Since its genesis in 2006, Twitter has become a global stage that anyone can step onto, grab the mic, and sing to their own audience. Thanks to the potential for easily reaching such a wide array of fans, it has become an integral part of most small business marketing campaigns today.
The only problem is, with so many voices vying to be heard, how can you make sure you don’t become just another brick in the wall?
Being middle-of-the-road means getting drowned in sound, your voice left unheard along with anyone else who only seems to sing for themselves. If you want to get noticed, you have to leave the world of MOR, and concentrate on leaving people wanting MOAR.
This means escaping the road to nowhere and learning how to tweet like a rock star. By following these three simple tips for your Twitter marketing campaign, you’ll soon be well on the way to headlining your own gigs.
Plan your setlist
The best rock concerts are the ones where it seems anything can happen. Of course though, the band do know exactly which songs to play and in what order to hold the show together.
In much the same way, the tweets you send out as part of your marketing campaign can be prepared, put down into a list, and scheduled to automatically go out in sequence and at specific times.
By using a service such as Buffer or Hootsuite, you can easily schedule a whole list of tweets that will be sent out whenever you choose. The benefits of this are twofold, giving you more free time by allowing you to schedule all of your tweets for the week ahead in one session, while also ensuring they are sent out at optimal times, when more people will see them.
Collaborate with your peers
Going solo is a career move that has worked for many rock stars, but doing so on Twitter is one of the worst strategies for your marketing campaign.
Giving a shout out to people, be they your fans or people in the same industry, will make them like you a whole lot more as they appreciate the effort you put into acknowledging or promoting their content too.
Every time you mention somebody or re-tweet their post, they’ll receive a notification, which gives you a chance of being mentioned or re-tweeted in return, with the latter being a big deal if they are a bigger influencer or have a wider audience than yourself.
Perhaps more importantly than receiving reciprocal Twitter activity however is the fact that by appearing in their notifications, you are keeping yourself at the forefront of their minds, which is the best place to be for your marketing campaign.
Hold live shows
As recently as a few weeks ago, Twitter acquired and launched Periscope, a live streaming video app that is looking to add a major string to the social media giant’s already impressive bow.
Downloading and installing the app will allow users to stream and view live videos on their Twitter profiles, increasing the options for creative new ways to bring your marketing campaign to your growing audience.
The live streams also take up more screen real estate than text-only tweets and engage the user for longer than a single image will, helping your content and name to stick in the mind for longer.
For a marketing campaign to have the desired results, standing out from the crowd on Twitter is a must. By following these three tips, you’ll open the doors to tweeting like the rock star you’ve always wanted to be.