How To Create Effective Facebook Ads

Posted on January 5, 2016 by Laurel Lindsay

Over the past few years Facebook has gradually reduced the organic reach on business pages to what some insiders believe to be less than 1%. This means that less than 1% of your followers are likely to see your post unless it has rare viral qualities. The main reason Facebook has made these changes is because they are trying to encourage more business owners to try Facebook ads. If you haven’t created a Facebook ad or are considering whether or not you should advertise on Facebook, keep reading. In this article I will explain how to create effective Facebook ads that will achieve big results for your money.

Objective:

The first thing you must decide, what is the objective of your ad? Here are the different types of ad objectives you can create:

Boost your posts: Use the Page post engagement objective to boost your post.

Promote your page: Use the Page likes objective to promote your Facebook page.

Send people to your website: Use the clicks to website objective to send people to your website.

Increase conversions on your website: Use the website conversions objective to promote conversions on your website.

Get installs to your app: Use the app installs objective to get people to install your app.

Increase engagement in your app: Use the app engagement objective to increase engagement in your app.

Reach people near your business: Use the local awareness objective to reach people near your business.

Raise attendance at your event: Use this objective to get more people to see and respond to your event.

Get people to claim your offer: Use the offers claim objective to promote your offer.

Get video views: Use the video views objective to get people to watch your video.

The three types of ads that have been most effective for me are Boost your posts, Reach people near your business, and Get video views.

Boosting new blog articles, sales/promotions, and product videos will generate strong results. Measure the effectiveness of your boost on the amount of shares and comments you receive, especially when someone tags a friend in the comments section.

Use the reach people near your business objective to instantly get the word out in your local area. My favourite call to action button for these ads is the “get directions” button. That way you are able to know exactly how many people got directions to your business.

Get video views is perfect for short commercial spots, new product videos, educational videos and interviews. Try and keep your videos short and remember that Facebook counts a “view” as 3 seconds so you’ll need to capture your viewers attention within that time frame to keep them watching the whole video.

Creative:

There are a few things to keep in mind when designing the creative elements for your ads. Always go as highly visual as you can. Every ad should have a clear image and remember that you must keep the text to 20% or less. Use this tool to determine if you are using too much text in your ad. For videos, make sure they are HD and avoid using popular music for more than 30 seconds. If you overuse popular music Facebook may permanently mute your ad or disapprove it. Finally, double check the sizing parameters of the ad to ensure your image will look great. Here is an example image:

Audience:

The audience can truly make or break your ad. You don’t want to be too broad or you risk showing your ad to individuals who won’t engage. First determine the city or cities you want to target and the distance around that city. Choose your age demographic and gender. Next you can target users by interest. It’s critical that you think about what your customers are interested in. Interests are determined by Facebook analyzing a users interests, activities, the Pages they have liked, and closely related topics. Here are some examples:

Budget:

If you are newer to Facebook advertising I would recommend starting with a smaller budget of $10 per day for 7 days in order to determine how effective the ad is and whether or not it’s worth increasing that budget or simply pausing the ad early. You can pause an ad at any time if you feel that it’s not working or you don’t want it to run during certain hours or days. Continue adapting your ads over time until you start to achieve higher levels of success. Then you’re ready to increase your budget and drive specific numbers for your business.

Facebook ads are a proven way to reach new and existing customers for your business. When done correctly, Facebook ads often see much higher click through rates than Google ads as well as a lower cost of acquisition (meaning you pay less to reach more people on Facebook).

If you have had success with Facebook ads, tell us in the comments section below and if you have any questions about how to create a successful Facebook ad, don’t hesitate to contact us.

Give me 2 minutes and you’ll be a master at measuring your web marketing – Part 2 of 3

Posted on December 15, 2015 by Laurel Lindsay

Build it and they will come….Said no-one ever about your website.

The more you know about your website visitors, the better you can serve them, and keep them coming back.

The most underutilized tool to help you improve your website’s performance is Google Analytics.

It’s a free tool that you can embed in your website to get a gold mine of information you can use to make better business decisions.

And in today’s video, we are going to focus on the audience section of Google Analytics and some of the reports available there and what they can do and what kind of intelligence they can provide you with.

This post will show you what metrics to look for to increase engagement and conversions from casual website browsers to actual sales.

I’ll also cover where to find important demographic and user details that might surprise you (I have website visitors from Kazakhstan? Cool! )

How is my website doing? A Snapshot of Your Audience Behavior.

The very first thing that they can provide you with is a snapshot of how your website’s doing.

So, click on Audience Overview and here it will tell you what your bounce rate is, your pages per session, and your time per session.

These are some metrics to focus on improving:

Bounce Rate.

Ideally, you want your bounce rate to be as low as possible.

Typically, it will hover up at least around 30% depending on your industry If it gets any higher than, let’s say 70, then you’re doing something that you want to change, because people are coming to your site and then they are leaving right away.

Pages Per Visit.

Pages per visit ideally should be at least 4.

So, again, you want people to come to your website and be engaged and find what they’re looking for and look at multiple pages.

Time on Site.

The same rule of thumb applies for Time on Site. More is better.

You want your website visitors to spend a lot of time on your website.

I always compare last month’s results to this month’s, so I can see if the results are turning upwards or downwards.

Who are my website visitors? Your Audience Demographics:

And then there’s a whole bunch of other information that’s just fantastic under the Audience section.

One is demographic information.

This section is where you can see what is the approximate age and gender of the majority of people that visited your site.

You can also find out geographic information – what countries are people coming from and how engaged are they per country.

You can also find out what website browsers they’re using as well as mobile devices <—This is a great way to test your website and make sure that it’s used and performs properly in the browsers and on the devices that your customers or future customers are using.

Just because you use Internet Explorer, for example, doesn’t mean that your website visitors do. Make sure your website performs well on the browsers and devices your audience uses.

Are my website visitors engaged? New versus Returning.

Under the Audience section again, you want to take a look at Behavior.

Under behaviour you will see the percentage of new visitors vs returning visitors. You’ll also see how often people return to your site, and how long new vs returning visitors are spending on your site.

Hint- You want to have a healthy percentage of returning visitors to your website.

How could this information help you make better website marketing decisions?

Tell me in the comments below!

This post is the second in a series of 3 posts on how to master Google Analytics – complete with handy videos 🙂

5 Holiday Marketing Ideas

Posted on December 1, 2015 by Laurel Lindsay

The holiday season is the perfect time to market your business. Shopping for gifts is top of mind for many consumers and you don’t want to miss out. If you’ve built up a strong social media or newsletter presence, then you’re already off to a great start! Now it’s time to leverage those existing communities and try and engage a larger audience. Before you begin to brainstorm ideas, try and determine what type of metric you want to measure or increase, for example; online sales, engagement or in-store traffic. Then tailor your campaign to impact that specific metric. To get you off to a strong start, here are five holiday marketing ideas that you can use for your business!

1. Have an Instagram Hashtag Contest

Photo and video contests not only help you engage with your audience, they also help you reach a larger audience of individuals who are friends of your fans. Over the years, we have found that Instagram requires the lowest barrier of entry for fans and is the most effective way to generate a lot of participation. When creating the contest, try and make the hashtag resonate with your audience or align with the theme of your business. Try and make it short and sweet, instead of long and complicated. Search the hashtag on Instagram in order to see whether it is already a popular hashtag. Once you’ve found a unique hashtag, create your promo materials and begin your campaign. Make sure to set an end date to the contest, in order to encourage fans to participate before it’s too late. For the winner of the contest, again try and align the prize with your business or simply give the winner a gift card to your business.

2. Create Your Own Gift Guide

Whether you’re trying to show off products or services, a holiday gift guide can provide your business with a number of opportunities. They’re perfect for brick and mortar as well as online stores to showcase specific products or departments. They can also be created with a very limited budget and you can include important information such as your store address, directions and holiday hours. The easiest way to create a gift guide is within Powerpoint, then export as a PDF. Consider creating a unique landing page for the gift guide, using Unbounce or a similar service then create a unique Adwords campaign to drive downloads.

3. Design High Quality Facebook Boosted Posts

Creating high quality, shareable Facebook boosted posts is a sure fire way to engage are large targeted audience in a short amount of time. You could be promoting products, services, wins for the year, office antics, christmas recipes, local charities or anything else that is relevant to your business. Make sure the post has a clear message so fans know exactly what you’re posting and why. Challenge your team by trying to organically reach more people than who follow your page.

4. Have a 12 Days of Giveaways Contest

Everyone loves free stuff and 12 days of giveaways is the perfect method for generating new signups for your email newsletter list. Make sure each day of prizes are unique and relevant to your audience. Consider creating local prizes, that partner with other local businesses or simply give away the products or services that your business sells. Again, using Unbounce, create a simple landing page that collects first name, and email. Make sure people are clear that they are signing up for your newsletter and that they can unsubscribe at any time. If you promote the giveaways on social media, you will likely receive a high number of entrants.

5. Create Holiday Themed Display Ads

Display advertising is an effective way to reach a targeted audience that is already engaged with similar webpages to your own. By targeting the sites that your potential customers are looking at daily, effective display ads can drive high quality leads that convert. Make sure your ads are clickable, by creating a fake button or way for users to interact with the ads and test out a number of variations on the same ad (different colors, background image, button style).

5 email marketing best practices to skyrocket your open, share and click rates

Posted on November 10, 2015 by Laurel Lindsay

Email marketing is still one of the top most effective digital marketing techniques, according to a recent survey of small business owners.

If you’d agree, and you have an email list you’re regularly marketing to, than please accept my pat on the back!

You’re much farther ahead than so many business owners at staying in touch with existing and future customers alike.

As us marketers are so fond of saying “the money is in your list”.

Because, if you haven’t contacted your customer in 90 days, they’re not your customer.

Here are 5 best practices to help you get the money out of your list; increasing your email open and click rates.

Use your customer’s name. Repeatedly.

Your name is your favorite word of all time.

And it’s the same with your customers. Make your emails stand out from the never ending stream of emails in your customer’s inbox.

Most email marketing software companies, like Mailchimp, have a “shortcode” that you can use in the first paragraph of your email to pull your customer’s first name from your list and display it in the email you’re sending.

Mailchimp’s shortcode is [F*NAME] – use it, and watch your open rate soar.

Refine your email subject.

Watch buzzfeed.com and the front page of Reddit for trending topics. You’ll notice a pattern among so many top stories on these sites. They pique your curiosity.

Try creating curiosity in your customer, by creating an enticing headline that promises answers and solutions…as soon as they open your email.
For bonus points, use your customer’s name right in your email subject headline.

Use the Social Sharing Options.

You cannot receive what you do not ask for.

Asking for likes and shares on social media is a great way to get, you guessed it, shares and likes on social media.

Make it easy for your newsletter subscribers by taking advantage of the sharing modules provided with most email marketing providers.

Add in a little blurb explaining why someone should share that is in line with what they care about.

Recently we devised a share-line for a niche women’s boutique that was promoting an invite only event.

We crafted a line that was along the lines of “Don’t keep this secret to yourself; share with a friend. “ to appeal to the woman’s pride at having the inside scoop in a coveted industry.

Links, Links and More Links.

If your newsletter isn’t linking back to your website, it’s time to change that, like, yesterday.

With email marketing’s sophisticated tracking tools, you don’t want to miss the opportunity to see who’s engaged with your brand.

Tracking the amount of link clicks, as well as the click-ees themselves is a savvy way of determining what content appeals to who.

Create links in the text, the image as well as the headline. Make it easy for your subscribers to get to your website.

Have a call to action.

What goal do you have for your email campaign?

Whether it’s clicks to your website, calls to your location or social shares, you have to be explicit about what you want.
Make it easy for your subscribers to do what you ask by making the call to action the most visually prominent part of your newsletter.

I really like Mailchimp’s big orange button, for an unmistakable call to action.

Give me 2 minutes and you’ll be a master at measuring your web marketing (Part 1 of 3)

Posted on November 3, 2015 by Laurel Lindsay

If you’re wondering how to measure the effectiveness of your web marketing efforts, then look no further than Google Analytics!

Google Analytics is a free tool you can use to measure your website’s traffic & web marketing efforts.

If you have Google Analytics set up on your website , but aren’t using it, keep reading; as a wise man once said:

“you can’t improve what you don’t measure”

In today’s Marketing Minute we’re going to cover how to use the reports found under the Acquisition section of Google Analytics. This is the first in a series of three articles on how to use the reports found in Google Analytics.

Are my web marketing results improving over time?

You’re likely spending a great deal of resources marketing your business online – when you add up the cost of your website and time spent on social media and email newsletters, it’s mind boggling to think that the vast majority of business owners do not measure their efforts for effectiveness.

Once you’re logged in, set the date range up on the top right hand side to compare your results to last month. This way you can get a good idea if your results are improving over time.

Where is my website traffic coming from?

Once you’re signed in, on the left hand side click on Acquisition and then, Overview.

From there you’ll see a pie graph, which will show you the different sources of your website’s traffic:
Ideally, this is going to be diversified, showing traffic from:

‘search’, which is search engines like Google,
‘direct’ – people typing in your website name directly,
‘referral’ – websites that are sending traffic to you,
‘social’ – your social media sites, and
‘e-mail’ – from your e-mail newsletter.

What websites are sending traffic to my website?

From Overview, then click on Referrals.

This is particularly useful if you have a domain name set-up for a particular campaign that is forwarded to your website or if you’re paying for any directory sites like bigyellowbookcompany.ca.

Here’s where you can see if you’re getting enough traffic to justify paying for any additional marketing efforts. You can see by how much traffic you’re getting as well as how engaged those people are that are coming from those particular websites.

How engaged are my website visitors?

Engagement can be measured by

Session Duration shows the time that people are spending on your website when they come from that particular site
Pages/Session shows the number pages that they’re looking at.
Bounce Rate is also something to keep an eye on as well. That’s the amount of people that come to your website and leave right away. Ideally, this will be as low as possible.

How effective is my social media at sending traffic to my website?

Once you’ve taken a look at that report, the next thing I want you to do is go to Social and then Landing pages. This is fantastic.

This report will show you what pages and how they’re performing as it relates to traffic from social media websites.

So if you’re writing a blog post a week, (like I recommend that you do), you can see what blog posts are performing well and which ones aren’t.

Again, you can look at

how much time people are spending on your website on each of these specific pages
and how many pages are they looking at after they land on that particular page.

Again, if you’re promoting a particular page, say, using Google Adwords, or promoting a specific page by posting your blog posts to social networks, you can see what pages are working and which ones aren’t.

Don’t be afraid to change & t weak your website pages & their headlines to increase your engagement and your performance of your website.

If you found this valuable, please share and/or comment. Thank you so much for watching!

Battle-tested tips to having more time (from 10 years of entrepreneurship)

Posted on October 13, 2015 by Laurel Lindsay

The number one biggest complaint that I hear from my clients and most entrepreneurs is that they just don’t have enough time. So today I’m going to share with you my battle tested tips on how to have more time.

Why do you want to have more time?

Well at the end of the day, none of us gets out of here alive…

So you want to make sure that you’re enjoying your life and accomplishing the things in your personal life and in your business that you want to accomplish.

The number one thing I always recommend is to prioritize and plan.

Prioritize & Plan:

What this means is you start working on your business instead of in it doing day to day tasks.

By setting aside some time to plan what your priorities are on a given quarter, a month, a week or a day.

By blocking out chunks of time to work on the specific tasks you’ve identified as high priority, then you will find that those big things get done and you have more momentum in your business.

You will be much more effective and create more time for yourself.

Document & Delegate:

The second tip that I recommend is to document and delegate.

If you’re anything like me or any other small business out there, you may find you’re doing the same tasks over and over again.

So why not document exactly how to do that exact task and then delegate it to an administrative assistant, a contractor that you might be working with or maybe you can even rope in a friendly teenager to help you with some of that web marketing and online stuff that you might not be so good at?

Some of the tools I use to document and delegate are Basecamphq.com and Atlassan.com

Take Control of Your Time: Start saying no.

You might feel guilty at first but then you’ll be so happy and feel so free that your calendar’s all freed up!

Make sure that you are only saying yes to things that are actually a priority for you and that feel good. People will understand if you’re polite about declining.

And remember to take some time and go on vacation and get offline.

When you are less accessible, people tend to respect your time more and they also often times will figure things out on their own.

Also, some of these tasks will just fall away naturally. For example, I had it on my list absolutely forever all summer to take a pair of pants and to make them into a pair of shorts.

And guess what – I didn’t do it all summer. And now it’s fall and I don’t need shorts anymore. So, done! I don’t need to worry about it.

Ask for Help:

Let’s face it. There’s certain things we’re good at and other things we aren’t so good at.

When it comes to specific niche tasks in your business like your accounting, legal or web marketing processes, it just makes sense to outsource these tasks to someone who can do them faster and more accurately than you can, because it’s their speciality.

Make Less Time:

And the last thing is to make less time for specific tasks.

If you’re anything like me—if you give yourself an hour to accomplish a certain set of tasks, you’ll spend that entire hour doing it. But if you only take 15 minutes then that false sense of pressure will make you work faster, be more focused and be more efficient.

Focus:

Another way to get more done faster is to stop multitasking.

Your brain can actually only focus on one task at a time and takes precious minutes to get refocused after an interruption.

If you find it hard to focus, you can use an online software to block you from checking social media accounts, or email. One of these apps is: Get Cold Turkey

If you like this tip, please consider subscribing to my channel to get one in your inbox every single week. And I’d love to hear your comments as to whether this was helpful, if I missed anything or if you think that these tips are not what you would recommend for saving time. Thanks so much for watching!

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5 easy steps to identify your target market

Posted on September 22, 2015 by Laurel Lindsay

Hi. Welcome to your Marketing Minute. My name is Laurel Lindsay and I’m here to help you identify your target market!

Now why would you want to identify your target market?

Well there’s several benefits to knowing your target market.

It’ll save you a ton of time, money and frustrations spent on your marketing because you’ll know who you serve. And when you know who you serve, you can communicate more effectively to them, attract them to your business, generate more prospects and convert those prospects to sales–which is what we all want, right?

Put that money in your pocket!

So how do you do it?

Well if you have an existing business already then you’ve got a gold mine of data that you can use.

Step One: Analyze the customer demographics that you have:

Ask yourself

How big are the businesses typically that you’re serving?
How many dollars in revenue do they generate every single year?
What’s the position of the person that you’re working with in the company?
Or, is it a micro-business?
What’s the geographic location?

Just start looking for patterns and similarities around your existing customer base.

Step Two: Survey your existing customers:

Ask them:

Why did you come to me?
What problem did you have?
Why did you pick me out of any other business out there out of all the competition?
What value did you get from our interaction?
Did you feel the pricing was good or bad?

Surveying your customers and asking them questions like this will provide you with a ton of data on your value. And you can use the exact same verbage from your existing customers to speak to your perspective customers which is fantastic.

Step Three: Brainstorm

Now if you don’t have any customers yet, don’t worry. Your 3rd step is where you would jump in on brainstorming.

Start thinking about things like:

What do these people need?
What is this imaginary audience that I’m serving?
What do they actually need from me, not what do they want? So for example they need their toilet fixed as opposed to having, say, a cheap bill, right?
So what do they need?
What are they curious about?
What kind of questions do they need answered before they are ready to lay out their cash?
What are they ready for?
Maybe they are not ready to lay out cash, but are they ready for a call with you?
Are they ready for an assessment?
Are they ready for an e-book?

When you start to gather that information together, you get an idea or an “avatar” of who your prospect is.

And the demographic information may not necessarily be the same, but if you get the psychographic information together around what their needs are and who they are or what their personality is like, then that will give you an audience to speak to.

Step Four: Check in with yourself.

Then go ahead and reflect on if that feels right to you.

I know this may sound a little bit airy-fairy but if you already have existing customers, think about the ones who are most profitable that you love to work with. And contrast those with the ones that are a bit of a pain in the hiney.

You want to focus, where-ever possible on working with people that make you feel good and generate profits for you.

Step Five: Test and Refine

And then lastly, test. So you have this hypothesis now on who your target market is, go out and try and market to them and see if that works. And then look at the data that is provided through Google Analytics or any Social Media reporting tools and refine accordingly.

And so that’s how you figure out who your target market is. It’s a bit of a trial and error, a bit of science and a bit of gut-feel.

And if you liked this One Minute Tip, please don’t hesitate to subscribe to my channel. You’ll get a new tip in your inbox every single week. If you found this valuable, please consider sharing with your network. And thank you for joining me on how to identify who your target market is. Wasn’t that easy? That was easy!

5 Best Tools for Social Media Managers

Posted on September 8, 2015 by Laurel Lindsay

Whether you’re working on social media for your business or your personal brand, it’s important to optimize the time you have by taking advantage of the best tools. Over the last six years, I have found that some tools have emerged as being more important than others and although I use over 20 tools most days, these are my top five:

1. Feedly (Finding great content)

There is no end of great content on Feedly, which can either be used for posting to social or inspiration for your own blog/content creation. You simply choose your favourite websites or blogs that contain topical content and then Feedly will show you fresh posts from those sites in a nice, easy to access stream. Typically, when I’m working with multiple clients I will arrange my Feedly according to industry in order to optimize the amount of time it takes me to source great content. Here is what my side menu on Feedly looks like:

2. Facebook Trending (Sourcing viral content)

I’m not exactly sure how Facebook determines what’s trending, but 90% of posts that go viral for our clients are generated from Facebook Trending. These are posts that see 300 – 400% increased engagement (comments, shares, and likes) and reach about four to five times the amount of people that actually follow the page. It’s important to refresh Facebook often and try and find trends that relate or can be related to your business or clients.

3. Unsplash (Free HD images)

My all time favourite place for free stock images. Every ten days there are ten new photos shared with the community and you are free to use them for whatever you’d like. I think they make great backgrounds for blog post titles (as seen at the top of this page) with layered font over top of them. You can easily blur them a bit if you find the photos to be too busy or distracting. I’ve been noticing more and more lately how bad most businesses graphics are on both social media and their blogs. It’s so important to give customers a visual of what you’re trying to do or say and the possibilities are endless (and free) with Unsplash.

4. Canva (Free graphics generator)

Using Canva has helped our agency generate more engagement on social media and online. Whether we’re creating picture quotes, contest banners or graphics for blog posts, there’s always new and creative ways to use Canva. Using Unsplash photos in Canva also helps to keep your costs free, but there are backgrounds and graphics available for around .99 cents a piece. Try adding a graphic to every social media post, even if it’s not a post that you’d expect to have an accompanying image as people are much more likely to share visual posts online to their network.

5. Hangouts On Air (Easy video interviews/testimonials)

The last great tool for social media managers is Google Hangouts On Air, a simple way to conduct video interviews or generate video testimonials for your website. We typically do a new interview each week with specific clients and this really adds a human touch to their social media presence. Not only do the videos put a face to the name, they allow fans and customers to engage in unique ways, such as asking questions or suggesting topics for future videos. In today’s online world, the more video the better and now that many social networks have added auto-play functionality, your message is much easier to hear. Here is a great tutorial on how to get started with Hangouts On Air. If you need additional tools or strategies for social media management, don’t hesitate to contact us today!

5 Tips To Save Time On Your Web Marketing

Posted on September 1, 2015 by Laurel Lindsay

If you are a business owner and you’re strapped for time but you know you still need to be web marketing, keep reading.

We are going to cover 5 ways that you can increase your effectiveness and decrease the time you spend web marketing yourself.

Tip #1 Be Strategic

You don’t necessarily need to be engaging in all the web marketing activities out there.
What you do need to be doing is engaging the ones that are most effective. Historically, the most effective web marketing tactics are

Email Marketing
Video Marketing
Blogging

So just focus on what works and what will attract your target audience to your website or to your web property. Work smart, not hard and save yourself some time.

Tip #2 Multi-task

Your smart phone has the power of a large computer so why not use it?
When you’re on the road, stuck in traffic, you can actually get your phone to type your blog posts for you. Use the voice mode tool and get those audio files transcribed or you can write an email to yourself and with the microphone icon, when you speak it will actually transcribe and write those blog posts for you. Talk about a handy tip.

See above- the microphone icon on the bottom left will type as you speak – (iphone 6s)

Tip #3 Automate Where Possible

Take advantage of automating tools especially when it comes to social media.
One of my favorite tools is Buffer for a couple of reasons. It helps me by suggesting content that I can then post to my network. As well it lets me schedule my post in advance. So it helps me both curate content and plan my posts in advance.

Tip #4 Delegate

And don’t be afraid to delegate. You don’t necessarily need to be doing all of your web marketing activities yourself. If you take a little bit of time and create a to-do-list with detailed instructions, you can then delegate that to an assistant, a part-time worker, an admin assistant or a an agency that specializes in offering done-for-you marketing management . Investing the time up front will allow your future self to have a little more time to do what you’re best at.

Tip #5 Repurpose Your Content

Make your content work hard! If you’re creating videos or blog posts, you can literally repurpose one piece of content into up to 10 pieces. That translates to more content for less effort, more clicks to your website and more sharing on social media.

How do I repurpose my content?
Summarize a blog post into a video or transcribe a video into a blog post.
Save your video as an audio file and upload as a podcast. Create an image with a quote or an infographic highlighting key points of your blogpost . And you can repurpose that content and get a lot more bang from your bucket than just using at once.

That’s your One Minute Tip. If you found this valuable, please consider sharing with your network and don’t ever miss a tip if you subscribe to my YouTube channel. Thanks so much for watching.