Tag Archives: Social media marketing

Social Media Success in just 17 Minutes a Day

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If you need a straight up checklist of how EXACTLY to spend your time on social media, you’re in the right place.

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Here is what youĀ should and should not be doing, each dayĀ at minimum, to maintain your credibility.

When I started, I found myself getting stuck in the three major pitfalls people fall into when it comes to social media marketing:

1. I ended up spending hours a day on social media marketing sites, without generating any tangible results.

2. Feeling the pressure, I set up more profiles than I could keep up with, so I had all these abandoned accounts which were doing more to harm my reputation than anything.

3. No matter what I posted, I wasnā€™t able to generate much interest or interaction, which was really discouraging.

85% of Internet users haveĀ Facebook accounts; 49% are onĀ Twitter. (HubSpot)

Through years of trial and error Iā€™ve been able to identify the key actions that will generate results.

(Tell me! What other frustrations are you having with social media? Share below in the comments.)

More importantly, Ā this checklist will show you how to integrate social into your daily life so you can consistently apply these practices in the minimum amount of time per day.

Obtaining results in a short period of time usually requires working smart & being very focused. So, before you start, make sure you’re presentĀ where you’re most likely to get new prospects.

It’s important to find out where your target market is on social mediaĀ . Once you’ve done that, you will need to commit to 17 minutes a day at minimum.

Social Media In 17 Mins A Day: Cheat Sheet

Bookmark this page or print a copy of this sheet for a handy daily social media checklist.

5 days a week: 17 minutes

ā–¢ Iā€™ve checked my newsfeed and engagedĀ (comment, like, etc.) with 3-5 contacts

ā–¢ Iā€™ve shared content from people on my ā€œhit listā€ or list of influencers, clients, strategic alliances

ā–¢ Iā€™ve checked the “people I may know” section and added at least one person

ā–¢ I have added anyone Iā€™ve met in real life on my social media profiles

ā–¢ Iā€™ve replied to comments, answered questions & acknowledged all interactions.

*TIP* Set a timer to keep yourself accountable

One day a week: 17 minutes

ā–¢ Create and schedule at least one post a day through Hootsuite.comĀ these posts should be 90% non sales related.

ā–¢ Add, Follow or Friend 3 related or peripheral businesses/market leaders

ā–¢ Measure & adjust your content based on what content your audience responds to (I use Google Analytics for this)

Points to remember:

ā–¢ Social media is more like networking than marketing. Be personable, not pushy.

ā–¢ It is better to be consistently on one platform than absent on many.

ā–¢ Give of your knowledge & expertise to generate value

ā–¢ I use my smartphone to download the social apps which will make real time engagement easy for me

ā–¢ I champion others to build trust & get my network to grow

If you find that you need more background information before you start, check out these related posts:

How to Alleviate Social Media Guilt

3 steps to creating an online sales funnel

The complete guide to blogging for Beginners

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7 ways to use digital & mobile marketing to get better results from your radio, print and in-store marketing:

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Bottom line, you need your marketing expenditures to translate into sales.

mobile marketing guyOne of the hardest types of marketing to measure for effectiveness is the offline type- radio, print and in store advertising.

Not anymore!

Maximize the return on your marketing dollars by asking your offline audience to engage with you online.

This way you can capture their data and continue to market to them in free or low cost ways to convert them into paying customers.

It sounds more complicated than it is. Really, just a few simple tweaks to your advertising campaign will net you way bigger results.

7 Actionable Marketing Strategies you can use in your business today:

 

1. Have a QR Code on all print advertising:

Your vehicle decals, in store posters, print flyers, business cards and more.

Have this QR code point to your website, sign up form or Facebook page- depending on the market and your goals. This way you can capture prospect info via their smartphones & continue to market to them in the future.

2. Run a contest:

On radio, phone or word of mouth, ask people to sign up for your newsletter or like your page on Facebook to win.

The giveaway item doesn’t have to be expensive to work as an incentive for consumers to connect with you online. Bonus, you’re then tapped into social media, where the customer already spends their time.

3. Leverage your website design:Ā 

Create promotion specific pages.

Use specific website URLS, like, www.yourcompanyname.com/bestcontest. Then, through Google Analytics, you can track the traffic from each promotion

4. Be smartphone smart:

Get a shortcut to your mailing list and keep it on your smartphone.

Ask people you meet in person if you can add them to your mailing list.

5. Offer a discount:

On the bottom of your receipts, invoices or quotes offer discounted services for those who are a member of the mailing list, Facebook page etc.

This gives people incentive to connect with you online.

6. Use coupon codes:

Offer a small discount in exchange for the presentation of a coupon code.

This way you can both encourage consumers to act, and track your return on investment.

7. Boost the power of social:

In store, post QR codes a way to like you or check in on Facebook.

Facebook Check-Ins act as an endorsement that shows up on the news feedĀ of that consumer’s friends.

What are some ways that you get the most effectiveness out of your Offline marketing campaigns?

Tell us your secrets to getting more sales in the comments below: