Caitlin is joining us as Client Services Coordinator/Executive Support, effective Feb 19 2014

Caitlin Finley was born and raised in Toronto, Ontario and studied at Queen’s University.

Her work experience is largely in digital media and communications, and she has a passion for the innovative nature of the industry.

When she’s not working she can be found camping, writing, cheering on her favourite hockey teams, or spending time with her golden retriever.

In her role at The New Media Group, Caitlin will be sharing her plethora of skills with us by providing amazing support and administration to our team members, our clients and the President.

You can find Caitlin online:

After much consideration, Maria has decided to leave the world of full-time independent contracting behind to rejoin the brick and mortar business world.

Although working and growing with The New Media Group has been an experience she wouldn’t trade for the world, the at-home lifestyle has lately proved a bit isolating for our little social butterfly, and to honor that need in herself, she has, with a heavy heart, decided not to renew her yearly contract.

She is currently in talks with several companies and intends on accepting the pick of the litter in early March, after a week of holidays and deliberations. Please support Maria in her transition so we can send her off in New Media Group style.

She will be missed!

Arguably the most valuable tool a trades person has when selling their work, are photos of their past work

And pictures showcased in a top of the line, mobile friendly and professional website just add to their legitimacy, credibility and visibility..

When I asked the owner what he thought of his new website, this is what he said, left.

The Stair Boys website optimized for search, completely mobile compatible and integrated with social media.

A great example of a cutting edge online presence for a contractor, you can visit our latest website launch here. 

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Imagine a steady flow of qualified leads to your business, effortlessly.

That’s what a presence on page one of Google can do for your business.

Stop wasting money on advertising that doesn’t work and
Time on trying to decipher online marketing on your own.

• 81% of Canadian Shoppers conduct online research before they shop, and 3 out of 5 people use search engines as a go-to shopping resource.
• Deliver your message at the moment someone is searching for the type of product or service you offer.
• Automate your leads and gain the freedom to focus on what you do best, whether that’s creating masterpieces for your clients or playing golf.

What you get:

• Google Ad Creation

• Page one of Google within 24 business hours of signup

• Exclusive Partner Promise- we won’t help your competition

• Set it and Forget it-we’ll handle the Daily Ad check in and Ad monitoring

The investment:

From $497*

One year commitment required

Monthly payments via Credit Card

It now takes much more than just a website design for your Calgary business to maintain your credibility, exposure and lead generation.

Internet marketing services from Calgary firm The New Media Group incorporate all the latest internet marketing tools to help you build your business- guaranteed.

From optimizing your Calgary website design to be found on the search engines, to creating and maintaining an email marketing campaign, to social media marketing services; we guarantee an increase in your leads, exposure and credibility.

For the first time ever you can be sure that your marketing dollars will generate a return on investment.

Our detailed internet marketing reports will show you exactly what you’re getting for each dollar spent, so you not only have the peace of mind knowing you’re getting results, but you learn about the process as well.

So whether you want to get more leads from your website, engage with consumers via social media, grow your email list or get more people in your showroom- we can help you get results for your Calgary business.

Sign up for our free Internet Marketing Ebook on the top right of this page or contact us today.

Hurry, to ensure our high quality service there is limited availability left for 2011.

Here are 9 great tools that have helped me with my Internet Marketing efforts:

After 8 years in the Internet Marketing business I’ve tried many, many tools out there that promise to save you time and money. There are very few out there that do, but here are a few of my favorites:

1. Gmail.com – for those of you using Microsoft Outlook and aren’t extremely happy with it, I recommend you look into Gmail. You can still send email from your existing email accounts, while syncing with Calendar and Task applications that are a) Free and b) crash a lot less than Outlook does. Reliable and flexible email is part of the foundation of a successful Internet marketing campaign.

2. Google Sync – access your calendar, email and task list from your smart phone- none of this blackberry email nonsense that’s expensive and unreliable.

3. Wisestamp.com – the only downside to Gmail that I had experienced was that it did not allow for a rich signature (one that has logos or images). Wisestamp changed all that with a downloadable application that lets you create a fabulous signature complete with links to your social media accounts. This allows you to capitalize on your social media marketing efforts- a major component of an internet marketing strategy.

Continue reading →

Yes. A 90’s boy band can help you figure out if internet marketing is right for your business…..a large majority of business owners like yourself are suffering from head-in-the-sand syndrome.

Leveraging the internet to grow your business is something you know you should look at. But without a thorough understanding of the risks, rewards and how-to’s it’s tempting to put your head in the sand and hope it will all just go away.

Unlike New Kids on the Block, the internet as a marketing tool is not fading away.

Online marketing is certainly not a magical solution that will instantly deliver thousands of sales. But it is an important tool that more and more small businesses are using to successfully grow their businesses.

It may be beneficial to you to evaluate whether internet marketing could benefit you too. But where do you start? Continue reading →

If you have been playing around with the idea of using internet marketing to drive your organization’s sales, congratulations! Internet marketing is one of the most affordable, measurable and effective marketing techniques available to businesses today.

However, there is a right and a wrong way to use internet marketing. Here are the 5 most common fails and how to avoid them.

1. Leaping before you look:

In the fast paced world of the internet, technologies and tools are constantly evolving. Almost daily there is a new product or technique that claims it is the greatest thing since sliced bread, so it can be tempting to create a Facebook page, or a Google maps account before you have a well thought out plan as to WHY you are choosing these specific tools.

As boring as it is to hear, and quite frankly, say, having some kind of plan or strategy to reach your target market BEFORE you start will save you time and frustration in the long run. A few things to consider:

• Who is your client base, and where are they hanging out online?

• What are you promoting anyway? You need more to say than just having a sales pitch

• How do you want to be perceived? What do you want people to think when the encounter you online

• What is the end result you are trying to achieve? Have a goal before you start, so you can make sure your actions are all working towards achieving that goal.

2. Poor messaging:

As mentioned above, if you make your internet marketing ALL about you, no one will listen. It’s like the person at the party that talks ON and ON about themselves, without letting you get a word in. Social media sites like Facebook and Twitter are different than traditional marketing in that they encourage a dialogue. Deliver value, ask questions, be personable, but please do not make it all about what you’re selling.

Continue reading →