If you have been playing around with the idea of using internet marketing to drive your organization’s sales, congratulations! Internet marketing is one of the most affordable, measurable and effective marketing techniques available to businesses today.

However, there is a right and a wrong way to use internet marketing. Here are the 5 most common fails and how to avoid them.

1. Leaping before you look:

In the fast paced world of the internet, technologies and tools are constantly evolving. Almost daily there is a new product or technique that claims it is the greatest thing since sliced bread, so … Continue reading →

Internet marketing is the process of using the internet to market yourself, your products and your services using the internet.

Like all marketing, the purpose is to increase exposure and sales. The only difference is the medium, or tools you use to achieve these objectives.

5 of the most common ways to increase your sales and exposure using the internet are:

1. To have your website show up when people … Continue reading →

How my discovery into Yellow Book Internet internet marketing practices could save you thousands of dollars.

In this short but informative video learn why it doesn’t pay to buy Internet Marketing from a provider better known for their yellow pages:

————————————————————————————————————– The New Media Group is a Calgary based website design and Internet Marketing firm that specializes in serving small and medium size businesses within the real estate & construction industries. Our services include website design, internet marketing and graphic design.

A short video on how to increase your Calgary business’ bottom line by 10-20% by using Internet Marketing

As you probably already know, it’s much easier to get a satisfied client to buy again then getting a brand new customer to purchase from you.

Although this is common knowledge, it’s so surprising to me how many of my Calgary based clients don’t internet market to their existing customers consistently. A really easy and affordable way to do this is through email marketing. By capturing and using your customer’s email addresses to stay in contact with them, you accomplish several … Continue reading →

A short but informative video on Internet Marketing.

Sources:

85% internet usage in AB & BC- Statistics Canada http://www.statcan.gc.ca/daily-quotidien/100510/dq100510a-eng.htm Consumers Subjected to 5000 messages a day- Book, Fascinate by Sally Hogshead, her website can be found at-http://sallyhogshead.com/ Internet Usage surpassing tv –http://www.theglobeandmail.com/news/technology/canadians-internet-use-exceeds-tv-time/article1508091/ Internet surpasses tv as the most essential media- http://www.marketingcharts.com/television/internet-surpasses-tv-as-most-essential-media-12499/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

The three major brands discussed here are: American Express, Mountain Dew & Papa Johns pizza: Original Articles here: http://www.usatoday.com/money/advertising/2010-05-10-socialonly10_ST_N.htm

and http://www.theglobeandmail.com/news/technology/internet-use-in-canada-continues-to-grow-statscan/article1563383/

Find out how this local drywalling company was getting sabotaged online, and learn how to avoid or manage this situation if it happens to you!

I was looking at http://maps.google.com/ the other day searching for a contractor, when I found this local drywalling firm’s listing. The listing said there were 2 reviews which I clicked on. They are displayed below: ——————————————————————————————————————–

Rip off artists ‎‎

By jensinclair47 – Oct 30, 2007 Rip off … Continue reading →