The New Media Group

Now that you have your new website up and running, you may be wondering how to get more people visiting your site.

There are a number of easy ways you can promote your website, without going broke or spending tons of time.

Here are 7 pro strategies to promote your website.

1. Update your existing contact information.

The easiest and most overlooked method of promoting your new website- update your contact information!

Add your website address, along with a benefit statement to all your off and online points of contact and profiles.

Your Email Signature
All social media accounts: Linkedin, Facebook, Twitter, Pinterest, Google +, etc.
Your voicemail message

An example of how to add to your website link and benefit statement email signature is: “Click here to learn How to Promote Your Website, the Affordable Way”

2. Make an announcement:

The launch of a new website, especially accompanied by the launch of a local business is newsworthy!

Emailing your personal contacts with the announcement that your website is live- don’t forget to include the link!
Send out a similar launch announcement message to your career contacts-clients, contractors, vendors, co workers and peers.
Draft a press release and send it out to any media contacts you may have
Ask influential people in your network to broadcast the message for you
Post an enthusiastic message on all your social networks announcing the launch

3. Maximize Local Listings.

Every city has multiple free listing/review websites. Take full advantage of these and add your business details to the following web properties:

Better Business Bureau
Found Locally
Yelp

If you’re feeling ambitious you could also add your business to free classified sites such as:

Craigslist

Facebook Marketplace
Kijiji

4. Coordinate & Optimize all your promotional activities:

Be sure to add a QR code, or your website address to all printed materials such as posters, brochures, signage or any other advertising you may do.

This applies to radio ads, in person networking and anything else you’re doing that is of a promotional nature.

5. Search Marketing:

If you haven’t already, consider search engine marketing. There are thousands of people searching on Google each minute of the day, and a portion of them are looking for what you’re selling.

You can get on google through Pay Per Click Ads, adding yourself and your business to Google Plus and by regularly posting new updates to your website.

Blogging is a common method of updating your website. It’s a great way to satisfy the search engines need for fresh content, and it helps educate your customers as well!

6. Social Media Marketing:

Work the network! Stay top of mind and create a community of prospective customers by being present where your target market hangs out online.

Start using social media networks like LinkedIn, LinkedIn Groups, Pinterest, Twitter, Facebook, Facebook Pages to promote your website.

Connect with your existing contacts, and their contacts as well as influential people using these networking sites.

7. Paid Ads:

You can pay for premium space in all of the sites listed above. Bonus- you can zero in on your target market by selecting very specific demographics to display your ad to.

Consider your budget and audience, and do a trial run to see what kind of results you get.