The 6 Step Social Media Plan For Business

Today let’s talk about how to create a successful social media strategy!

The very first thing you want to do before you do anything else is figure out what your objective for your social media plan is.

Are you trying to grow a large community on your social platforms?

Are you trying to generate qualified leads?

Are you trying to get traffic back to your website?

Its only when you know what your objective is that you can then start to put a successful social media plan together.


Step 2- evaluate your social media resources.

Is it just you that is going to be engaging on social media for your business or do you have a team of people at your office or perhaps consultants that you have hired to help you with this?

Once you have figured out how much time and energy you have to utilize in social media, then you can go ahead and move on to the next step which is the execution.

Step 3- identify your target on social media & what they care about

So a big part of social media is content. You have to determine what content is important to your target audience and how you are going to get that content out there.

Step 4- curate & create content for your social media platforms

A big way to save time is to curate content which is to share content that has already been posted from other resources onto your own platforms.

The other option is to create your own content, like blog posts, videos like the one below and even images.

Step 5- create a social media schedule.

Then you want to commit to a schedule. Make sure you are posting consistently, whether that is once a day, once a week or once a month.

Consistency is key to building trust with your audience on social media.

Step 6- measure the results of your social media efforts.

Lastly, make sure you are measuring your efforts every single month or at least once a quarter.

Take a look at what is working and what is not working as it relates to your objective.

There, you can find out what posts are getting more engagement, more comments and which ones are driving more traffic back to your site and then you can tweak your strategy from there in terms of what you are posting and when!

Laurel Lindsay

Laurel Lindsay

President & Founder at The New Media Group
Laurel Stark née Lindsay has helped thousands of businesses get better results from their online marketing since she began her career as a web marketer in 2003. As a speaker, author and CEO of The New Media Group, she’s been featured on CNN,, CTV and ShawTV.
Laurel Lindsay
Laurel Lindsay
Laurel Lindsay
Laurel Lindsay

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