3 Tips to Grow and Enrich Your LinkedIn Network

building-your-linkedin-networkHaving a strong LinkedIn network is very beneficial to your professional career. It can help you land a job, learn new things and make new connections that you never thought would be possible. Although many professionals have a LinkedIn profile, many are still not taking full advantage of the social network. The following are three proven ways to grow and enrich your network on LinkedIn:

1. Go to Events & Take People for Coffee (Add people in the moment)

The most fundamental way to grow your LinkedIn network is also the most old school, but going to events gives you a chance to meet unique individuals with many different backgrounds. Instead of bombing out random add requests on LinkedIn, make real human connections first, before adding anyone. Once you’ve made the initial interaction, consider taking the new connection for coffee. Even if the individual doesn’t work in your field, bring a list of random questions as there is still likely something to be learned or another networking opportunity may present itself. An under-utilized strategy for events and coffee meetings is bringing out your smart phone and adding people with the LinkedIn app on the spot. That way you won’t forget, or have to remember cards or emails.

2. Engage with Your Network (comment, like, share, endorse or recommend)

Similar to all other social networks, you cannot expect anyone to engage with you if you aren’t engaging first. More active members of your network will likely share original composition posts which are great for commenting on with your thoughts, or sharing the post with your network. These posts will allow you to get your profile out to more people, in a shorter amount of time. Less active networks will share trending articles, memes, videos or inspirational messages and liking or commenting on these types of posts will show your support for the author but it can also open up the opportunity for other LinkedIn members to see your profile and connect. If you’ve worked directly with a connection for some time, consider endorsing one or a few of their skills and if you’d really like to show your support, write a personal recommendation. These are all ways to ensure your profile stays active and relevant.

3. Share Original Content

Once you feel comfortable with the size and engagement of your network, it’s time to start
sharing original content. The best way to share your ideas is with LinkedIn’s publisher feature. Don’t focus on the length so much as the content on the page. Write about topics you have first hand experience in and do your best to provide real world value that can be applied by anyone who has the drive. Adapt your content overtime as you may notice that some topics tend to be more popular than others. Interviewing a colleague or friend is a great place to start if you can’t come up with any unique ideas to write about. If you already have some writing experience, you can use these posts to showcase your knowledge, expertise or unique skills, all of which will show well to your network.

In a world where “who knows you” is often more important than “who you know” growing and enriching your LinkedIn network can take you a long way professionally. With a few simple steps, you’ll see your network grow exponentially and over time the engagement will increase and the possibilities for the future will be endless.

“There’ll always be serendipity involved in discovery.”
– Jeff Bezos

3 Simple Ways to Help your Blog be Found and Read

digital marketing blogThe societal shift towards instant gratification in our media has completely altered the way we think about producing and digesting the written word, with online blogs in particular being a major force in the changing habits of both writers and readers.

When people say they want to read an epic blog post, they’re no longer talking about the length. As sad as it might sound to those with dreams of grandeur, unless you are a specially talented wordsmith or raconteur, the 2000 word wall of text you wrote for your digital marketing blog is unlikely to engage many people.

People want quick fixes of pleasure to get them through the gruelling fifteen minute bus commute to work, lists of easily digestible facts that go well with a coffee, and bite-sized nuggets of information they can devour with their fries on their lunch break.

If you’re regularly producing content for your digital marketing blog but finding the amount of either traffic or interaction is lower than you’d hoped, it might be time to rethink what you thought you knew about your desired audience.

Plan for the scan

The first thing to understand when producing content for your digital marketing blog is that even those who read it probably don’t really read it. When digesting web content, people scan, and the way your blog posts are formatted will be a bigger factor in people reading and interacting with them than even the content itself.

Because your digital marketing blog may live or die by the format, it has to be clear. We all know the importance of a good headline, but subheadings are just as vital in breaking up your topics into easier to swallow chunks, and even helping the reader to decide if they can skip to the next paragraph.

Using keywords in the subheadings is a very good idea too. Not only does it help with SEO, but it will also reinforce the relevance of the article to your reader’s interest if they have found it through an organic search.

To boldly go

To help the reader of your digital marketing blog pick out the information they are looking for, making bold the key points will cause them to jump out from the page.

Using this technique benefits yourself as much as it does your audience. While you may like to think they care about every line in your posts as much as you do, and want to spend time taking everything in, they probably don’t.

So while guiding them to the parts they want to see and showing them what to skip over by making bold the important points might sound counterintuitive for those wanting all of their content to be read, your reader is actually more likely to read more of your other digital marketing blog posts if you’re making it easier for them to find and digest the information.

Words and pictures

Whether images or video, using multimedia in your blog posts is vital to stimulating your reader into taking the action you want them to take.

As well as providing a break from the words, and being another effective way of breaking up the wall of text, images and video can get across messages in a way plain text never can.

The important thing to remember is to keyword your multimedia, usually by renaming the file before uploading, to give your digital marketing blog another chance to be found on Google.

People are increasingly going straight to Image searches to find what they are looking for, but your multimedia will not show in the results if it still has a generic, alphanumeric title.

Because most people scan articles on the internet rather than reading them, making your digital marketing blog easier to digest by breaking up the wall of text with key worded multimedia, subheadings, and with the important points made bold is vital in allowing your audience to find you, and in keeping them coming back.

 

For a look at our One Minute Tips and more on this topic, check out our Youtube page here:

A Digital Entrepreneur’s Manifesto

digital-entrepreneur-manifesto

A manifesto is a document that outlines your Intentions, Motives and Views

Being a business owner or entrepreneur, freelancer or contractor is inherently a political act.

You have the autonomy to create an economy from your 24 hour day.  You can make real your vision of the world and expand it outwards through your livelihood.

Be the change you wish to see. The world needs what you’ve got.

Now is the most potent time in history to be an entrepreneur.

Powerful reach formerly attainable only by the elite is now available for dollars or for free. The Internet frees you from the restraints of geography and time zone. Whatever reason you have to do the work you do, whatever change you seek to make, you can do it.

Now. Powerfully.

Harness the power of the internet- hire abroad, promote for free, work in your PJS, go viral, correspond with business royalty, automate tedious processes, sell your products.

 Anytime. Anyplace. Online.

No more do you need to be stifled by how it’s always been; top down, 9-5, cubicles, economic uncertainty. Don’t let that dreamer part of you die. It’s time. It’s here. It’s being done.

Working to live not living to work.

The four hour work week.

Laptops and wifi on the beach in paradise.

Say no to mediocrity in work and in life.

Harness the power of the Internet, show the world what you’ve got

Your Turn!

I’d love to hear your questions or challenges – Tell me in the comments below.

And, if you enjoyed this post, please share it!

Laurel LindsayLaurel Lindsay is a Calgary Internet Marking Consultant & President of The New Media Group Inc. She has over 8 years hands-on Internet Marketing experience.

Laurel is enthusiastic and passionate about helping people live better lives by leveraging the power of the internet.

 

What is a USP and Why Should You Care?

what-is-USP

 

 

 

 

 

When people ask me “what I do,” I can respond in two ways:

1. I can say “I have an online training program” and watch their eyes glaze over with boredom.

2. I can say “I help entrepreneurs make money using the Internet!” and watch their faces light up with interest and excitement.

Obviously, I choose option #2. And when you identify a Unique Selling Proposition (USP) that makes your prospects sit up and take notice, you’ll generate the same positive response.

Creating your USP

The key to creating a Unique Selling Proposition (a.k.a. an Elevator Pitch) is to look at what you offer from your target audience’s point of view, and speaking to their needs. How can you BENEFIT them? How will you make THEIR lives better? What are THEY concerned about? And just as importantly: WHY are you a better choice than the competition?

Here’s an example using a fictitious dog training company. The company could say “we train dogs” and watch their potential customers yawn. Or, they can say “we help young families keep their sanity by turning problem dogs into family animals with my mobile training and exercise program” and make a positive, immediate impact.

See the difference? Your aim is to WOW people with your USP!

Where Your Opportunity Lies

A market that is not being adequately serviced existing businesses is where your opportunity lies.

To carve out a niche for, you can generally compete with other businesses on any two of these elements: Price, Quality, Delivery.

Competing on price is usually a bad idea, as you have to sell huge volumes in order to make a profit – and you’re vulnerable to getting undercut by a competitor who is willing to sell for less. What’s more, your customers won’t have any loyalty towards you, because you’re providing the cheapest price; not the best solution.

If you can find something in the delivery of your product or service that people will really value, and it isn’t being provided by your competitors, then you’ve got it made!

For example, my clients love that we don’t give them homework! We understand that they’re busy. So while our competitors find new ways to make life complicated and tedious, we pride ourselves on making the entire web design and Internet marketing process extremely EASY. Without a doubt, our ability to make our customers’ lives simple and easy is a major reason why they choose us vs. our competitors.

What’s more, although our prices are reasonable, we aren’t the cheapest – and we don’t try to be. Our customers are more than willing to pay for the value that we provide them. And delivering VALUE is what business is really all about! Can you give customers what they really want, at a price that they’re willing to pay?

Differentiation=Value

During your USP development, you need to find out what it is that you do differently – and better – than your competitors.

Remember: this has to be something that addresses a customer concern that goes beyond the obvious (or else your competitors would already be doing it!). If you’ve done any prospect or customer surveys, this information can usually be found in the answer to this question:

Why haven’t you purchased X yet?

A Simple and Powerful Formula for Creating Your USP

You don’t need to be a marketing expert to create your USP. Here’s a simple and powerful formula to get you moving forward:

“I solve TARGET MARKET’S PROBLEM with my UNIQUE SERVICE to deliver a BENEFIT.”

Or alternatively:

“I deliver BENEFIT to TARGET MARKET by SOLVING THEIR PROBLEM with my UNIQUE SERVICE.”

My company helps ____________________ (Target Market A)

Who ___________________________________(Target Market B)

By_______________________________________(Differentiation A)

To _______________________________________(Differentiation B)

OR:

I ______________________________( Differentiation B)

To ______________________________ (Target Market A)

By _______________________________(Target Market B)

With my ___________________________(differentiation A)

 

Your Turn!

I’d love to hear your questions or challenges – Tell me in the comments below.

And, if you enjoyed this post, please share it!

Laurel LindsayLaurel Lindsay is a Calgary Internet Marking Consultant & President of The New Media Group Inc. She has over 8 years hands-on Internet Marketing experience.

Laurel is enthusiastic and passionate about helping people live better lives by leveraging the power of the internet.

How to Boost Sales With Video Marketing Today

Video-MarketingVideo marketing is essential for success in today’s marketplace. So why are some businesses still putting it off? The 3 most common reasons I hear are:

1. They’re camera shy.
2. They don’t think they’ll do a good job.
3. They don’t think they need to.

And my 3 responses to those reasons?

  1. Trust me, you’ll be much better than you imagine!
  2. With the right help and guidance, you’ll do a phenomenal job!
  3. Video marketing is so effective and lucrative that you need to start – now!

Why is Video Marketing so Effective?

Without question, video marketing is an incredibly effective way to turn prospects into customers, because

  • Videos are more likely to be shared than other types of media
  • Videos tend to be watched by consumers closer to the end of the buying cycle (i.e. when they’re ready to make a purchase).
  • 60% of senior executives would rather watch a video than read text (source: Forbes Insight)
  • After consumers watch a video: 65% click through to visit the vendor website; 50% look for more information; and 45% contact the vendor – and of this overall group, 50% make a purchase

 Topics for your Video Marketing

  • Testimonials: capturing your happy customers on video is one of the best things you can do for your business. They will “sell” you better than anyone else could.
  • Product Demos: this is a great way to showcase your products (e.g. how they work, how they’re assembled, before and after, etc.)
  • “How To’s”: this is another great way to showcase your expertise – and as a bonus, “how to” videos are often shared by audiences, which means you’ll reach even more potential customers!

Why You Need to “Get Personal” with Video Marketing

Are you camera shy? Don’t worry! Your future customers are human beings, too. And in fact, that’s something that you can definitely use to your advantage in video marketing.

You see, your customers would rather see a REAL person who runs the company talking directly to them vs. some slick, over-produced commercial. Plus, you have a lot of knowledge, experience and passion to share. Why keep that to yourself, when you can truly help people in so many positive ways?

Do It Yourself Video Marketing

Don’t worry about professional-grade videos right now. To get started, it’s fine to use your smartphone (it’s better to start with low quality videos than not to start at all!)

Editing

At minimum, put your website address in your video, and preferably your name and logo as well. Be sure to take advantage of YouTube’s free built-in video editing capabilities.

Video Length

Try to keep your video less than 30 seconds. For more in depth presentations, keep it less than 3 minutes.

Optimizing your Videos

When you upload your video to YouTube, ensure that you use your target keywords in the title and tags. Also put your website address in the description (many people overlook this tip!). This will increase the odds of your video appearing in YouTube or Google search results.

Sharing your Videos

You can also upload your video to Facebook, and post links to your video on other social networks. Remember to promote them on website and email newsletter, too, and encourage your community and network to share your video

Video Marketing Summary

Video marketing is an easy and inexpensive way to connect with your target market, show them who you are and what you can do, and boost your sales. Why put it off? Grab your smart phone, use these tips, and get started TODAY!

Learn more about Internet Marketing Service.

 

Your Turn!

I’d love to hear your questions or challenges – Tell me in the comments below.

And, if you enjoyed this post, please share it!

Laurel LindsayLaurel Lindsay is a Calgary Internet Marking Consultant & President of The New Media Group Inc. She has over 8 years hands-on Internet Marketing experience.

Laurel is enthusiastic and passionate about helping people live better lives by leveraging the power of the internet.

Social Media Marketing Set Up Cheat Sheet

Social-Media-Marketing-Set-Up-Cheat-SheetWhen it comes to setting up a brand new company on social media, it can be confusing to try and figure out how many pixels and characters are allowed on each platform. Indeed, given that the specifications and functionality of social media sites change on what seems like a daily basis, it can be challenging to keep up with everything.

To help you stay efficient, here’s a comprehensive breakdown of the design and text specifications for each of the main 5 social media platforms:

Social Media Set Up: Graphic Dimensions for Cover/Banner/Timeline images:

The main image for social media business pages is typically large, fun and representative of the brand values and benefits.

Be sure to take the time and think about what you’re going to do on your social media properties to achieve your business goals. You want it to look great, but also to reflect and express your strategy, too. And while you may want to have a slightly different look and feel for each property, ensure that the overall look and feel is consistent.

Facebook Timeline cover dimensions are 851 x 315, but keep in mind that this main image is somewhat cut off by the profile image, which sits 23 pixels in from the left side and down 201 pixels from the top. This box will take up 160 pixels.

LinkedIN Cover photo dimensions are a bit smaller at 646 X 220

Google + cover image dimensions are massive at 2120 x 1192 — but if you want to make sure your brand logo isn’t cut off or altered, place it in a 1280x350px

Twitter and YouTube use a background image, which places graphic content off to either side of the main content.

The background image size for Twitter and YouTube is 1280 x 800. It’s best to keep the actual visible content on the left to about 250 pixels wide, though.

Twitter cover image size is 1252px x 626px

YouTube Cover image size is: 970 x 150

Other images for Social Media Sites:

Facebook

  • Profile Picture size is 150 x 150
  • App images are 111 x 74
  • Milestones 843 x 403

LinkedIN

  • Logo size is 160 x 90
  • Product images are 65 x 65

Google + logo size is 250 x 250

Twitter logo/ headshot is 73 x 73

Social Media Set Up: Text

Text on social media sites is typically restricted to very few characters. As such, make your text snappy and benefit-oriented. Also be sure to have a call to action, like “sign up on our website.” Remember to be as concise as possible, and if possible, use images instead of words.

Also ensure that text and images are consistent across all platforms, so your brand messaging is more efficient. With that being said, you may want to write in a slightly different tone for each property, depending on the audience and your business goals.

Facebook

  • Total text size can include 255 characters, although only about 178 characters are visible on the home page.
  • 204 characters per timeline/milestone event.

LinkedIN:

  • About: 1194 characters
  • Products:  The home page teaser is 78 characters, and the products page the teaser is 292 characters, for a total of total 532 characters
  • Careers:  78 characters

Twitter

  • Bio: 190 characters, including hashtags

And remember to keep the focus on the benefits you deliver to your customer, and to make your artwork people-oriented. After all, these sites are for social media networking, so make sure that you’re being sociable!

 

Your Turn!

I’d love to hear your questions or challenges – Tell me in the comments below.

And, if you enjoyed this post, please share it!

Laurel LindsayLaurel Lindsay is a Calgary Internet Marking Consultant & President of The New Media Group Inc. She has over 8 years hands-on Internet Marketing experience.

Laurel is enthusiastic and passionate about helping people live better lives by leveraging the power of the internet.

Why use Social Media Marketing?

why-use-social-mediaImagine a continual global networking event with hundreds of millions of attendees. This is, in a nutshell, what the world of social media is.

As such, there exists tremendous opportunity to tap into your target market and build connections and nurture relationships with potential customers.

That being said, this world of social media marketing can be a tricky one.

You’ve heard the horror stories of too much personal information being shared and extraordinary time invested with nothing to show for it.

With a little understanding of social media etiquette and some patience, you can significantly increase your exposure to your target market and build a community of qualified leads, prospects, fans and influencers.

The return on investment is certainly worthwhile.

Here are 5 very good reasons you’ll want to use social media marketing.

1. It gets you in front of your target market

The first is that it’s very likely your target market spends hours on social media marketing websites. They’re present and engaged on these sites, and having a presence gives you the opportunity to engage with them.

2. It’s free

Unlike a lot of advertising, you don’t have to spend any money to use the tools.

3. It builds your network

You can build a network of contacts online, beyond the restrictions of the physical.

Whether that’s your geographic location, time zone or the fearsome gatekeeper to your prospect’s direct line, you have the opportunity to connect with people that you otherwise would not be able to.

4. It keeps you in contact

All those business cards you collect in your day to day life can be put to use. Maintain these connections in a manner that’s appropriately light given that you’ve just met, but allows you to stay top of mind as well.

5. It’s like word of mouth referrals-on steroids

Each time you can have someone in your target market engage with your business online, that action spreads out to their network – giving you free publicity and an unofficial endorsement of your business. You get instant, free exposure to hundreds if not thousands.

Beyond the theoretical reasons why, here are 7 statistics to show it works:

Here are 7 statistics that show social media marketing actually works for turning a profit.

1. 85% of Internet users have Facebook accounts; 49% are on Twitter. (HubSpot)

2. B2B businesses experience a 61% success rate in customer acquisition using LinkedIn.(HubSpot)

3. 43% of all online consumers are social media fans or followers. (Harp Social)

4. 80% of people prefer to get coupons, promos, and discounts from brands in social media.(HubSpot)

5. 67% of Twitter users are more likely to buy brands that they follow. (iModerate Research Technologies)

6. 34% of marketers have generated leads using Twitter, and 20% have closed deals.(Mindjumpers)

7. 20% of Facebook users have purchased something because of ads or comments they saw there. (Ipsos)

Essentially social media websites provide us with a platform to connect with more people than ever before. In connecting with others, we have the opportunity to build relationships and get others to know like and trust us.

“All things being equal, people will do business with — and refer business to — those people they know, like and trust.” – Bob Burg.

 

Learn more about Social Media.

Your Turn!

I’d love to hear your questions or challenges – Tell me in the comments below.

And, if you enjoyed this post, please share it!

Laurel LindsayLaurel Lindsay is a Calgary Internet Marking Consultant & President of The New Media Group Inc. She has over 8 years hands-on Internet Marketing experience.

Laurel is enthusiastic and passionate about helping people live better lives by leveraging the power of the internet.

Your Cheat Sheet: 22 Social Media Do’s and Don’ts:

social-media-dos-and-dontsForgetting the “rules” of social media? No worries, things change so quickly it can be difficult to keep up.

That’s why we’ve created this printable social media cheat sheet – 22 Do’s and Don’ts for success!

12 Social Media DO’s

1. Champion others – share their stories, like and comment on their news feeds and support them in their endeavors. The law of reciprocity means they will return the favor.

2. Give to get – Give helpful, entertaining, funny, inspiring or clever content to your social media audience. The more you can provide value, the better your odds of ensuring your content is shared, thereby growing your network.

3. Use multimedia – Use image or video based content whenever possible.

4. Optimize your accounts – YouTube, LinkedIn and Facebook properties all appear in Google Search, Google + does as well, but Twitter does not anymore. If possible, use your keywords in your usernames.

5. ASK. Ask people to share, comment, like, re-tweet, sign up for your newsletter, visit your website or whatever you want them to do.

6. Be interested not interesting: be genuinely engaged with your social media contacts. Check in and see how they are, like their statuses, wish them happy birthday, ask their opinion.

7. Grow your network: Add all contacts you meet in real life and send them a hello message. Regularly add your email contacts and people you might know to your various social media profiles.

8. Add your social media live feeds, or at the very least, icons to your website or blog.

9. Suggest your Facebook page to friends on a weekly basis and participate in Follow Friday on Twitter

10. Ask your network to promote you

11. Comment on the news and events of the day

12. On Twitter – Use Hashtags to contextualize your conversation and connect with others discussing the same topics

Social Media Don’ts:

1. Don’t create an account and abandon it – set aside 10 minutes a day to check in and post something

2. Don’t be offensive or post in bad taste – you can be opinionated without being rude

3. Don’t talk only about yourself – self-centred people are as off putting online as they are off.

4. Don’t fail to acknowledge when people interact with you – it’s just rude

5. Don’t Sell, Sell, Sell! – no one likes a pushy sales person

6. Don’t make Spelling Mistakes: Use spellcheck!

7. Don’t expend a bunch of energy without a strategic plan

8. Don’t assign your social media marketing in its entirety to an intern – they can help you, but make sure their work is on point and you’re coaching them. Remember they are representing you online.

9. Don’t get too familiar – you can be cordially social without providing too much information

10. Don’t get into contentious or political conversations unless they’re part of your brand and you’re prepared for the fact not everyone is going to agree with you

 

Follow these 22 simple tips and you’ll have a failsafe methodology for engaging with your customers, clients and prospects on social media sites such as Facebook, Twitter, Pinterest, LinkedIn, Google + and more.

Behind these points is the guiding principle of being genuinely likeable and providing value to your audience.

By being interested in others and consistently applying these tips, you’ll be well on your way to social media mastery

 

Learn more about Social Media.

 

Your Turn!

I’d love to hear your questions or challenges – Tell me in the comments below.

And, if you enjoyed this post, please share it!

Laurel LindsayLaurel Lindsay is a Calgary Internet Marking Consultant & President of The New Media Group Inc. She has over 8 years hands-on Internet Marketing experience.

Laurel is enthusiastic and passionate about helping people live better lives by leveraging the power of the internet.

What Should You Pay To Get On Google?

internet-marketing-resultsThere is such a huge range of costs and methods of billing to get on google that it can be confusing to know what is a good deal, and what is too good to be true. Likewise, it can be hard to understand why some firms charge 10 times more than others for what appears to be the same work.

Here is a breakdown of the different billing types, SEO Package services, and rates that typical SEO Companies will offer you to ensure your company’s website will get on Google:

Billing Type:

  1. Per hour: According to a 2012 survey by SEO MOZ, most SEO professionals charge between $76-$200/hour to help you get on Google.
  2. Flat rate or per project: Many firms will charge a flat rate for a very specific service to be performed ie: keyword analysis, site optimization or backlink creation
  3. Retainer: By far the most popular, a monthly retainer ensures specific services are performed each month. The advantage of this model is flexibility in allocating resources to what service within the offering is needed the most at that time.

Most common types of services needed to help you get on Google:

  • Pay per Click: offering to create and manage your ads for you
  • Google + local: claim your google + page
  • Inbound organic optimization: creating backlinks and directory listings to point back to your site and drive traffic
  • Web optimization: adjusting and tweaking the code of your site, including metatags to better “tell: the search engines what your site is about
  • Content marketing: Creating keyword heavy blog posts for distribution across the web.

Variables to the cost to get on Google:

  1. Amount of competition for keywords/ complexity of goal
  2. Size and complexity of site
  3. Experience of SEO firm
  4. Range of services provided- full service to bare minimum

Price Range of services that will help:

Keyword Analysis:  The low range is around $250, and the highest range is $2500. The variable can be attributed to how in depth the report is, and how experienced the SEO packages professional

Site Optimization: The low range is around $300 and the high range caps at $3000. For best results, ask for a price range based on hours of work. This directly correlates to how big and complex the website is.

Monthly retainer: For on-going SEO Packages: (Site and External to Site Services) $1000-$3000.

Content Marketing: Blogging + content submission: $500-$2500 a month, depending on how many hours/blog posts.

Google + Page Claim: $300 month seems to be the average price, but they go as high as $500.

Social Media Management: Yes, Social Media and SEO are blending into each other, making it hard to do one without the other.

Internet Marketing Consulting and Recommendations: Range from $76-$200 on average. Most SEO firms will include a set number of hours in their monthly retainer SEO Packages.

It’s recommended that, at the very minimum, your SEO package includes not just recommendations, but actual hand coded SEO Optmization of your website.

It is also recommended that your provider use the triple prong approach to off page SEO: Places, Organic, and Paid. This way you can cancel your SEO Package and still receive the benefits of a high ranking website well into the future.

For more information on the three ways to get on Google.

Your Turn!

I’d love to hear your questions or challenges – Tell me in the comments below.

And, if you enjoyed this post, please share it!

Laurel LindsayLaurel Lindsay is a Calgary Internet Marking Consultant & President of The New Media Group Inc. She has over 8 years hands-on Internet Marketing experience.

Laurel is enthusiastic and passionate about helping people live better lives by leveraging the power of the internet.

 

How to: Track and measure your internet marketing results.

Image courtesy of renjith krishnan at FreeDigitalPhotos.netMost of our clients contract us because they want a steady flow of qualified leads to their business, effortlessly.

As one of the only firms in Calgary that guarantees internet marketing results, I often get asked, what results do you guarantee and how can we track them?

The most obvious results we generate are leads.

Leads are typically thought of as phone inquiries, web inquiries, or walk-ins to a retail location. However leads from an internet marketing campaign can also take the form of Facebook fans or messages, sign ups to your newsletter or webinar etc.

By determining what a lead looks like for you, you’ll then have a great foundation from which to measure the results of your internet marketing campaign.

What you can do is download the internet marketing results tracking template from our blog. This gives you a handy spot to measure all contacts to your company. It’s as easy as asking every single inquirer how they heard about you, and marking it down all in one place.

This information will not only show you the return you’re getting on your investment in an internet marketing campaign, but also what methods are the preferred and most successful in terms of driving business.

From our perspective, generating leads is the end result of a lengthy sales funnel we’ve created for you as the core of our internet marketing strategy.

Typically a consumer needs to go through a 7 step process to get to the point of being a qualified lead.

So, we view results as being quantifiable increases in all the factors that contribute to converting a prospect from mildly interested, to the- cheque-has-cleared.

In a very common situation a consumer will conduct a search online and find your site. If they’re satisfied with the information on your website, they’ll take action to contact you. This is internet marketing in its simplest form.

In order to generate these types of leads, we work backwards, delving into detailed metrics.

Based on a 4% conversion rate (the average percentage of people who will take action based on a website visit), how many visitors do we need to get to the site? So, we measure increased visitors as a metric of a successful internet marketing campaign.

Likewise, page one placement on Google is also viewed as a success factor, as this generates the exposure and traffic necessary to generate the leads.

Fundamentally, we ask, are we generating enough exposure and interaction with prospects to generate leads?

If you’re the business of selling to other businesses, the sales cycle may take quite a bit longer than the ideal internet marketing situation described above.

Typically a business or commercial consumer will go through more steps before becoming a customer, but the payoff is generally larger per lead closed if you end up with a customer for life.

In this case, we measure things like the open rate and click through rate on your newsletter, as well as the rate of sign up.

No matter what your unique situation, you can be sure we measure all the pertinent statistics on our end. Using Google Analytics, a free web traffic measurement tool, we’ll deliver monthly reporting on your web traffic and all internet marketing success factors.

However, the most accurate measurement needs to take place internally. You may even need to provide an incentive for your staff to provide accurate measurement for you.

Here’s the template.

Your Turn!

I’d love to hear your questions or challenges – Tell me in the comments below.

And, if you enjoyed this post, please share it!

Laurel LindsayLaurel Lindsay is a Calgary Internet Marking Consultant & President of The New Media Group Inc. She has over 8 years hands-on Internet Marketing experience.

Laurel is enthusiastic and passionate about helping people live better lives by leveraging the power of the internet.