04. 09.10 Exposure to online advertising is fundamentally changing the way consumers shop, according to research from Yahoo! and comScore, Inc.

The study, which examined the impact of search and display advertising on in-store sales for five major retailers, showed that consumers exposed to online advertising tend to research or ‘pre-shop’ online prior to purchase, and this behavior ultimately leads to increased in-store sales. These highly-engaged ‘pre-shoppers’ spend an average of 41 percent more in-store when compared to consumers not exposed to online advertising.

“Although recent research cites 89 percent* of consumers shop for information about products online, less than … Continue reading →

03.22.10

5 easy ways to increase sales and decrease expenses: Spring Newsletter:

With the economy slowly rebounding, many small business owners are looking for inexpensive and effective ways to improve the bottom line. Here are a few basic pointers to get your week started off right.

1. Keep in touch:

As I heard one business coach say, if you haven’t been in touch with your customers in 90 or 120 days, they are not your customers. Make sure to stay in regular touch with your past customers. It will make them feel like they are important to you, and you … Continue reading →