Your community is about to get a whole lot bigger.
Is your online face losing you business?
Several years ago, just before a sales presentation, I’d indulged in the delight of the pastry treat known as Passion Flaky.
Anyway, I had had neglected to do a quick mirror check before heading into my meeting and I found out later that I literally had food on my face the whole time.
It`s just like middle school all over again.
At least when it comes to the success of your internet marketing campaign.
It’s accepted knowledge that where your site displays in Google’s search results (search engine optimization) can heavily impact your business.
There is firm evidence to support the long suspected importance of social media engagement in where your site ranks in Google search results.
Google Analytics is now tracking the Social Engagement of your website.
Not just for tracking Google +, the website performance tracking tool also tracks and reports on Facebook Comments, Likes, Twitter Tweets and more.
Notorious for keeping the exact formula for how your site ranks top secret, you can bet that if Google thinks it’s important enough to track, that it’s factored into their ranking algorithm somehow.
On-page social media engagement can be seen across the web especially on blog sites, where options to comment on, and share the article across social media platforms are available.
It’s already known that the popularity of your site is a factor in search engine ranking, so this latest development is a logical extension of that rationale.
That the popularity of various pages on your website, as determined by social media, are now for certain, a huge factor as to whether your site is on page one, or page 50 of Google’s search results.
Social media marketing has been received with skepticism by some Calgary businesses, as they struggle to understand the benefits of social media marketing in their internet marketing campaigns.
At the very minimum, In order to gain or maintain any sort of ranking in Google, you need to enable your site’s visitors to engage via social media by installing a social media plugin like the one shown above.
In this internet marketing consultant’s opinion, it’s already a dent in your credibility if you don’t have account with the big 5: A Blog, Facebook, Twitter, LinkedIN and You Tube.
People spend their time on social media websites. It’s much more effective to have a presence where your future customers are, and it’s a great place to promote your website and your products and services.
Your Turn!
Leave your questions about Internet Marketing Services, Social Media Marketing, Google Analytics or Website Design / Search Engine Optimization– below and we`ll answer them.
And, if you enjoyed this post, please share it!
Laurel Lindsay is a Calgary Internet Marking Consultant & President of The New Media Group Inc. She has over 8 years hands-on Internet Marketing experience.
Laurel is enthusiastic and passionate about helping people live better lives by leveraging the power of the internet.
It now takes much more than just a website design for your Calgary business to maintain your credibility, exposure and lead generation.
Internet marketing services from Calgary firm The New Media Group incorporate all the latest internet marketing tools to help you build your business- guaranteed.
From optimizing your Calgary website design to be found on the search engines, to creating and maintaining an email marketing campaign, to social media marketing services; we guarantee an increase in your leads, exposure and credibility.
For the first time ever you can be sure that your marketing dollars will generate a return on investment.
Our detailed internet marketing reports will show you exactly what you’re getting for each dollar spent, so you not only have the peace of mind knowing you’re getting results, but you learn about the process as well.
So whether you want to get more leads from your website, engage with consumers via social media, grow your email list or get more people in your showroom- we can help you get results for your Calgary business.
Sign up for our free Internet Marketing Ebook on the top right of this page or contact us today.
Hurry, to ensure our high quality service there is limited availability left for 2011.
Hello!
Over the last 11+ years Laurel has helped thousands of entrepreneurs, managers and marketers alike leverage new media tools to achieve their business objectives.
Her unique skill set marries sales & marketing strategy with today’s cutting edge technologies in a powerful and effective combination.
Laurel leads the digital marketing team at The New Media Group to deliver effective & strategically executed web marketing deliverables for her clients.
Laurel splits her time between the Victoria office & Calgary offices, and – when not online – she’s outside adventuring with her family and their big red dog.
You can connect with Laurel on social media, here:
http://twitter.com/laurellindsay
http://www.facebook.com/Laurelannelindsay
http://www.linkedin.com/in/laurellindsay
https://www.youtube.com/user/thenewmediagroup
http://instagram.com/laurellindsay
http://plus.google.com/+LaurelAnneLindsay
Brooke Boser is a ten year veteran of professional business analysis and project management delivery.
10 Reasons Our Clients Work with Us
1. One Stop Shop
Don’t waste your precious time sourcing and managing multiple companies or freelancers. From designers, to writers, from videographers to website developers- we have the talent of a virtual marketing department at your fingertips
2. Full Service Approach
Once we get to know you, your business and your objectives we work really hard to make the experience effortless for you. We’ll handle the petty details so you can focus on your business.
3. Set It & Forget It
Don’t worry about having to learn or adapt to rapidly changing technology. We’ll stay on top of new developments and advise you accordingly. You can be involved as much or as little as you want.
4. Experience
We have the experience and the expertise to do it right the first time.
5. Bulk Buying Power
Our commercial contacts ensure you get the best deal.
6. Built In Project Management
We ensure your projects run effectively and efficiently.
7. Expert Unbiased Advice: Our non biased opinion ensures objective and effective strategic advice.
8. You’re protected: You own everything we do for you- don’t worry about Intellectual
Property rights or a hassle bringing your marketing in-house.
9. Flat Rate: Don’t be blindsided by surprise billing. Our flat rate packages ensure you never go over budget.
10. Relax: You’ll never have to worry about figuring out how to generate leads online again. We’ve got you covered.
The New Media Group is a virtual digital marketing department comprised of talented, passionate individuals who combine their significant skill sets to get you the best possible results from the internet.
Located all across Canada and worldwide, our digital marketing team leverages the power of the web to increase their quality of life without compromising results.
Laurel Lindsay, CEO & Web Marketer
Brooke Boser, Digital Marketing Manager
Stacy Luck- Office Ninja
Jordan Boyd – Web Marketing Maestro
Reine Jensen, Graphic Designer
Kenny Anaisis- Search Engine Optimization Specialist
Vanessa Panton – Online Brand Ambassador
Lee Webb – Content Copywriter
When I first formed The New Media Group in 2006, Calgary’s real estate market was booming.
Everyone was talking about or getting into Real Estate, New Home Developments or
Renovations. As a result, my initial client base consisted of businesses in the
real estate and construction industry.
It taught me a lot about the construction industry; and coincidentally, the parallels between what constitutes a good construction project and
what makes for a bad one.
I’m sure you’ve had your own experience with renovations or heard the horror stories from friends and family that decided to go it alone (even though it’s not something they know) or hired the wrong person to oversee the project.
A really good place to see what can go wrong by hiring the wrong people are the new reality shows. One of my favourites is Homes Makes It Right (formerly Holmes on Homes). He doesn’t even fix what the homeowner did wrong. He has to completely
re-do what other so-called reno experts screwed up.
Our mission is to make Internet Marketing Effortless for you so we are very clear on our role in your business.
We are your General Contractor. We manage the entire project- the
planning, design, execution, trades, budget and schedule to
ensure a hassle free experience for you.
Instead of you hiring the social media expert, the Google guru, the Search
Engine Optimization maven and the never-ending list of trades separately; you
can simply come to us with your objective and we`ll make it happen.
Just as the homeowner typically doesn`t know exactly what materials or subtrades
will get them the exact result they want; the typical business owner
doesn`t know what they don`t know about internet marketing.
Our clients tell us they get stressed out even thinking about keeping up with
the new developments in the internet world. They say they couldn`t imagine
trying to wade through all that information to isolate the one tool or strategy
that will actually drive them new business.
Not to mention having to execute it in a clear, consistent and effective way so they hire us.
Like a good general contractor, we listen carefully to your objectives, business model and dreams then put together a custom plan designed exactly to meet your needs.
You don`t need to figure out what you need to market your business online. We do that for you. You decide on your objective and budget then relax and let us handle the rest.
We are so confident that you will have a steady stream of new leads to grow your business that like a good Contractor, we guarantee our work.
Sincerely,
Laurel Lindsay
Internet Marketing Consultant & President, The New Media Group
Find me on the web: Google+
The New Media Group is a privately held, Western Canadian based digital marketing firm with offices in Calgary AB and Victoria BC.
We help businesses across the globe increase or maintain their success by automating lead acquisition; driving a steady stream of leads from the web.
Established in 2006 to help business owners leverage the internet to meet their objectives, The New Media Group is committed to helping you maintain or grow your successful business.
Stop guessing at what will work to get where your business is growing…and know for sure!
Learn exactly what web marketing tactics will create exponential growth for your business, and which ones are a complete waste of your time.
“I was struggling
, trying to figure out how to build and enhance my web presence.. .. After getting an assessment I had a solid plan that I felt confident that I could execute and maintain. Laurel looked at what I had already done, assessed my comfort level with convention
al and social media, and put me on track to really enhance my ability to communicat e with my clients: past, present & future!” Lee C.
Just fill out this form:
[contact-form-7 id=”418″ title=”Assessment”]
Here’s what you get:
1. An expert review of your current online presence
2. My Top 5 strategic recommendations for improvement
3. Exact steps on how to execute.
4. Your burning questions answered
5. PLUS options for delegating my recommendations.
You’ll come away knowing exactly what to do next to improve your web marketing results. No more guessing or pulling your hair out wondering how to figure out what will work.
There’s no obligation and no catch.
But don't just take our word for it. Click any of the links below to hear it from our clients.
