Today in your one minute tip we are going to be talking about how you can use Pinterest to promote your small business.

Pinterest is a social media marketing tool that is free to use and really easy because its basically about collecting images and pinning them.

So why can this work for small business?

First, pins on Pinterest last a really long time on the newsfeed.

so if you pinned something 3 months ago that has the ability to stay in the news feed and get promoted, seen or shared for up to 3 months from the time you posted it.

That is a long time compared to other social media sites. For each pin that you are pinning, you get a lot of longevity out of that.

Secondly, it is really easy to build community on Pinterest.

All you need to do is go and re-pin others content, share it to your own boards and like it and comment on it. Its that easy!

There is lots of fantastic stuff that people are talking about on Pinterest. They’re talking about holidays, food, all kinds of stuff.

You don’t need to necessarily pin anything business related, just go and network with the people that you already know. You can go and sync your existing contacts into Pinterest and just begin with your community and go from there.

Third, you can use Pinterest to drive more traffic to your website.

If you re-pin images from your website, IE your blog, onto Pinterest that allows you to drive traffic back to your website and position yourself as an expert in your field.

So its a triple whammy, using Pinterest to start driving business to your site.

That’s your one minute tip and if you found this valuable, please remember to share!

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