What to do when what’s on Google about you is costing you clients

What to do when what’s on Google about you is costing you clients.Generally people become aware that what’s on google about them is damaging after they’ve lost business.

It’s more common  than you think that bad things come up on Google, as errors, bad reviews or even mistakes.

It happened again this week.

I got a panicked phone call because a client googled their name and what is shows up on page one is unfavourable or damaging to their reputation, their business and their bank balance.  

There is a lot of time and expense involved with manipulating google search results to display favourable articles about you

Here are some things you can do to damage control:


Create a press release


PR newswire is one of many PR companies that will send your press release out to tens of thousands of news websites for a nominal fee.

If your press release gets picked up by these news websites you can often have page 1 of the Google search results dominated by the press release – instead of the unfavorable article that’s damaging your reputation.

The trouble with this approach is typically clients need to scramble to be able to determine a newsworthy angle for their press release.

Also, there are no guarantees that even if you have a newsworthy story and you pay for your news release to go out to all these websites that it will actually get picked up and republished on the news websites.

So worst-case scenario if you can spend a lot of time and money and not get any results.

Claim and brand online assets

Another approach is to begin feverishly creating online assets, branded under your name.

If you don’t already have them set up you could create the following:

  1. A simple website under your full name, so www.yourname.com
  2. Social media accounts such as LinkedIn, YouTube,  Google plus, Twitter, Instagram, Pinterest and Facebook. These assets should all be registered under your name as well.
  3. Start writing blog posts and publishing them to your social media accounts.

Create backlinks or mentions on other websites


Examples of this would be a membership with the BBB, your name listed as a member of that association you’re part of, your name listed at any places you’ve been interviewed at.


While these three tactics can certainly help to push the unfavourable Google listings down on page 2 of the best practice is to proactively manage your own reputation online.

Don’t wait until it’s too late to protect and control what Google posts about you.

It will certainly not cause any harm to establish your personal brand online by using the tactics above in a proactive manner.

And don’t forget to do a quick check on a reasonable cadence to ensure your reputation stays squeaky clean!

What to do when you can’t remove bad reviews online

A bad review can have a devastating impact on your business reputation.

So, how can you protect yourself and your business from bad reviews?

What if you can’t remove bad reviews?

First of all, take heart.

Bad reviews happen to everyone and every business no matter how hard you try to please everyone.

In many cases, you know exactly who the customer is, and the situation they’re dealing with.

Sometimes this customer may be unreasonable, highly emotional, unaccountable for their part in the situation- or worse- all three.

Here are 7 ways to deal with a bad review. 

  1. DO NOT ignore the review. You must take proactive steps to address the bad review.
  2. Avoid the temptation to argue or blame your customer.
  3. In the same forum for review- publicly acknowledge how they’re feeling and that they’re obviously upset.
  4. Invite them to contact you directly so you can make it right.
  5. Reiterate online exactly what you did or are willing to do to make it right.
  6. Contact them directly and ask them to remove the bad review.
  7. Solicit positive reviews until you have more good than bad.

By addressing the review that just wont go away you’re being accountable, transparent and honest. All traits that anyone reading reviews of your business will appreciate.