Using Google Analytics to Measure your Web Marketing: Part One

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While many business owners and CEO’s know they need to measure the results of their marketing, many don’t measure beyond the sales generated.

Being aware of broader trends and areas of improvement help maximize the returns you’re getting from your web marketing and help you make better business decisions.

One way to measure your web marketing is leverage a free Google Analytics account to measure your website performance statistics.

Using Google Analytics to Measure your Web Marketing. Part One- setting up your account.

If you don’t already have a google account, sign up for one and save your password in a safe place. Then, … Continue reading →

3 Signs Your Email Habits Are Ruining Your Business.

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Today I want to talk about how email could be ruining your life as a small business owner and more importantly, what you can do about it! A symptom of having an improper relationship with your email is the frequency and amount of time you spend checking it, and not getting other things in your business done. We use MailChimp for our email marketing software and I’m shocked to see that sometimes people are checking emails and opening our email 21 different times! That shows a sort of paralysis when it comes to decision-making, “Should I reply? Should I delete it? Should I respond?” and … Continue reading →

Systems Aren’t Sexy, But Freedom Is. Why Documentation is Critical for Growth.

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Hand drawing a black process diagamYour business is expanding, which is a wonderful thing, but the more you expand the more you find your time being taken up by training and answering questions. This defeats the purpose of expanding in the first place, doesn’t it? Wasn’t the point to bring in help in order to free up your time to work on the business?

Before you go blaming the poor person you hired for this, take a step back and look at the systems you have in place. Do you have … Continue reading →

5 reasons to drop everything & go to social media camp.

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Just the word camp elicits a feeling of freedom, learning and fun doesn’t it?

While this type of camp is decidedly missing the roasting of marshmallows, there are plenty of reasons to justify putting business as usual on hold to attend.

1. You’ll actually learn useful stuff you can apply right away in your business.

If you don’t feel 100% comfortable in your social media strategy or execution- this is the place to get clear and confident by learning actionable tips from the best minds in Social Media in North America.

… Continue reading →

The One Marketing Tactic That Has 2x The Return On Investment

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Today we are going to talk about the 1 marketing tactic that has 2x the return on investment when it comes to increasing your sales.

So I am going to give you 5 ways to implement this tactic. So if you were looking to boost your sales in 2015, keep reading!

Surprisingly, the one tactic is actually email marketing. 2x more effective than most other marketing tactics!

So here is how you can implement this and still stay within the Canada anti-spam legislation.

The first thing to email marketing is building your list-gather email addresses from your prospects.

One … Continue reading →

Business Owners- Win some Love- Just in time for Valentines Day

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Business owners like you inspire us! So this Valentines Day- we’d like to show you some love.

In our “I Heart My Business” contest, there’s two ways to win a small business pampering package… from our business to yours!

1. Grand Prize: Show Your Love

If you dare….tell us why you love your business in the comments below to be entered to win a “I Heart My Business” pampering package worth $250! 

The contestant with the most likes wins!

2Continue reading →

The One Simple Trick To Closing 9x More Sales Leads

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Today we are going to talk about the one simple tool you can employ in 2015 to increase your sales close ratio by 9x what it was in the past.

Now that sounds great for all of us who are looking to boost our sales leads as well as convert more people from just leads to actual sales right?

So the one and only thing you need to do to boost your conversion rates is to get back to your web leads within 5 minutes of them contacting you.

Very very simple but also very complicated. How do you do that … Continue reading →

Get On Google- How to Add Your Business To Google Maps

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Here is a quick tutorial video that can help you add your business to Google Maps & get on Google for Free!

So first, type in your address into Google and it will show you the position marker on a map.

It should give you the option to add a place that is missing if you are not yet visible on Google, here you will want to fill in the relevant information like your website and name.

Once you have done that, there is a link asking “are you the business owner?” Click there.

Then you claim this Google Place.

Fill … Continue reading →