The New Media Group
  • Services
  • About
  • Blog
  • Contact

Welcome to the neighbourhood

Your community is about to get a whole lot bigger.

Tag Archives: the new media group calgary

How to integrate your social platforms and measure performance based on engagement

Posted on July 7, 2015 by Laurel Lindsay

successful social media marketing

Today’s question comes from Michelle Bell, who writes, “How can I integrate all my social media platforms and measure performance based on engagement?” If you’re wondering that too, then keep reading for the answer.

Michelle, it’s a fantastic question. Measurement is absolutely critical to improving your engagement and your performance on social media. So how do you do that?

Gathering Social Media Statistics

We use a software called Sprout Social, which integrates a lot of the different social platforms and generates lots of valuable information around what the most popular types of content that we’re posting, who are the most active people in our network, and much more. It’s a fantastic tool & highly recommended. It is paid service, but well worth it!

Measuring your influence:

Another tool you can use is Klout. Klout will actually measure your influence by grabbing information from all your social profiles and then again measuring what types of content are getting the most engagement and how your influence is progressing, either up or down depending on your engagement with your community.

How about that website?

And then a very overlooked tactic, but one I always recommend, is to make sure that you’re measuring your traffic back to your website to see what kind of social properties are driving traffic to your site and what those folks are doing once they get to your site.

Four metrics to look at in Google analytics are:

  1. Do your website visitors leave right away, in which case they’re not very engaged?
  2. Do your website visitors for a very long time on your site?
  3. Do your website visitors look at a lot of pages?
  4. And your website visitors get to your “goal page” or where perhaps you’re asking them to contact you or purchase product or service?

So Michelle, that’s three ways that you can measure engagement on all your social platforms.

What other tools do you use to measure engagement? Tell me in the comments below.

If you found this valuable, please consider sharing with your network. And don’t forget to subscribe to my youtube channel.

https://www.youtube.com/watch?v=A1ZNQyIVdHA

Thanks so much for watching.

Posted in Business Thoughts, DIY Strategies for Success, Get More Business | Tagged Laurel Lindsay, measure engagement, measuring engagement, new media group, Social media marketing, social media marketing campaigns, successful, successful social media campaigns, the new media group, the new media group calgary

Digital Marketing Minute

As Seen On CNN

Sick of spending hours on Social Media?

Stop What You're Doing

Never Spend More than 17 Minutes on Social Media Again!

What?! Tell Me More!


Find us on Google+
Tweet

We've helped hundreds of businesses leverage the power of the web to boost their sales.

But don't just take our word for it. Click any of the links below to hear it from our clients.

  • Case Studies
  • LinkedIn
  • See All Recommendations

The impact on sales has been huge!

Jeff Nechka
Owner/Gemologist Premier Gems Ltd.

They've increased our sales drastically

Henry de Kok
Co-Owner Premier Custom Homes & Premier Woodworking

It was surprising how fast we got the exposure we needed

Mike Gratton
Owner B and F Auto Electric

As seen on:

CNN
Entrepreneur
Shaw
CTV
Amazon
YouTube Facebook Twitter Google Pinterest

Contact Us

Phone/text
Calgary: (403) 614-6708
Victoria: (250) 216-5039
[contact-form-7 id="4698" title="Contact form footer"]

Copyright © The New Media Group 2016