Get more than 20,000 followers on Twitter using these four tactics

Posted on July 21, 2015 by Laurel Lindsay

Today’s question comes from Tim Lu, who writes on our Facebook page,

“How do you grow your Twitter followers beyond 20,000?”.

I’ve got some great tips for you, Tim- so if you are wondering how to do that yourself, keep reading.

The first thing that you want to do is use the automated tool “Tweet Adder.”

Tweet Adder is a paid service that goes out and favourites tweets of folks in your target demographic—and thereby drives engagement. It’s actually a very effective tool, which I highly recommend.

UPDATE:

Another thing to do is making sure that you are engaging with and acknowledging your existing followers so they don’t drop off and you get exposure to their networks.

Retweeting them, giving them shout-outs, thanking them for following you and including them in the #FF or Follow Friday hashtag are great ways to promote and engage your existing audience.

Also making sure that the tweets you are sending out are relevant to your audience is a great way to increase your followers. By focusing on the value you provide, ensuring that people are interested in what you’re tweeting and are actually sharing that—that will get you exposure across lots of other networks beyond the one that you currently have.

And the last tip is to do a little bit of research around the hashtags of your target followers.

What hashtags are trending?

What are popular in particular geographical areas and within specific industries?

If you can jump on the bandwagon of tweets that are trending, you can certainly again get more exposure to a larger demographic than you may have already. And you can get more followers that way.

If you found this valuable, please consider sharing with your network.

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How to integrate your social platforms and measure performance based on engagement

Posted on July 7, 2015 by Laurel Lindsay

Today’s question comes from Michelle Bell, who writes, “How can I integrate all my social media platforms and measure performance based on engagement?” If you’re wondering that too, then keep reading for the answer.

Michelle, it’s a fantastic question. Measurement is absolutely critical to improving your engagement and your performance on social media. So how do you do that?

Gathering Social Media Statistics

We use a software called Sprout Social, which integrates a lot of the different social platforms and generates lots of valuable information around what the most popular types of content that we’re posting, who are the most active people in our network, and much more. It’s a fantastic tool & highly recommended. It is paid service, but well worth it!

Measuring your influence:

Another tool you can use is Klout. Klout will actually measure your influence by grabbing information from all your social profiles and then again measuring what types of content are getting the most engagement and how your influence is progressing, either up or down depending on your engagement with your community.

How about that website?

And then a very overlooked tactic, but one I always recommend, is to make sure that you’re measuring your traffic back to your website to see what kind of social properties are driving traffic to your site and what those folks are doing once they get to your site.

Four metrics to look at in Google analytics are:

Do your website visitors leave right away, in which case they’re not very engaged?
Do your website visitors for a very long time on your site?
Do your website visitors look at a lot of pages?
And your website visitors get to your “goal page” or where perhaps you’re asking them to contact you or purchase product or service?

So Michelle, that’s three ways that you can measure engagement on all your social platforms.

What other tools do you use to measure engagement? Tell me in the comments below.

If you found this valuable, please consider sharing with your network. And don’t forget to subscribe to my youtube channel.

Thanks so much for watching.

Anywhere with WIFI

Posted on July 3, 2015 by Laurel Lindsay

Imagine if you could work anywhere with wifi. Your office could be your local coffee shop, a favourite park or even a new city each week. This general concept is exactly how The New Media Group operates. Every single team member is ENCOURAGED to work anywhere with wifi. Now you’re probably wondering, how is it possible for a team of people to accomplish this while also fulfilling clients needs and actively collaborating on projects? The answer is very simple and in this blog post, I’m going to explain the three main ways.

1. Project Management and Collaboration Tool

Holding team members accountable and meeting deadlines is so important for every single business. Without a robust cloud software for project management and collaboration we would never be able to achieve our mobile work goals. Our team’s software of choice is Basecamp! We love the ease of use when it comes to creating and assigning projects and tasks as well as the ability for team members to communicate within the software, lessoning our daily email intake and allowing us to focus more time on our amazing clients.

2. Google Hangouts

Technically, you don’t have to wear pants to our team meetings. Not only because pants are over rated but because every meeting is conducted online through Google Hangouts. This allows team members to create their own space for meeting, in the comfort of their own office. We begin by sharing how our week has been and then briefly share updates about our current projects or any information that clients have passed along. Once everyone has shared their updates, we generally talk briefly about the unique cool things we will be doing that weekend in the city where we live. This may be one of the coolest parts of working for The New Media Group, always hearing about the exciting things going on in and around Western Canada.

3. A Progressive Leader

The only way ANY of this mobile work environment would be possible, is with a progressive leader. President Laurel Lindsay always encourages a work life balance that is rare to find anywhere but at the most progressive tech companies in a place such as Silicon Valley. Having worked at Hootsuite in Vancouver (equipped with nap rooms, quiet working spaces, and a full gym) it did not seem possible to find another work environment that whole heartedly supported team members work-life balance, that was until my New Media Group position. Another thing to consider is that Laurel can hire anyone, from any city, allowing her to optimize her talent level and ensure she’s working with the experts she most admires. We feel that more businesses should embrace this progressive mobile work concept and consider some of the benefits for their business. For tips on how your business can become more mobile work friendly, don’t hesitate to ping Laurel today.