“One of my greatest pleasures is replacing an embarrassing, ineffective website with a website that not only looks great but functions well and provides a tangible contribution to my client’s success.” Laurel Lindsay,
Web Design sure has come a long way since the 90’s. Beyond building an attractive online brochure, we strive to create an online asset which performs several important tasks for our clients.
Typically the most important role a website plays is as a hardworking member of the sales team, however the degree to which it does so depends on if our client wants to grow or maintain the volume of business they’re doing.
In the case of the web design we recently launched for Darrel Sneath of Fine Line Industries, his reputation for quality has his small shop at capacity almost all the time.
So, instead of sending a steady stream of qualified leads from the internet, we took a more conservative approach to Darrel’s online strategy development.
First, for brick and mortar businesses that don’t want to massively increase their sales, a new web design primarily acts as legitimizing factor. This kind of site really delivers by providing the who, what, and why of the business, as well as its products and services, in an informative and professionally presented manner.
The second job of Fine Line’s website is to act as passive part of the sales team; a place where past projects, client testimonials, and all manner of proof of expertise and performance can be found.
The third job of a web design, if resources are optimized, is to function also as a customer service tool.
With this particular web design project, we were fortunate enough to have the opportunity to design and develop a site that does all three.
As such, his old web design (pictured below) was doing more harm than good to Darrel’s reputation.
Being so committed to his client’s success often creates a paradox for businesses in the image industry.
Darrel was simply too busy to take on the task of redeveloping his website, and months and years passed before he received the email from his brother Del at Carbon Steel Buildings announcing Del’s new website. (www.carbonsteelbuildings.com)
Darrel ensured he did his due diligence before deciding to work with The New Media Group, contacting several firms before he chose us.
We worked very closely with Darrel to ensure the web design accurately reflected the excellence in quality workmanship he’s known for.
The end result is a web design that is easy to read, and has a highly impactful look and feel. This site also does an incredible job of showcasing Darrel’s work. Lastly, but not least, the staff and clients of Fine Line Industries can save time and headaches emailing large design files, instead uploading them through the client login section.
Darrel got the best value from the experience knowing he was going to get a great final product. “I had high expectations and they were met”
Darrel said he would definitely recommend The New Media Group for anyone looking for help getting their web design to accurately reflect their business.
I’d love to hear your questions or challenges – Tell me in the comments below.
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Laurel Lindsay is a Calgary Internet Marking Consultant & President of The New Media Group Inc. She has over 8 years hands-on Internet Marketing experience.
Laurel is enthusiastic and passionate about helping people live better lives by leveraging the power of the internet.