Your website could be the hardest working salesperson on your team.
Are you using it to it’s best ability?
Here are 5 simple, yet effective changes you can make to your website design to increase the quality & quantity of the leads it generates.
1. Make sure each page has at least ONE call to action.
A call to action is quite simply the action you are requesting your visitor takes.
That request could be to call you, to sign up for the newsletter, to engage in live chat etc.
Typically you want to make the most important call to action the most prominent, and ideally, only have one per page.
You need to make it crystal clear what you want your visitor to do.
Clarity & focus can be generated by using bright colors, big font, eye catching graphics and even multimedia, like videos.
2. Show social proof, in spades.
Be sure to showcase case studies, testimonials or even just how many people are part of your mailing list.
This type of social proof acts as an unofficial endorsement of your abilities and trustworthiness.
Trust is hard to build online, so do your best to reassure your website visitors with reviews, formal or otherwise, from others.
3. Make it easy for people to contact you
Give your website visitors several ways to get in touch with you, so they can adopt the way they’re most comfortable with.
Offer live chat, texting, social media channels, a map to your location, hours of operation and any other information people would need in order to get in touch with you.
4. Update your site often.
Or at least, remove any outdated dates. Nothing destroys credibility faster than a website that appears to have been abandoned.
For best results, add a blog to your website and contribute to it at least monthly.
5. Clearly demonstrate the problem you solve
Make sure you are clearly communicating the benefits of what you offer, what makes you different than your competitors and what problem you solve.
If you communicate your benefits clearly, your target market will respond.
Are there any other elements you feel add to your website’s ability to sell for you?
Please share in the comments below!