at least 3 links to resources you mention in the post
(this post from LinkedIn has all the right ingredients to encourage me to keep reading)
3. Use images and multimedia.
Historically, posts that are shared the most are the ones that have up to 15 images.
So at least use one image. If you can include a video as well, absolutely go for it.
People want to see photos and they want to see videos more than they want to read a big wall of text.
The most successful posts used images to show someone exactly how to do what they’re describing in the post, not just what to do.
Tips on using images:
- Take pictures using your smartphone or screenshots
- Pay for stock images
- Use free images found on the internet – search Creative Commons licence on Flikr.com for example.
HOT TIP on images:
See the eyeball heatmap image below. For any of you unfamiliar with a eyeball heat map, it tracks the amount of time people spend looking at various parts of a webpage. The longest times are red, followed by orange, yellow and then green.
According to KISS metrics, having an image of either a baby or a lady looking at the text you want someone to focus on, will encourage them to do so.
4. Longer blog posts are actually better
Recent studies show that posts over a thousand words are getting shared more and more often because they provide more value.
Instead of just skimming the surface of your topic, dive a little deeper. Provide a little bit more information and details to your audience and you will get rewarded.
5. Ask for what you want.
The very last thing a lot of folks forget to do is ask for interaction.
Ask for people to share your post with their network. Ask for comments and you will receive!
That’s your One Minute Tip. If you found this valuable, please consider sharing with your network. And if you don’t ever want to miss a tip, subscribe to my YouTube channel for weekly tips in your inbox. Thanks so much for watching.
Video is here: https://www.youtube.com/watch?v=3l9RXALzJyY