Today we are going to answer Jeff’s question, who writes, “What are three tips for finding the right customers on social media?”
That’s a great question. And if you are wondering that yourself, keep reading for the answer.
Identify your ideal customers:
If you know who your right customers are, you’re two steps ahead of many of your competitors.
The next step is to typify them in an archetype or in a demographic.
So for example, maybe your customers are typically affluent women in their thirties and forties.
Now you have concrete data you can use to research what social networks that particular demographic uses the most.
In this case of our example, that would be Pinterest. Doing a little bit of market research in the beginning will help you create the bare bones of a social media strategy and save you a lot of hassle and time making mistakes through trial and error.
Identify target location:
The second thing to do to find your ideal customers on social media, is narrowing your target down to a geographic area. Again, this provides you with a concrete benchmark, from which you can conduct more market research.
Specifically, there are hashtags that are used for each specific geographic area. Do a little bit of research and find out which are the most popular ones for both your geographic location, as well as the interests of your demographic so you can capitalize on their interests by getting involved in conversations about trending topics and more.
Pay for it:
Another thing you can do to get in front of your ideal networks is advertise.
The social media networks we participate in have amazing data collected on all of us. Thus, they’ve got very specific demographic information available for you to advertise and get in front of an audience that maybe isn’t part of your existing community.
The last thing that you can do is solicit referrals and recommendations on all your social media properties by having people endorse you. Endorsements not only provide new customers with a level of trust that you’re a reputable business, but this activity also provides exposure to your recommender’s network, who are much more likely to buy from you than a total stranger.
How have you found your ideal customers on social media? Share with me in the comments below.
And, if you found this valuable, please consider sharing with your network!
You can also watch this one minute tip as well as others on our Youtube page!