Find your ideal customers on social media with these 3 tips

social media marketingToday we are going to answer Jeff’s question, who writes, “What are three tips for finding the right customers on social media?”

That’s a great question. And if you are wondering that yourself, keep reading for the answer.

Identify your ideal customers:

If you know who your right customers are, you’re two steps ahead of many of your competitors.

The next step is to typify them in an archetype or in a demographic.
So for example, maybe your customers are typically affluent women in their thirties and forties.

Now you have concrete data you can use to research what social networks that particular demographic uses the most.

In this case of our example, that would be Pinterest. Doing a little bit of market research in the beginning will help you create the bare bones of a social media strategy and save you a lot of hassle and time making mistakes through trial and error.

Identify target location:

The second thing to do to find your ideal customers on social media, is narrowing your target down to a geographic area. Again, this provides you with a concrete benchmark, from which you can conduct more market research.

Specifically, there are hashtags that are used for each specific geographic area. Do a little bit of research and find out which are the most popular ones for both your geographic location, as well as the interests of your demographic so you can capitalize on their interests by getting involved in conversations about trending topics and more.

Pay for it:

Another thing you can do to get in front of your ideal networks is advertise.
The social media networks we participate in have amazing data collected on all of us. Thus, they’ve got very specific demographic information available for you to advertise and get in front of an audience that maybe isn’t part of your existing community.

Solicit Reviews:

The last thing that you can do is solicit referrals and recommendations on all your social media properties by having people endorse you. Endorsements not only provide new customers with a level of trust that you’re a reputable business, but this activity also provides exposure to your recommender’s network, who are much more likely to buy from you than a total stranger.

How have you found your ideal customers on social media? Share with me in the comments below.

And, if you found this valuable, please consider sharing with your network!

You can also watch this one minute tip as well as others on our Youtube page!

NEW WEBSITE LAUNCH: Premiere Custom Homes

premiere-custom-homes2We are very happy to announce the launch of the new Premiere Custom Homes website!

This fresh, contemporary and hip design uses a minimal amount of text, which lets the dazzling images speak for themselves and make a powerful, lasting impression.

Plus, the responsive design means the website design is mobile friendly, and will automatically resize to accommodate each visitor’s device. So whether the website is viewed on a tablet, phone or PC it will always dazzle and look perfect!

Check out the new website at

Also stay tuned this fall for video testimonials from some of Premiere Custom Homes’ satisfied customers!


Your Turn!

I’d love to hear your questions or challenges – Tell me in the comments below.

And, if you enjoyed this post, please share it!

Laurel LindsayLaurel Lindsay is a Calgary Internet Marking Consultant & President of The New Media Group Inc. She has over 8 years hands-on Internet Marketing experience.

Laurel is enthusiastic and passionate about helping people live better lives by leveraging the power of the internet.


A Digital Entrepreneur’s Manifesto


A manifesto is a document that outlines your Intentions, Motives and Views

Being a business owner or entrepreneur, freelancer or contractor is inherently a political act.

You have the autonomy to create an economy from your 24 hour day.  You can make real your vision of the world and expand it outwards through your livelihood.

Be the change you wish to see. The world needs what you’ve got.

Now is the most potent time in history to be an entrepreneur.

Powerful reach formerly attainable only by the elite is now available for dollars or for free. The Internet frees you from the restraints of geography and time zone. Whatever reason you have to do the work you do, whatever change you seek to make, you can do it.

Now. Powerfully.

Harness the power of the internet- hire abroad, promote for free, work in your PJS, go viral, correspond with business royalty, automate tedious processes, sell your products.

 Anytime. Anyplace. Online.

No more do you need to be stifled by how it’s always been; top down, 9-5, cubicles, economic uncertainty. Don’t let that dreamer part of you die. It’s time. It’s here. It’s being done.

Working to live not living to work.

The four hour work week.

Laptops and wifi on the beach in paradise.

Say no to mediocrity in work and in life.

Harness the power of the Internet, show the world what you’ve got

Your Turn!

I’d love to hear your questions or challenges – Tell me in the comments below.

And, if you enjoyed this post, please share it!

Laurel LindsayLaurel Lindsay is a Calgary Internet Marking Consultant & President of The New Media Group Inc. She has over 8 years hands-on Internet Marketing experience.

Laurel is enthusiastic and passionate about helping people live better lives by leveraging the power of the internet.


What is a USP and Why Should You Care?







When people ask me “what I do,” I can respond in two ways:

1. I can say “I have an online training program” and watch their eyes glaze over with boredom.

2. I can say “I help entrepreneurs make money using the Internet!” and watch their faces light up with interest and excitement.

Obviously, I choose option #2. And when you identify a Unique Selling Proposition (USP) that makes your prospects sit up and take notice, you’ll generate the same positive response.

Creating your USP

The key to creating a Unique Selling Proposition (a.k.a. an Elevator Pitch) is to look at what you offer from your target audience’s point of view, and speaking to their needs. How can you BENEFIT them? How will you make THEIR lives better? What are THEY concerned about? And just as importantly: WHY are you a better choice than the competition?

Here’s an example using a fictitious dog training company. The company could say “we train dogs” and watch their potential customers yawn. Or, they can say “we help young families keep their sanity by turning problem dogs into family animals with my mobile training and exercise program” and make a positive, immediate impact.

See the difference? Your aim is to WOW people with your USP!

Where Your Opportunity Lies

A market that is not being adequately serviced existing businesses is where your opportunity lies.

To carve out a niche for, you can generally compete with other businesses on any two of these elements: Price, Quality, Delivery.

Competing on price is usually a bad idea, as you have to sell huge volumes in order to make a profit – and you’re vulnerable to getting undercut by a competitor who is willing to sell for less. What’s more, your customers won’t have any loyalty towards you, because you’re providing the cheapest price; not the best solution.

If you can find something in the delivery of your product or service that people will really value, and it isn’t being provided by your competitors, then you’ve got it made!

For example, my clients love that we don’t give them homework! We understand that they’re busy. So while our competitors find new ways to make life complicated and tedious, we pride ourselves on making the entire web design and Internet marketing process extremely EASY. Without a doubt, our ability to make our customers’ lives simple and easy is a major reason why they choose us vs. our competitors.

What’s more, although our prices are reasonable, we aren’t the cheapest – and we don’t try to be. Our customers are more than willing to pay for the value that we provide them. And delivering VALUE is what business is really all about! Can you give customers what they really want, at a price that they’re willing to pay?


During your USP development, you need to find out what it is that you do differently – and better – than your competitors.

Remember: this has to be something that addresses a customer concern that goes beyond the obvious (or else your competitors would already be doing it!). If you’ve done any prospect or customer surveys, this information can usually be found in the answer to this question:

Why haven’t you purchased X yet?

A Simple and Powerful Formula for Creating Your USP

You don’t need to be a marketing expert to create your USP. Here’s a simple and powerful formula to get you moving forward:


Or alternatively:


My company helps ____________________ (Target Market A)

Who ___________________________________(Target Market B)

By_______________________________________(Differentiation A)

To _______________________________________(Differentiation B)


I ______________________________( Differentiation B)

To ______________________________ (Target Market A)

By _______________________________(Target Market B)

With my ___________________________(differentiation A)


Your Turn!

I’d love to hear your questions or challenges – Tell me in the comments below.

And, if you enjoyed this post, please share it!

Laurel LindsayLaurel Lindsay is a Calgary Internet Marking Consultant & President of The New Media Group Inc. She has over 8 years hands-on Internet Marketing experience.

Laurel is enthusiastic and passionate about helping people live better lives by leveraging the power of the internet.

Dr. Kunz – Website Development – A Case Study

Here’s what we did for Dr. Kenneth Kunz.  And, what he had to say about it:

Dr. Kunz is a Medical Oncologist residing in Victoria, BC. 

Objective: Protect his credibility by creating a professional and comprehensive website. Showcase his credentials, offerings and schedule in order to facilitate booking talks.


Create a search optimized website, complete with professional photography. Aggregate all information and offerings from existing pdf files, his CV, media outlets etc. Organize them in a manner that would be easy to read and search.

Results:  A website that

  • articulates the core benefits of his work, mission and vision
  • provides comprehensive information on his wide range of talks
  • publishes numerous news sources/articles that discuss his work
  • features an schedule that he could easily update
  • provides a way for site visitors to book him for a lecture

Become Our Next Success Story- Let’s Talk

B&F Auto Electric – Web Development / Search Optimization- A Case Study

Here’s what we did for Mike of B&F Auto Electric. And, what he had to say about it

Objective: To update his outdated website, and ensure a presence on Google- ahead of his competitors.

Recommendations: Redo the website and optimize it for search engines.

Results: Within 30 days after the site launched, and without any additional costs beyond his initial website design, this Calgary client was happy as a clam to appear right on the front page of Google.


3 Solutions for Adapting to Mobile Web Design

mobile web site design calgaryThese days when you’re looking to improve or overhaul your web design, factoring in how it will look to handheld device users may be a factor to consider.

Mobile devices include smart phones and all manner of tablets.

Mobile device usage on your website

According to w3 schools, mobile device usage still accounts for less than 2% of overall web traffic, however in North America and Web Savvy cities like Calgary, these numbers tend to be much higher.

Check out your Google analytics or web traffic statistics to determine what percentage of your audience is on a handheld device when they land on your site. More importantly though, how are they behaving once they get to your website? Do you have a high bounce rate from handheld device users? Are their page views dramatically less than those on laptop or desktop devices?

If your handheld device audience is clearly turned off by your existing website design, and they’re a large percentage of your website visitors, you may want to consider a mobile web design.

That being said, you have 3 different options, with three different prices to address the needs of mobile device users on your website.

Here are 3 different options of mobile web design:

A mobile friendly website: This essentially means your website isn’t offensive or broken to the user. It ensuring your website is scalable and simply displays as a smaller version of itself on devices such as android, iphone, ipad etc.

Addition of a mobile plugin: A great and cost effective option for WordPress websites is a plugin that, when configured correctly, can display a mobile specific version of the website to your visitors. Essentially appearing as a large menu to start, this provides a quick an easy way for your visitors to get to where they want to go on your website. A mobile web design plugin can be installed in a medium sized WordPress website in roughly 10 hours. So, the cost will vary depending on your web designers rates.

Creation of a specifically mobile web design: For businesses with a large stake in the market of mobile users. An option where we create a whole new web design that is geared specifically to the needs of the user. All non-essential content and navigation is stripped down, providing only the required navigation and content that a user will need.

About as expensive as a standard web design, a specifically mobile web design takes into consideration the reduced screen size, and hurried nature of today’s users.

Often, screens will be basically empty except for a link to call, get directions with Google maps or place their order online/sign up.

The mobile web design user experience

Converting casual browsers to sales is typically easier for the retail business and handheld device user, as often the user is en route to purchase the product or service and needs simply to identify what location is the closest and most appropriate for fulfilling the user’s needs.

In this case, often all that is needed is a large phone number or map.

By considering the visitor usage, the 3 different options and the user experience, you can determine the best mobile web design solution for your unique business.

Learn more about web design services.


Your Turn!

I’d love to hear your questions or challenges – Tell me in the comments below.

And, if you enjoyed this post, please share it!

Laurel LindsayLaurel Lindsay is a Calgary Internet Marking Consultant & President of The New Media Group Inc. She has over 8 years hands-on Internet Marketing experience.

Laurel is enthusiastic and passionate about helping people live better lives by leveraging the power of the internet.


Featured Project: Fine Line Industries Website Overhaul

“One of my greatest pleasures is replacing an embarrassing, ineffective website with a website that not only looks great but functions well and provides a tangible contribution to my client’s success.” Laurel Lindsay,

web-design-beforeIt was my pleasure to work with Darrel Sneath to redesign his incredibly outdated site (shown on the left ) and provide him with a web design that he can be proud of.

Web Design sure has come a long way since the 90’s. Beyond building an attractive online brochure, we strive to create an online asset which performs several important tasks for our clients.

Typically the most important role a website plays is as a hardworking member of the sales team, however the degree to which it does so depends on if our client wants to grow or maintain the volume of business they’re doing.

In the case of the web design we recently launched for Darrel Sneath of Fine Line Industries, his reputation for quality has his small shop at capacity almost all the time.

So, instead of sending a steady stream of qualified leads from the internet, we took a more conservative approach to Darrel’s online strategy development.

First, for brick and mortar businesses that don’t want to massively increase their sales, a new web design primarily acts as legitimizing factor. This kind of site really delivers by providing the who, what, and why of the business, as well as its products and services, in an informative and professionally presented manner.

The second job of Fine Line’s website is to act as passive part of the sales team; a place where past projects, client testimonials, and all manner of proof of expertise and performance can be found.

The third job of a web design, if resources are optimized, is to function also as a customer service tool.

With this particular web design project, we were fortunate enough to have the opportunity to design and develop a site that does all three.

As such, his old web design (pictured below) was doing more harm than good to Darrel’s reputation.

Being so committed to his client’s success often creates a paradox for businesses in the image industry.

Darrel was simply too busy to take on the task of redeveloping his website, and months and years passed before he received the email from his brother Del at Carbon Steel Buildings announcing Del’s new website. (

Darrel ensured he did his due diligence before deciding to work with The New Media Group, contacting several firms before he chose us.

We worked very closely with Darrel to ensure the web design accurately reflected the excellence in quality workmanship he’s known for.

The end result is a web design that is easy to read, and has a highly impactful look and feel. This site also does an incredible job of showcasing Darrel’s work. Lastly, but not least, the staff and clients of Fine Line Industries can save time and headaches emailing large design files, instead uploading them through the client login section.

Darrel got the best value from the experience knowing he was going to get a great final product. “I had high expectations and they were met”

Darrel said he would definitely recommend The New Media Group for anyone looking for help getting their web design to accurately reflect their business.









Your Turn!

I’d love to hear your questions or challenges – Tell me in the comments below.

And, if you enjoyed this post, please share it!

Laurel LindsayLaurel Lindsay is a Calgary Internet Marking Consultant & President of The New Media Group Inc. She has over 8 years hands-on Internet Marketing experience.

Laurel is enthusiastic and passionate about helping people live better lives by leveraging the power of the internet.


Top 9 Tech Tools You Need For Business Success in 2013

internet-marketing-calgary-tech-toolsThe times are a changing, and with them, your need to adapt to consumer behavior.

You’re in luck, because deciphering the critical from the nice-to-have internet marketing tools is what we do best!

Here are top 9 internet marketing tools you need to succeed in 2013.

1. Mobile Friendly Website:

More consumers than ever are browsing the web on their smart phones and tablets. Your site needs to be at the minimum, mobile friendly, if not completely compatible with mobile devices. In fact, consumer mobile usage is behind almost all recommended internet marketing tools for 2013.

2. Local Search Optimization:

People use Google on the go; in the car, on public transit and en route to the mall. Make sure consumers can find your business when they’re ready to buy by ensuring you show up on local search for smart phones. A local search presence is a critical component of a successful internet marketing campaign as it can make a huge difference to your bottom line.

3. Video:

YouTube is the world’s second largest search engine for a reason. Video is not just popular but an expected part of your internet marketing presence. With the high quality video output of even the most basic smartphone, now there’s no excuse to leave video out of your internet marketing plan.

4. QR Codes:

Here’s another tool to lure in those smart phone users. Easier and faster to act on than a website or a phone number, QR Codes can help you track the response from traditional advertising. They are a free and extremely beneficial addition to any internet marketing activities.

5. Facebook Like Poster:

Anywhere your customers are waiting, they should have the opportunity to either like you or check in to your location on Facebook. Make it easy for them by having a Facebook Like Poster with a QR code in your waiting room or at the checkout desk. This internet marketing strategy will increase your exposure as well as grow your Facebook page.

6. Blog:

Leverage your expertise, position yourself as a leader in your industry and get top search engine rankings. By creating and maintaining a blog on your website you’re reaping these internet marketing rewards and more. In addition, you’re offering up fresh content for tech savvy users to Share with their social network.

7. Analytics:

Measure your website effectiveness with Google Analytics. This free tool will tell you where your website traffic is coming from, what keywords they typed in to arrive at your site and what devices they’re browsing with. Enough stats to satisfy even the most avid analytical minds, this tool can help you decide quickly what internet marketing efforts to renew or let lapse.

8. The Ethical Bribe:

Exchanging something free for your prospects email address or a bit of their time invokes the law of reciprocity.

By giving something and asking for something, you create not only an equitable relationship with your prospect, but it also gives them a teaser of what you can provide for them, and permission to market to them in the future. An ethical bribe is one of the cornerstones of list building and internet marketing in general.

9. Email and Social Lists:

These tools are as critical to your success this year as they were in years past. Any salesperson will tell you, sales is a numbers game, and the more people on your list or in your community the better. Nurturing relationships via email marketing or social media builds loyalty and drives sales. Remember though, deliver value and make your internet marketing “about them” 80% of the time.

Employing these 9 technologies will ensure you’re leading the pack, and not struggling to keep up. If you feel like you need these things to keep up, but don’t have the time or the budget for a full marketing department, find a reputable Internet Marketing company that you trust and leave them with the task of accomplishing your tech savvy goals.



Learn more about Internet Marketing and what it can do for your business.



Don’t get caught with food on your face

Is your online face losing you business?

Do you have figurative food on your face?

Several years ago, just before a sales presentation, I’d indulged in the delight of the pastry treat known as Passion Flaky.

Anyway, I had had neglected to do a quick mirror check before heading into my meeting and I found out later that I literally had food on my face the whole time.

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