Today’s websites are the greatest marketing tool there is. They are the best tools for communicating with customers and showcasing your products and services. They are the lifeblood of your brand and convey your status, reputation, and position in the market. That’s why web assessments are so critical to learning whether you are making the most of your website.
These are a few questions that our web assessments answer: (1) Can consumers find your website easily when they search the internet for companies that sell the products and services you do? (2) Does your company’s name surface often on the internet? (3) Is your website designed to invite customers to your site’s inside pages to check out your products and make a purchase? (4) Can people locate your website through social media? Do your social media sites direct traffic to your website?
Web assessment points 1 and 2 (above): Can consumers find your website easily?
Web assessments tells you whether search engines like Google and Yahoo can “read” your website, so that your company name and products come up often when people search for them on the internet. Through search-engine optimization (SEO), your website and products are located more often, and your name can even seem to pop up everywhere when someone searches for your brand.
SEO considers how search engines work, what people search for, the search terms or keywords typed into search engines, and which search engines are used by your targeted consumers. The more often a website appears in search-engine results, the more often people will visit it.
By the way, can consumers access your website using their mobile phone? That’s another matter to consider when you ask for web assessments.
Website assessment point 3: Is your website designed to invite customers?
Every site is designed, but few are designed well. When it comes to website design, you don’t want it to look a mess. You want your brand, logo, colours, and company’s personality to explode from the home page and pull consumers inside. On the inner pages of the site, they read fascinating, well-written snippets on what’s great about you and your products and services. They see exciting themes– photographs, drawings, or picture-caption copy that communicates as well as the writing.
Bear in mind that a website built from a cookie-cutter template lacks original design and can seem amateurish for companies in the business of attracting customers or even employees. If you want to look professional—hire a professional designer to make you look good. Your reputation is at stake.
Consider the amazing sites that will impress visitors
All websites can be scaled to include digital catalogs, e-commerce, forums, message boards, blogs, auctions, contests, sales coupons that flash like light bulbs, newsletters, chat, classifieds, photo galleries, games, reviews, donation buttons, event enrollment forms, comments sections, and response forms. The only limitations are your imagination. By the way, we design catchy and meaningful logos.
Website assessment point 4: Do your social media sites direct traffic to your website?
Are you on social media? Your competitors are. Do you “share” your web content on Facebook, Twitter, Google+, and so on. Since you want to be on every corner of the web, it’s essential to incorporate social media into your website. This means having great social media links. You want all your sites—social media and web—to communicate with one another.
Web assessments are a must. If you do any digital work at all, ensure it’s focused on improving your website’s design, SEO, and connection to social media.