If you are a business owner and you’re strapped for time but you know you still need to be web marketing, keep reading.
We are going to cover 5 ways that you can increase your effectiveness and decrease the time you spend web marketing yourself.
Tip #1 Be Strategic
You don’t necessarily need to be engaging in all the web marketing activities out there.
What you do need to be doing is engaging the ones that are most effective. Historically, the most effective web marketing tactics are
- Email Marketing
- Video Marketing
So just focus on what works and what will attract your target audience to your website or to your web property. Work smart, not hard and save yourself some time.
Tip #2 Multi-task
Your smart phone has the power of a large computer so why not use it?
When you’re on the road, stuck in traffic, you can actually get your phone to type your blog posts for you. Use the voice mode tool and get those audio files transcribed or you can write an email to yourself and with the microphone icon, when you speak it will actually transcribe and write those blog posts for you. Talk about a handy tip.
See above- the microphone icon on the bottom left will type as you speak – (iphone 6s)
Tip #3 Automate Where Possible
Take advantage of automating tools especially when it comes to social media.
One of my favorite tools is Buffer for a couple of reasons. It helps me by suggesting content that I can then post to my network. As well it lets me schedule my post in advance. So it helps me both curate content and plan my posts in advance.
Tip #4 Delegate
And don’t be afraid to delegate. You don’t necessarily need to be doing all of your web marketing activities yourself. If you take a little bit of time and create a to-do-list with detailed instructions, you can then delegate that to an assistant, a part-time worker, an admin assistant or a an agency that specializes in offering done-for-you marketing management . Investing the time up front will allow your future self to have a little more time to do what you’re best at.
Tip #5 Repurpose Your Content
Make your content work hard! If you’re creating videos or blog posts, you can literally repurpose one piece of content into up to 10 pieces. That translates to more content for less effort, more clicks to your website and more sharing on social media.
How do I repurpose my content?
Summarize a blog post into a video or transcribe a video into a blog post.
Save your video as an audio file and upload as a podcast. Create an image with a quote or an infographic highlighting key points of your blogpost . And you can repurpose that content and get a lot more bang from your bucket than just using at once.
That’s your One Minute Tip. If you found this valuable, please consider sharing with your network and don’t ever miss a tip if you subscribe to my YouTube channel. Thanks so much for watching.