What Is Search Engine Optimization?

Today let’s talk about Search Engine Optimization and how to do it!

If you’ve ever wondered how some businesses are on page one of google search, and you’d like to be there yourself…keep reading!

Search Engine Optimization is the process by which you optimize your website to rank highly on the search engines, like Google.

To get high rankings on search engines, I’ve outlined a three step process below!

Search Engine Optimization (SEO) Step One- Keyword Analysis:

The first thing that you want to do is go to the Google Keyword Planning tool (sign up if you don’t have an account already) and type in what you think that your future clients might be typing into Google.

They will generate a whole bunch of keywords for you and tell you how many people are actually searching for what you think they are searching for.

Search Engine Optimization Step Two: Optimize Your Website Text

Next make sure you have the right keywords and you start using them on your website- this is called On-Site Search Engine Optimization.

Once you identify what keywords your target market is actually searching for, then you can go ahead and start using those words in your website text.

Make sure you have a frequently asked questions page that addresses questions that people may be typing into Google and make sure your services pages have those words in the actual text there.

Search Engine Optimization Step Three: Update Your Website Frequently

The second thing you want to do is absolutely make sure you are updating your website on a frequent basis, the more frequent the better.

For best SEO results, I recommend updating your website once a week if you can.

Post a blog post, talking about those keywords; addressing the questions your future clients may have and  are actually typing into Google.

Search Engine Optimization Step Three: Integrate with Social Media

Thirdly, make sure your website is engaging and actually addressing things people care about and is integrated into social media.

Statistics are showing the more engagement you are getting on social actually on your website, contributes to where you rank on Google, more specifically use of Google+.

OK, I’ve followed these 3 steps, Now What?

If you’re serious about getting on google or optimizing your website so it shows up higher on the search rankings, you need to get a Google Analytics account.

Your web developer can set one up for you as well- but once you’re logged in, on the left hand site you will see a section for Social which shows how socially integrated your site is, where your social traffic is coming from.

Google Analytics will also show you where your site is ranking, what terms people use to get to your website and lots of other great information about how your website is performing.

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