You know how to make money.

You’ve been running your business for awhile, and by all appearances, you’re a success.

The thing is, there’s this feeling. The feeling that you’re heart just isn’t in this anymore.

You’ve tried to ignore it and  rationalize it, but it just gets stronger.

The way you’re spending your days just feels “ugh”. Whether it’s because you seem to be constantly on the verge of burnout (lame). Or you have a gnawing sensation you have something else you should be doing.

It’s called the golden handcuffs.

When you’re business is working, on paper, the profits are there and demand is constant, it can be really really difficult to admit your business is not working for you personally.

And what a disheartening feeling.

You started your business so you could do things your way; have the freedom and enjoyment of directing your own destiny.

Yet, little by little, without you even noticing, your business has turned into a monster you created that doesn’t accurately reflect the life you want to live.

You’re doing things that provoke seething resentment and you’ve been running on caffeine and adrenaline for too long. You find yourself saying yes to things you don’t want to do. Your vision and clarity of focus are waning. You feel a bit lost.

You’ve worked your butt off to get here, and you should be grateful, you think. Especially given that it’s better than it was…the money is better, you’re not working quite so much as you used to. The fear around making the bills has disappeared somewhat.

But, in your bones, you know It’s not really working.

You want more.

But here lies the problem. Exactly how do you make the changes to renovate your business so it serves you?

Does it mean walking away from what you’ve built. Turning away hard won revenue?

Feeling trapped in your own business is a really awful feeling.

The good news is, this is exactly where you’re supposed to be.

These feelings are the sign you’re ready for bigger things. To step into the life and business you deserve.

Maybe what you long for is more time off, feeling like you’re making a bigger difference in people’s lives or having more flexibility.

Or maybe you simply want to get paid what you’re worth.

To get to where you want to go, first you have to know where you’re going- what’s missing, what you want- and what’s working about your business and life now.

Often, when I’m working with my clients to create an online sales funnel, these topics come up.

Many times, it’s about optimizing the sales funnel, business operations and the finances around what’s already working.

Recreating your business doesn’t necessarily mean abandoning it – but renovating it- to better suit what you’re passionate about, the people you want to work with and what you’re really good at

What’s amazing about this formula is that most of the time, it points the way to not only more enjoyment, but more profits.

Life is too short to settle. Especially in the business you built.

If this post resonated with you, why not take a few minutes and write down what’s working and what isn’t in your business.

It’s the first step to a more fulfilling and profitable working life.

If you would like to talk to me about optimizing your business by leveraging my 13+ years of sales, online marketing and entrepreneurship experience, please get in touch with me via my website at www.laurelannestark.com