Tag Archives: internet marketing plan

9 Easy Steps to Success: A Sample Internet Marketing Plan

Posted on by

internet-marketing-sample-planThis year, resolve to be present where your future customers are searching and interacting – online. Our gift to you this New Year’s, we’ve decided to give you an outline to put together your very own Internet Marketing Plan. Follow the steps below, and your online presence will become a great contributor to your bottom line.

1. Determine what the objective is.

Determine your revenue goal this year as it relates to internet marketing. For best results, target the most profitable products or services you sell.

2. Find out what people are searching for:

The most important part of your internet marketing plan. In the Google Keyword Tool , type in what you think your future customers are typing into Google. You’ll soon find out the actual demand for your services, as well as the level of competition. Choose about 3 terms that have low competition and high searches and write them down.

3. Create your yearlong content strategy

Create a table with 3 columns and 12 rows: one for each month. In the first column to the right of the month write in what your customers are doing or are concerned with in that month. For example in January, a lot of consumers are concerned with New Year’s Resolutions. In the next column write down anything you’d like to promote as it relates to their concerns.

4. Commit the time :

Block out 15 hours per month in your calendar now and commit to them, (or hire an assistant) they can be either scattered throughout the month or all in one chunk. This time will be used to execute your marketing plan each month.

5. Review your sales flow:

Modify your process to ask your customers for 2 additional pieces of information. The first is permission to use them as a case study, the second is a testimonial. Once you’ve finished the job you’ll now have a critical part of promo for your internet marketing plan; social proof.

6. Review your internet marketing tools:

You should at the very minimum have a decent looking website with a blog section, a Facebook or LinkedIN page and an email marketing account (like with Mailchimp). If not, get signed up for each of these now, or make the updates necessary to bring your accounts up to speed. In addition, sign up for Google Analytics and YouTube if you’re feeling ambitious.

7. Optimize your internet marketing tools.

Ask your webmaster to embed the Google Analytics code into your website, and add in the Mailchimp signup code and the Facebook Like box, and then add in a blog if you don’t have one.

8. Internet Marketing Content Creation.

• Write 3 blog posts a month. For best results aim for 3 posts per month using the keywords you arrived at in step 2, as it pertains to your customer’s concerns and your promotion of the month from step 3.

• Collect and organize any new case studies or testimonials, photos, videos etc and post them to your website

• Post each blog post to your website

• Add new contacts to your Mailchimp list, or friend them on Facebook.

• Create a monthly internet marketing schedule for when you’re going to release this content via social media and email marketing tools- and commit to releasing it this way.

 

9. Track your internet marketing results:

Keep track of subscribers to your newsletter and Facebook , phone and web inquiries.

Check Mailchimp and Facebook – are people opening your emails, commenting on your posts? Login to Analytics and compare your results from last month.

Check that your internet marketing campaign is generating more traffic to your site, and better ranking on Google.

It’ll take about 90 days, but with sustained effort you’ll see results from your internet marketing campaign.

Learn more about Internet Marketing and what it can do for your business.

 

 

Google makes Social Media Participation Mandatory.

Posted on by

It`s just like middle school all over again.

At least when it comes to the success of your internet marketing campaign.

It’s accepted knowledge that where your site displays in Google’s search results (search engine optimization) can heavily impact your business.

There is firm evidence to support the long suspected importance of social media engagement in where your site ranks in Google search results.

Google Analytics  is now tracking the Social Engagement of your website.

Not just for tracking Google +, the website performance tracking tool also tracks and reports on Facebook Comments, Likes, Twitter Tweets and more.

Notorious for keeping the exact formula for how your site ranks top secret, you can bet that if Google thinks it’s important enough to track, that it’s factored into their ranking algorithm somehow.

On-page social media engagement can be seen across the web especially on blog sites, where options to comment on, and share the article across social media platforms are available.

It’s already known that the popularity of your site is a factor in search engine ranking, so this latest development is a logical extension of that rationale.

That the popularity of various pages on your website, as determined by social media, are now for certain, a huge factor as to whether your site is on page one, or page 50 of Google’s search results.

Social media marketing has been received with skepticism by some Calgary businesses, as they struggle to understand the benefits of social media marketing in their internet marketing campaigns.

 It’s no longer a question of whether social media marketing can impact your business in a positive way.

At the very minimum, In order to gain or maintain any sort of ranking in Google, you need to enable your site’s visitors to engage via social media by installing a social media plugin like the one shown above.

What’s recommended however, is that small business owners take this very strong hint and create their social media plan.

In this internet marketing consultant’s opinion, it’s already a dent in your credibility if you don’t have account with the big 5: A Blog, Facebook, Twitter, LinkedIN and You Tube.

People spend their time on social media websites. It’s much more effective to have a presence where your future customers are, and it’s a great place to promote your website and your products and services.

Your Turn!

Leave your questions about Internet Marketing Services, Social Media Marketing, Google Analytics or Website Design / Search Engine Optimization– below and we`ll answer them.

And, if you enjoyed this post, please share it!

Laurel LindsayLaurel Lindsay is a Calgary Internet Marking Consultant & President of The New Media Group Inc. She has over 8 years hands-on Internet Marketing experience.

Laurel is enthusiastic and passionate about helping people live better lives by leveraging the power of the internet.