Find your ideal customers on social media with these 3 tips

social media marketingToday we are going to answer Jeff’s question, who writes, “What are three tips for finding the right customers on social media?”

That’s a great question. And if you are wondering that yourself, keep reading for the answer.

Identify your ideal customers:

If you know who your right customers are, you’re two steps ahead of many of your competitors.

The next step is to typify them in an archetype or in a demographic.
So for example, maybe your customers are typically affluent women in their thirties and forties.

Now you have concrete data you can use to research what social networks that particular demographic uses the most.

In this case of our example, that would be Pinterest. Doing a little bit of market research in the beginning will help you create the bare bones of a social media strategy and save you a lot of hassle and time making mistakes through trial and error.

Identify target location:

The second thing to do to find your ideal customers on social media, is narrowing your target down to a geographic area. Again, this provides you with a concrete benchmark, from which you can conduct more market research.

Specifically, there are hashtags that are used for each specific geographic area. Do a little bit of research and find out which are the most popular ones for both your geographic location, as well as the interests of your demographic so you can capitalize on their interests by getting involved in conversations about trending topics and more.

Pay for it:

Another thing you can do to get in front of your ideal networks is advertise.
The social media networks we participate in have amazing data collected on all of us. Thus, they’ve got very specific demographic information available for you to advertise and get in front of an audience that maybe isn’t part of your existing community.

Solicit Reviews:

The last thing that you can do is solicit referrals and recommendations on all your social media properties by having people endorse you. Endorsements not only provide new customers with a level of trust that you’re a reputable business, but this activity also provides exposure to your recommender’s network, who are much more likely to buy from you than a total stranger.

How have you found your ideal customers on social media? Share with me in the comments below.

And, if you found this valuable, please consider sharing with your network!

You can also watch this one minute tip as well as others on our Youtube page!

Your questions answered: Can social media actually drive sales?

social media marketingToday’s question comes from Kevin who writes, “Can social media actually drive sales?”

That’s a great question, Kevin. If you’re looking for the answer for this, too, then keep on reading.

1. Social SEO

First of all, social media absolutely does drive sales because a lot of social media sites—Facebook, Twitter, Google+, YouTube, Pinterest & Linkedin— show up on Google search results.

In fact if you have social media profiles, you can search your company name on Google right now and see that not just your website, but almost all your social media properties display on that first page of Google.

In the same way, customers searching for what you sell can see your social media profiles on the first page of Google. The trick is search optimizing those social profiles properly; using keywords, hashtags and mentioning your local service area.
In this way, you get exposure to folks who are actual, qualified prospects to buy your products or services.

2. Social Proof or Implicit Endorsements

The second thing is a presence on social media, as well as building an active engaged community, acts as social proof.
Simply put, most people make their buying decisions based on what other people are doing.

By having people on your social platforms engaging with your business, you are receiving implicit endorsement from them. This behavior, along with a consistent look and feel and recently updated information shows that you’re a credible business that people can trust.

This helps buyers through the part of the sales funnel, or buyer’s journey where they’re evaluating companies to make their purchasing decision. They can then omit businesses that don’t display social proof.

3. Buy Buttons on Social

And lastly, a lot of social media sites like Facebook, Twitter, and Instagram are now offering a “Buy Now!” button directly in the newsfeed.

You can sell products without having to make your customer leave the actual social media site. So in that way, social media definitely can drive sales. The buy now button is available through the advertising options from each platform.

Has social media helped you drive sales? Share with me in the comments below.

Sharing is caring!  If you found this valuable, please consider sharing it with your network.

What Is Search Engine Optimization?

Today let’s talk about Search Engine Optimization and how to do it!

If you’ve ever wondered how some businesses are on page one of google search, and you’d like to be there yourself…keep reading!

Search Engine Optimization is the process by which you optimize your website to rank highly on the search engines, like Google.

To get high rankings on search engines, I’ve outlined a three step process below!

Search Engine Optimization (SEO) Step One- Keyword Analysis:

The first thing that you want to do is go to the Google Keyword Planning tool (sign up if you don’t have an account already) and type in what you think that your future clients might be typing into Google.

They will generate a whole bunch of keywords for you and tell you how many people are actually searching for what you think they are searching for.

Search Engine Optimization Step Two: Optimize Your Website Text

Next make sure you have the right keywords and you start using them on your website- this is called On-Site Search Engine Optimization.

Once you identify what keywords your target market is actually searching for, then you can go ahead and start using those words in your website text.

Make sure you have a frequently asked questions page that addresses questions that people may be typing into Google and make sure your services pages have those words in the actual text there.

Search Engine Optimization Step Three: Update Your Website Frequently

The second thing you want to do is absolutely make sure you are updating your website on a frequent basis, the more frequent the better.

For best SEO results, I recommend updating your website once a week if you can.

Post a blog post, talking about those keywords; addressing the questions your future clients may have and  are actually typing into Google.

Search Engine Optimization Step Three: Integrate with Social Media

Thirdly, make sure your website is engaging and actually addressing things people care about and is integrated into social media.

Statistics are showing the more engagement you are getting on social actually on your website, contributes to where you rank on Google, more specifically use of Google+.

OK, I’ve followed these 3 steps, Now What?

If you’re serious about getting on google or optimizing your website so it shows up higher on the search rankings, you need to get a Google Analytics account.

Your web developer can set one up for you as well- but once you’re logged in, on the left hand site you will see a section for Social which shows how socially integrated your site is, where your social traffic is coming from.

Google Analytics will also show you where your site is ranking, what terms people use to get to your website and lots of other great information about how your website is performing.

That is your one minute tip! If you liked it, please share and don’t forget to subscribe to our Youtube channel: