How “Busy” Can Ruin Your Business

busy-ruins-businessWhen running your own business it is easy to get caught up in the day-to-day management, operation, and tedious tasks. Entrepreneurs generally love to create. This is why they are drawn to creating and running their own business in the first place. Unfortunately, far too often they find themselves working “in” the business instead of working “on” the business.

This is an easy trap to fall into. When starting up one’s own business, entrepreneurs take on a sink or swim mentality. They have to go from zero to sixty in no time flat so that the bills are paid and food is on the table. Unfortunately, this is how the trap begins. Entrepreneurs take on more and more work so that they swim and not sink, but eventually the tide turns and all of a sudden they are drowning. This is where a lot of entrepreneurs find themselves, if they’re lucky, in that they have too much business and not enough time.

Now, this may sound like a great problem to have. They’re making money and doing well. However, eventually something will begin to nag at them. It’s that old feeling of wanting to create, wanting to improve, that they will find missing again. Busy-ness robs them of their creative time and energy, which is why they started their own business in the first place. And this is exactly why it needs to be avoided.

Here are four additional reasons why we need to avoid busy:

No Time for Reflection

Sometimes we need to take a step back and ask ourselves what has been working and what hasn’t? What tasks in your business have you grown to love, and which ones do you avoid at all costs? Are there areas in your business to improve or change?

If you don’t take the time to reflect you can’t answer these questions, and you can’t adjust your path accordingly. Time for reflection is necessary to ensure you and your business stay successful.

No Time for Experimentation

Have you ever taken the time to ask yourself what you can do to be more efficient? What skills do you want to expand on? What one thing could you do to add value to your company?

Making time to adjust, experiment, and record results is imperative to innovation and growth. Without it you and your business become stale. Give yourself time to experiment with new ideas and exercise that creativity.

No Time for Learning

When was the last time you were able to sit down and read that latest news on your industry? Or read the latest book or publication by someone in the business that you admire? What about taking an online or in-person course to expand your skills? Or even reaching out to a mentor to meet for a coffee?

Taking time to learn is critical for all human beings, not just entrepreneurs. It expands our world, allowing new thoughts, new ideas, new skills to enter our atmosphere. This, in turn, leads to innovation and experimentation. Both of which have already been mentioned for their importance to our business.

No Time for Implementing New Efficiencies

Have you ever wanted to improve your internal processes? What about offering new products and services to your client base? Or even keeping time open for yourself so that you can learn, experiment, create, go to the gym, or spend time with your family?

If we’re so caught up in the day-to-day operation of our business we forget about making time for these things. We forget about the importance of continuous improvement and quality of life. Shouldn’t these two things hold priority in our lives? It’s a good question to ask yourself.

Being too busy is a problem. It drains your energy and takes you back to a place of surviving the grind instead of creating your life. All entrepreneurs and business owners need to make sure they are creating space for themselves. This is how their business will grow and improve.

Message from our founder

When I first formed The New Media Group in 2006, Calgary’s real estate market was booming.
Everyone was talking about or getting into Real Estate, New Home Developments or
Renovations. As a result, my initial client base consisted of businesses in the
real estate and construction industry.

It taught me a lot about the construction industry; and coincidentally, the parallels between what constitutes a good construction project and
what makes for a bad one.

I’m sure you’ve had your own experience with renovations or heard the horror stories from friends and family that decided to go it alone (even though it’s not something they know) or hired the wrong person to oversee the project.

A really good place to see what can go wrong by hiring the wrong people are the new reality shows. One of my favourites is Homes Makes It Right (formerly Holmes on Homes). He doesn’t even fix what the homeowner did wrong. He has to completely
re-do what other so-called reno experts screwed up.

Our mission is to make Internet Marketing Effortless for you so we are very clear on our role in your business.

We are your General Contractor. We manage the entire project- the
planning, design, execution, trades, budget and schedule to
ensure a hassle free experience for you.

Instead of you hiring the social media expert, the Google guru, the Search
Engine Optimization maven and the never-ending list of trades separately; you
can simply come to us with your objective and we`ll make it happen.

Just as the homeowner typically doesn`t know exactly what materials or subtrades
will get them the exact result they want; the typical business owner
doesn`t know what they don`t know about internet marketing.

Our clients tell us they get stressed out even thinking about keeping up with
the new developments in the internet world. They say they couldn`t imagine
trying to wade through all that information to isolate the one tool or strategy
that will actually drive them new business.

Not to mention having to execute it in a clear, consistent and effective way so they hire us.
Like a good general contractor, we listen carefully to your objectives, business model and dreams then put together a custom plan designed exactly to meet your needs.

You don`t need to figure out what you need to market your business online. We do that for you. You decide on your objective and budget then relax and let us handle the rest.

We are so confident that you will have a steady stream of new leads to grow your business that like a good Contractor, we guarantee our work.

Sincerely,

Laurel Lindsay
Internet Marketing Consultant & President, The New Media Group
Find me on the web: Google+