If you’re a designer, contractor or professional that provides services to homeowners, you need to know about Houzz- the new social media site specifically for homeowners to connect with providers.

This article will give you all the info you need to know about marketing your business on Houzz to get more customers.

Who uses Houzz?

Currently, Houzz has over 15 million monthly unique users – 90 percent of which are homeowners.

What is Houzz?

It’s a website where you can create an account and showcase your work. One of the biggest features to Houzz is the ability to add pictures of your past projects.

Users of the site can read reviews, see samples of your work and compare contractors before they choose the right pro for their project.

One of the reasons it’s become so popular is that it offers an ideabook, where homeowners can create a virtual scrapbook of images from contractor’s past projects.

Similar to the popular site Pinterest, Houzz is more effective in connecting contractors to homeowners because it allows direct connection, not just image collection.

Should my contracting business be on Houzz?

If you are a designer, architect, building contractor, or a professional that provides services to home owners—then Houzz is a great social media site for your business!

It’s important to know that before you sign up, that like any marketing initiative, Houzz will require time to properly build a strong profile.

As long as you frequently add images of your work, use keywords on your captions, and get your business involved in online discussions and reviews—a presence on Houzz will be a great marketing tool.

How does Houzz work to get me more customers?

Simply put, Houzz will help you get new customers by increasing your exposure to those searching for what you sell.

Not only do you get in front of Houzz users searching for service providers in your area, but Houzz profile and images can display in Google search results, giving you huge exposure to people searching for what you sell

How do I create my Houzz account for best results?

Create and complete your profile: Make sure you have a profile picture, a description of your company, and contact information.
Add pictures: The more images your company profile has the better. Provide descriptions that include your keywords with your images so other users will be able to find you through their searched keywords.
Spy on your competition: It’s a good idea to follow others in your industry to see what others companies are posting.

How do I use Houzz to get new customers?

Putting your contact information up, adding some pictures, and calling it a day really isn’t enough. Here are 5 ways to get maximum results from your Houzz marketing efforts.

Use the idea book feature:

Here’s where you can incorporate your keywords in a short description, and your website information.

Add past projects:

Here’s where you can add in the city where your project was completed to help you rank on local google search.

Tag every image with keywords:

Instead of uploading photos and leaving it at that, make sure you’re using the tagging feature to ensure your images can be found by users searching for those words.

Answer questions:

Make sure you’re checking in regularly to answer questions and engage with the homeowners that are in contact with you.

Integrate it with the rest of your marketing:

Add your Houzz profile link to your website and email signature. You may even want to mention it on your voicemail.

Maintain your account:

Be sure to add new images and projects regularly. Schedule time each day to check into your account and engage. The more activity you have, the higher you rank in search results.

If you want to discuss how to get Houzz marketing working for you, drop me an email to chat.