It`s just like middle school all over again.
At least when it comes to the success of your internet marketing campaign.
It’s accepted knowledge that where your site displays in Google’s search results (search engine optimization) can heavily impact your business.
There is firm evidence to support the long suspected importance of social media engagement in where your site ranks in Google search results.
Google Analytics is now tracking the Social Engagement of your website.
Not just for tracking Google +, the website performance tracking tool also tracks and reports on Facebook Comments, Likes, Twitter Tweets and more.
Notorious for keeping the exact formula for how your site ranks top secret, you can bet that if Google thinks it’s important enough to track, that it’s factored into their ranking algorithm somehow.
On-page social media engagement can be seen across the web especially on blog sites, where options to comment on, and share the article across social media platforms are available.
It’s already known that the popularity of your site is a factor in search engine ranking, so this latest development is a logical extension of that rationale.
That the popularity of various pages on your website, as determined by social media, are now for certain, a huge factor as to whether your site is on page one, or page 50 of Google’s search results.
Social media marketing has been received with skepticism by some Calgary businesses, as they struggle to understand the benefits of social media marketing in their internet marketing campaigns.
It’s no longer a question of whether social media marketing can impact your business in a positive way.
At the very minimum, In order to gain or maintain any sort of ranking in Google, you need to enable your site’s visitors to engage via social media by installing a social media plugin like the one shown above.
What’s recommended however, is that small business owners take this very strong hint and create their social media plan.
In this internet marketing consultant’s opinion, it’s already a dent in your credibility if you don’t have account with the big 5: A Blog, Facebook, Twitter, LinkedIN and You Tube.
People spend their time on social media websites. It’s much more effective to have a presence where your future customers are, and it’s a great place to promote your website and your products and services.
Your Turn!
Leave your questions about Internet Marketing Services, Social Media Marketing, Google Analytics or Website Design / Search Engine Optimization– below and we`ll answer them.
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Laurel Lindsay is a Calgary Internet Marking Consultant & President of The New Media Group Inc. She has over 8 years hands-on Internet Marketing experience.
Laurel is enthusiastic and passionate about helping people live better lives by leveraging the power of the internet.
