Tag Archives: twitter

A Busy Person’s Shortcut To Marketing Yourself On Twitter

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Today lets talk about how to use Twitter to get more credibility exposure and lead generation for your business.

If you are like most small business owners, you are avoiding Twitter because you just don’t see the point! It’s actually really, really simple, which is why most people find it complicated.

But, more importantly it’s an effective way of boosting your visibility and credibility by getting you exposure to your future customers.

Step One: just create a Twitter account.

Step Two: Hashtags

Figure out how to use Hashtags, the pound symbol – the number sign, #.

What that does is connote a key word or topic. Make sure in your profile you are using hashtags to describe what you do. Use your city or a keyword like #pizzadelivery, #vaccummrepair.

That means when people are searching users with those hashtags, your profile will show up!

Step Three: Work your contacts

Once you sign up, make sure you add people you are already know and start following people you like and business’s that you frequent and start engaging with them.

Step Four: Engage in Conversation

Re-tweeting those people and business’s you follows tweets.

It’s a really great way to get their attention and let them know that you are out there because everybody appreciates free publicity and if you are engaging and promoting that business and those people, they will take notice and at least thank you for that. That’s how you start to engage on Twitter.

Step Five: Grow Your Network

You can also search other users by hashtags as well and you can start to follow people in your target market like in your city or people who are talking about the things that you provide solutions for.

Step Six: Get More Visibility

Those are a couple ways you can start using Twitter to generate a bit more exposure for your business and start engaging with your target audience and community at large.

Don’t forget to post your Twitter link on your website, your email signature, and any other promotional materials you may already have.

Best of luck and if you found this valuable please share and don’t forget to subscribe to my channel!

 

Why Your Company Needs an Optimized Social Media Presence

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new-media-group-optimized-social-mediaGone are the days of needing the newspaper or the radio to tell the world about your ideas. You no longer need press releases or the wire to break exciting news to your customers, and you no longer need a TV to publicize videos and online commercials. The only thing you need is a social media strategy.

Plain and simple, your business needs to be online; if you’re not sharing, tweeting or posting, you’re falling behind. Social media has taken the world of information by storm – we’re able to watch events unfold in real time, and see the opinions of people from all over the world with just a couple of clicks. Your business is able to take advantage of these tools in order to gain more followers, develop your reputation, improve your SEO, and gain direct access into the thoughts and values of your customers.

Here are four reasons why your business needs an optimized social media strategy:

1.    Extend Your Reach

Social media is arguably the largest method of communication – it gives you access to hundreds of millions of people! Whether it’s on Twitter, Facebook, LinkedIn, or Google+, you have the chance to connect with people of all ages, from all around the world. Some great ways to do this are to start following or “liking” different companies that are in the same industry, or even pick a few that are just for interest! The social media world is a give-and-take process; the more you share and follow the more you’ll get in return.

2.    Direct Access

Customer feedback is the most valuable insight for a business. You get to learn what your customers are looking for and how you can improve for next time! With social media you’re able to make that feedback turn into a conversation, and show that individual as well as many other potential customers, how dedicated you are to working with them to meet their needs.

3.    Thought Leadership

Having a business blog or generating an opportunity to be a guest writer on someone else’s blog is a great way to improve your business’ reputation. People know that real people run businesses, and they want to know the thoughts and values of those top executives. Writing out your ideas can turn your status towards thought leadership, and you’ll start being the source that people go to for details about your industry. Whether you’re in finance, construction, jewellery making – you name it! Show the world your expertise over your social media channels.

4.    SEO

Lastly, from a technical standpoint, social media is a quick way to improve how you rank in search engines listings. It grants you more links and pages, and the more your content gets shared the more opportunities you will have to show up through searches. There are also a number of very insightful programs that are able to run analytics on your accounts to see how your influence is growing, and where you’re seeing the most success.

With the number of individuals using social media to pick where they shop, eat, buy, visit, etc., you will be left in the dust without an online presence. Take the time to build out a strategy that will show the world your thoughts, and then build a system so that you can show customers your commitment to them through responses. Social media is invaluable, and could be just the step that your company was looking for to take it to the next level.