Stop Doing This On Facebook To Get More Sales, Spend Less Money

stop-doing-this-on-facebook-for-more-sales-with-less-ad-spendYou know how to advertise on Facebook already.

Click boost post and you’re done, right?

Wrong.

Facebook has done a brilliant job of making it easy for small businesses to spend money on ads.

The trouble is, boosting your business page posts may not be providing the results you’re looking for.

Here’s some things you didn’t know about Facebook advertising that are going to help you skyrocket your sales this holiday season.

Stop Boosting Posts. Seriously.

If you haven’t heard of Facebook.com/powereditor yet, you’re welcome :-)

In all seriousness, the power editor offers a robust control panel for managing, and getting better results from your ads.

In fact, it’s a lot less expensive to advertise on Facebook using this tool.

Here are a few things it can do:

Retargeting using the Facebook Pixel.

Retargeting is advertising to people who have already been on your website. You may notice ads from bigger brand tend to “follow you around” online.

This is retargeting and you can do this too!

Why retarget?

People who have already visited your website are a lot closer to buying what you sell than people who have no idea who you are. Advertising to this group may produce a better return on your advertising dollar than a group of strangers.

How to enable retargeting:

Login to powereditor by going to facebook.com/powereditor and on the top left click on the 3 lines.

A new menu will show up, under assets, click on pixels. (see screenshot below)screen-shot-2016-11-09-at-2-40-15-pm

From there, click on Create Audience and fill out the pop up:screen-shot-2016-11-09-at-2-43-06-pm

Last step, under Actions, click on View Pixel Code.screen-shot-2016-11-09-at-2-43-24-pm

Copy and paste the code that displays and embed it on your website.

(If that’s greek to you, just email it to your website developer)screen-shot-2016-11-09-at-2-43-34-pm

Once the Facebook pixel is embedded and working properly, you can track visitors to your website, and then advertise specifically to website visitors on Facebook.

TIP: It can be a finicky to get this pixel to work – you need to check back in with the power editor and make sure your pixel has a green dot next to it before you can advertise to this group.

Setting Up Hyper-Targeted Facebook Ads.

You can target your ads very specifically using the power editor, which is great!  

The more closely you zero in your target market, the more affordable your ads will be and the bigger impact they will have.

If you’ve done any work with me or anyone else to develop your Customer Avatar, or Buyer Persona, this is where that work will come in really handy.

Let’s walk through creating a new Facebook ad using the power editor.

On the top left, click on Create Ad and you’ll get this screen:screen-shot-2016-11-09-at-2-48-57-pm

You’ll notice on the left there are three sections, Campaign, Ad Set and New Ad.

If you’ve done any work in Google Adwords, this will be very familiar, but if it isn’t…read on!

What I want to focus on here is the Audience options, under Ad Set.

Audience Targeting Options:

Remember that Facebook pixel you just embedded in your website?

This is where it comes in handy.

Under Custom Audience, this is where you can select people that have been to your website before. You’ll notice in the screenshot, that the pixel I just created shows up here.

By selecting this Pixel, you’ll target this ad campaign to people who have been to your website before.screen-shot-2016-11-09-at-5-40-31-pm

This option alone makes the power editor that much better than boosted posts.

Under location, be sure to check “people who live in this location” if that’s important to you.screen-shot-2016-11-09-at-5-46-56-pm

Lookalike Audience Targeting

If you’re not comfortable using retargeting, don’t have a website or just want another targeting option, lookalike audiences might be for you.

Just scroll down a bit more to detailed targeting, where things can get even more fun!

Here, you can create an audience based on their stated interests on Facebook, or other pages they like.

So, again, think about what Facebook pages your target audience would already like, or interests they have.

Type in and select these interests until you’re satisfied you’ve got a good match to your prospects.screen-shot-2016-11-09-at-5-49-31-pm

Create More Than One Ad

If you’ve done your homework, and know what your customers are interested in or care about, you can explicitly target the people most likely to buy from you, and skip the generic targeting available with boosted posts.

Usually, I create a few ads, one for each audience type and measure them against each other to see which one is the most effective.

Monitor Your Results Closely.

One of the reasons I love online marketing is that you can get exact data on performance, almost immediately.

I usually run my ads for 24-48 hours and then re-evaluate to see which ones are worth the money, and which ones aren’t

If you offer online shopping, be sure to offer a coupon code in your ads so you can get exact reporting as to what ads resulted in sales.

If not, you can still get decent numbers from the ads manager.

Here are some of my numbers. I LOVE that I can get video views for a penny.

There’s not much that you can get for an extinct coin these days!screen-shot-2016-11-09-at-6-12-34-pm

Tell me…

Do you think you’ll try Facebook editor after this?

Sharing is caring!

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5 Proven Ways To Increase Blog Post Engagement

 

blog post engagement

1. Evaluate your blog post’s headline.

Is it catchy enough?

If you’re struggling with catchy headlines or coming up with something that rolls off the tongue or piques your viewers’ interest, go to BuzzFeed.com and check out some of the headlines there for inspiration.

Is it Catchy Enough?

(above- Buzzfeed.com encourages readers to spend hours on their site, clicking headings that pique our curiosity)

You want to pique reader interest so ensure your headlines play on our curiosity.

Pay a lot of attention to your headlines. About 50% of the effort you’re putting into your post, you should be putting into your headlines.

2. Pay attention to your formatting.

Make sure that your posts are easy to scan, not necessarily read.

  1. Use short sentences.
  2. Use lots of white space
  3. Summarize key points in bold headings
  4. Bold key points
  5. Italicize sparingly
  6. Use bullets and numbering
  7. Provide at least 3 links to resources you mention in the post

Pay attention to your formatting

(this post from LinkedIn has all the right ingredients to encourage me to keep reading)

3. Use images and multimedia.

Historically, posts that are shared the most are the ones that have up to 15 images.

So at least use one image. If you can include a video as well, absolutely go for it.

People want to see photos and they want to see videos more than they want to read a big wall of text.

The most successful posts used images to show someone exactly how to do what they’re describing in the post, not just what to do.

Tips on using images:

  1. Take pictures using your smartphone or screenshots
  2. Pay for stock images
  3. Use free images found on the internet – search Creative Commons licence on Flikr.com for example.

HOT TIP on images:

See the eyeball heatmap image below. For any of you unfamiliar with a eyeball heat map, it tracks the amount of time people spend looking at various parts of a webpage. The longest times are red, followed by orange, yellow and then green.

According to KISS metrics, having an image of either a baby or a lady looking at the text you want someone to focus on, will encourage them to do so.

Hot tips on images

4. Longer blog posts are actually better

Recent studies show that posts over a thousand words are getting shared more and more often because they provide more value.

Instead of just skimming the surface of your topic, dive a little deeper. Provide a little bit more information and details to your audience and you will get rewarded.

5. Ask for what you want.

The very last thing a lot of folks forget to do is ask for interaction.

Ask for people to share your post with their network. Ask for comments and you will receive!

That’s your One Minute Tip. If you found this valuable, please consider sharing with your network. And if you don’t ever want to miss a tip, subscribe to my YouTube channel for weekly tips in your inbox. Thanks so much for watching.


Video is here: https://www.youtube.com/watch?v=3l9RXALzJyY

Control Your Email Habits Before They Control You

blogsAs a small business owner, few things are more important than good productivity and effective time management. Unfortunately, these aren’t always easy to achieve; especially when there’s Facebook to check, blogs to read, and a steady stream of emails to reply to.

Unlike Facebook and blogs though, email is something that no small business owner can or should avoid in the working day. The problems come when too much time is spent reading and rereading them while taking no action.

As we use MailChimp for our email marketing campaigns, we’re able to monitor our subscribers’ email habits. A few of the trends we’ve noticed from looking at this information is rather shocking; some people are actually opening our emails on up to 21 separate occasions.

Clearly this is a huge waste of time, and has prompted us to share a few tips on how to control your email habits before they control you.

Self-control with a self-timer

Assigning yourself a set amount of time for each task every day is a great way to ensure you don’t spend too long on just one and neglect the others. You can even set aside times for getting your fix of the non-work websites that are usually a constant temptation and distraction.

One of the most popular time management systems is the Pomodoro Technique, a method of assigning yourself medium length blocks of dedicated work time, usually around twenty five minutes long, interspersed with short breaks of five or ten minutes.

Giving yourself twenty five minutes of concentrated email time, perhaps two or three times a day if need be, will help to focus your mind on the task at hand, while giving yourself a guilt-free five or ten minute window to check Facebook or browse some blogs to refresh your mind in between.

Accountability looks good on paper

If you find yourself quickly checking your email and taking no action constantly throughout the day, it might shock you to learn just how many times you do this, even if the accumulative time spent doing so isn’t that much.

Every time you turn your mind to your email, no matter how briefly, you’re taking it away from all the other important tasks that need your attention too.

It’s natural to tell yourself you don’t do this too often while underestimating the real figure, but having a pen and paper with you and keeping a record of how many times you idly check your email throughout the day will help you see just how often you do so, which will in turn give you the visual evidence you might need to control this habit.

This technique isn’t restricted to just your email habits, either. Keeping track of how many times you unconsciously open a social media page or look at blogs you don’t actually read can help you cut down on that habit too.

Another type of game theory

One irrefutable fact of life is that people are more likely to work on tasks if they enjoy them. Another fact of life is that nobody enjoys wading through a backlog of emails. The obvious solution here then is to somehow make email a fun endeavor, and eliminate the boredom that constantly drives people back to browsing social media and non-work related blogs. If only there were a way.

Welcome to the Email Game.

Easily found on Google, the Email Game is a web application that turns the task of clearing your inbox into something enjoyable, which of course helps motivate you to get through them quickly, eliminating the bottleneck that is your inbox and freeing you up to get on with the next thing on your to-do list.

Take control of your email habits today

Spending time on email every day is unavoidable for small business owners, but nurturing good habits can ensure that time is spent well rather than wasted. Every minute saved on not idly checking your inbox can be spent on something more productive.

It can even be reassigned and become time reserved for browsing social media, reading blogs, or any other leisure activity that can help relax your mind and maintain your concentration on the important tasks of the day.

Why Your Company Needs an Optimized Social Media Presence

new-media-group-optimized-social-mediaGone are the days of needing the newspaper or the radio to tell the world about your ideas. You no longer need press releases or the wire to break exciting news to your customers, and you no longer need a TV to publicize videos and online commercials. The only thing you need is a social media strategy.

Plain and simple, your business needs to be online; if you’re not sharing, tweeting or posting, you’re falling behind. Social media has taken the world of information by storm – we’re able to watch events unfold in real time, and see the opinions of people from all over the world with just a couple of clicks. Your business is able to take advantage of these tools in order to gain more followers, develop your reputation, improve your SEO, and gain direct access into the thoughts and values of your customers.

Here are four reasons why your business needs an optimized social media strategy:

1.    Extend Your Reach

Social media is arguably the largest method of communication – it gives you access to hundreds of millions of people! Whether it’s on Twitter, Facebook, LinkedIn, or Google+, you have the chance to connect with people of all ages, from all around the world. Some great ways to do this are to start following or “liking” different companies that are in the same industry, or even pick a few that are just for interest! The social media world is a give-and-take process; the more you share and follow the more you’ll get in return.

2.    Direct Access

Customer feedback is the most valuable insight for a business. You get to learn what your customers are looking for and how you can improve for next time! With social media you’re able to make that feedback turn into a conversation, and show that individual as well as many other potential customers, how dedicated you are to working with them to meet their needs.

3.    Thought Leadership

Having a business blog or generating an opportunity to be a guest writer on someone else’s blog is a great way to improve your business’ reputation. People know that real people run businesses, and they want to know the thoughts and values of those top executives. Writing out your ideas can turn your status towards thought leadership, and you’ll start being the source that people go to for details about your industry. Whether you’re in finance, construction, jewellery making – you name it! Show the world your expertise over your social media channels.

4.    SEO

Lastly, from a technical standpoint, social media is a quick way to improve how you rank in search engines listings. It grants you more links and pages, and the more your content gets shared the more opportunities you will have to show up through searches. There are also a number of very insightful programs that are able to run analytics on your accounts to see how your influence is growing, and where you’re seeing the most success.

With the number of individuals using social media to pick where they shop, eat, buy, visit, etc., you will be left in the dust without an online presence. Take the time to build out a strategy that will show the world your thoughts, and then build a system so that you can show customers your commitment to them through responses. Social media is invaluable, and could be just the step that your company was looking for to take it to the next level.