Find your ideal customers on social media with these 3 tips

social media marketingToday we are going to answer Jeff’s question, who writes, “What are three tips for finding the right customers on social media?”

That’s a great question. And if you are wondering that yourself, keep reading for the answer.

Identify your ideal customers:

If you know who your right customers are, you’re two steps ahead of many of your competitors.

The next step is to typify them in an archetype or in a demographic.
So for example, maybe your customers are typically affluent women in their thirties and forties.

Now you have concrete data you can use to research what social networks that particular demographic uses the most.

In this case of our example, that would be Pinterest. Doing a little bit of market research in the beginning will help you create the bare bones of a social media strategy and save you a lot of hassle and time making mistakes through trial and error.

Identify target location:

The second thing to do to find your ideal customers on social media, is narrowing your target down to a geographic area. Again, this provides you with a concrete benchmark, from which you can conduct more market research.

Specifically, there are hashtags that are used for each specific geographic area. Do a little bit of research and find out which are the most popular ones for both your geographic location, as well as the interests of your demographic so you can capitalize on their interests by getting involved in conversations about trending topics and more.

Pay for it:

Another thing you can do to get in front of your ideal networks is advertise.
The social media networks we participate in have amazing data collected on all of us. Thus, they’ve got very specific demographic information available for you to advertise and get in front of an audience that maybe isn’t part of your existing community.

Solicit Reviews:

The last thing that you can do is solicit referrals and recommendations on all your social media properties by having people endorse you. Endorsements not only provide new customers with a level of trust that you’re a reputable business, but this activity also provides exposure to your recommender’s network, who are much more likely to buy from you than a total stranger.

How have you found your ideal customers on social media? Share with me in the comments below.

And, if you found this valuable, please consider sharing with your network!

You can also watch this one minute tip as well as others on our Youtube page!

The 10 Digital Marketing Commandments

If you’re looking for results from your marketing, look no further than here!

I am going to show you 10 ways to use digital marketing to generate a steady stream of leads to your business.

The digital marketing landscape is crowded. It seems there is a new marketing gimmick, tool or software available almost every day, and it can be overwhelming to know where to start.

Like anything though, the basics are always a great place to begin. Here are the 10 digital marketing commandments you will ignore at your peril:

1. Know thy customer.

What’s important to them? What problem of theirs do you solve? How do you help them? Focus relentlessly on communicating the unique value you provide and your marketing will succeed in driving new customers to your door.

2. Show Proof. 

Sure, you SAY you can help, but can you really? Show case studies, photos, testimonials and reviews whenever and where ever possible.

Social proof acts as an unofficial endorsement of your business, your products, your services.

3. Give to Get. 

Invoke the law of reciprocity.

Share your skills and knowledge with the world. Educate your future customers, by offering up your wisdom through blogging, social media, free quotes, samples, evaluations.

You will reap the rewards tenfold.

4. Fish where the fish are.

Just because Snapchat is the hottest new marketing tool, does not necessarily mean it will work for your business.

Clear away the clutter and focus on the places where your future & current customers are present.

Commit to staying in front of your niche and ignore the rest.

5. Walk in their shoes. 

Think like your customers, speak their language and you will profit.

This takes time, customer surveys and listening closely but it’s worth it.

This is what it takes to build trust and rapport with those that pay the bills.

6. Be Authentic. 

You can tell a stock image or bland corporate speak from a mile away.

More than anything, this invokes suspicion.What are you trying to hide? Be a real person, or appoint a face of your company.

In this globalized world, everyone wants to deal with the small business guy that cares.

7. Be Consistent. 

Even if you can only update your Facebook status once a month, commit to that and do not falter.

Consistency is key in building trust, especially online. It is better to actually do less than set up all your social media accounts and leave them to stagnate.

8. Be Strategic.

A small tweak in direction before you execute can make all the difference.

Spend your time and resources on planning and research and you can double or triple your results.

What is the most effective use of your resources? Don’t start any marketing until you have a plan.

9. Be Responsive.

Customers expect a response on social media within an hour.

That’s an incredibly demanding expectation, but one that exists nonetheless. The better you can meet or even just manage expectations in today’s instant gratification society, the more successful you will be.

This also applies to online reviews. Don’t ignore the bad reviews, address them! Respond to all interactions, good and bad and you will earn the respect of your community and future customers.

10. Get Social.

You can’t ignore social media anymore. It’s here!

Your customers expect you to have a presence on social sites. You need to be present where the majority of consumers spend multiple hours a day.

If you found this post helpful- please share!

Digital Marketing Commandments


Get more sales using internet marketing: 3 steps to creating a simple digital sales funnel

As a small business owner, you have more in common with a fishermen and farmers than you may think. 
Image courtesy of

Image courtesy of

When you’re marketing your business, sometimes you’re harvesting the results of your efforts and and sometimes you’re planting.

And sometimes, you’re fishing for prospects.

In order to make the most of your marketing budget, maximize the return on your investment with a strategic sales funnel.

What is a sales funnel?
A sales funnel is the process which a consumer goes from casually interested, to actively purchasing. The funnel takes into account the emotional and logical stages the buyer goes through, and nurtures them on to the next phase. 
By creating a well thought out sales funnel, you will increase the yield of your harvest.
So, just because someone isn’t ready to buy the first time they see your website, flyer or sign, doesn’t mean that they wont ever be ready to buy.
By offering multiple ways to engage with you further, you’re effectively casting 3 nets to  capture prospects and turn them into clients.
Cast 3 marketing nets to capture the most fish
1. The net with the biggest holes will ask your prospect to contact you to buy- a certain  percentage of people will be in this phase of the buying cycle and will respond. For those who aren’t though, they could be lost to you, unless you offer some alternatives.
2. Offer a second option that is less commitment- join our VIP (newsletter) list for “sales, giveaways, contests and other specials”. This type of option will capture prospects that are teetering on the edge; they’re thinking about buying from you but aren’t quite ready.
3. Thirdly, offer a third net with the smallest holes. This “net” is designed to capture the information of those parties that are just in the beginning stages of the buying cycle, where awareness is key. Catch these smaller fish now and watch them grow into big fish customers. Ask them to like you on Facebook or join you on Twitter to get entered into a contest to win free stuff. 
Permission  Marketing:
Essentially, you are ensuring you have received permission to further market and build 
 a relationship with even the most timid and unsure prospect. This will dramatically
 increase the odds of this prospect making a purchase in the future.
Then, work to build value and nurture these relationships on your social media platforms.
Offer valuable insider tips, how to steps and information that help solve the problem your  customer has. Show examples of your work, testimonials, and profile your staff to build trust and rapport with your audience.
This is a simplified version of creating a sales funnel. But it’s this approach which will measurably increase the efficiency of all your marketing initiatives. 
Do you have a sales funnel working in your business? Tell us all about it in the 
comments below: