From this analysis, we’ve determined the top 7 ways you can help your internet marketer create and execute a successful and profitable internet marketing campaign on your behalf. So take out your pen and get ready to make some notes! Here they are.
1. Have a USP.
Many companies we work with can’t tell us why it is that a consumer should choose their business over the competition. This makes it extremely difficult for us to “sell you” to your target market. If you don’t have a USP (unique selling proposition), you’d be better off investing your internet marketing budget in a business or marketing coach prior to launching a new marketing campaign.
2. Know your target audience.
Do you know who your ideal customer is? The product or service that makes you the most profit? What your customers are most concerned with, and how you help solve their concerns?
The more you can tell your marketer about your target audience, the better the odds will be of them delivering your dream clients on a silver platter.
We’ll generally start an internet marketing campaign with a keyword research report which will show us the demand for what you’re selling. Your internet marketer will need 90 days of solid effort targeted on one set of keywords in order to get you on page one of Google. So, it’s really important you’re committed to that course of action.
Changing the target product, service or keyword mid-stream will dilute the internet marketing efforts and net you almost no results.
In addition, do understand that all marketing efforts create a snowball effect of delivering leads over a period of time. We generally need the entire 365 days to deliver ROI. So will your marketer.
4. Delegate and Trust.
There’s a reason businesses turn to professionals to solve their internet marketing needs. It’s because we have the track record that proves we can get the job done.
We’ve achieved amazing results based on executing internet marketing strategies that work. Therefore, we recommend you give your marketer the permission and license to execute these strategies on your behalf.
Of course, they’ll require you to vet and approve all our efforts on your behalf, but please don’t cut them off at the knees by requesting fundamental changes to their efforts unless you find it offensive or misrepresented.
We’ve had internet marketing clients that request fundamental changes to our strategies and then complain they aren’t getting results. With all due respect, if you focus on your business and let them focus on theirs, the results will be much better! We promise.
5. Get back to them quickly.
Our internet marketing campaigns are set to run on a flawless 30 day production cycle. This cycle has been perfected and optimized over the years to deliver the best results in the shortest amount of time. This is how most internet marketers are able to provide consistent growth for their clients.
Please help your marketers help you by getting back to them within 24-48 hours of us requesting your feedback. This will help them stay on track for you.
6. Measure Results.
A good internet marketing company will agree on what success looks like for you, well in advance. Please help them by measuring your results internally, so you can be sure of your return on investment, and they can be certain they’re achieving what you want us to.
7. Help your marketer help you.
They may request that you place posters (that you’ve approved) in your place of business, or send images or any other materials to use in campaigns for your business. Please do your best to accommodate these requests. By failing to deliver the materials needed for your internet marketing campaign, you effectively leave them powerless to help you, and neither of you will feel good about the results you get.
Now that you know what your internet marketer needs from you – and why – the whole thing probably makes a bit more sense. Take a minute to note down which ones need a bit of work, and commit to making a difference to your business this year by changing the things that might be hindering your marketing campaign’s effectiveness.
Learn more about Internet Marketing and what it can do for your business.
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Laurel Lindsay is a Calgary Internet Marking Consultant & President of The New Media Group Inc. She has over 8 years hands-on Internet Marketing experience.
Laurel is enthusiastic and passionate about helping people live better lives by leveraging the power of the internet.